Juan Pablo Castaño Valencia
Senior Marketing Manager at Insspira- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
I worked on the same team as Juan for 2 years. He demonstrated to be a good leader as he is smart and a quick learner, but he is always humble and considerable for others. In addition, he is creative and analytical, which made his contributions of management and ideas critical to allowing the product team to over deliver value in the developed features. He protects the product quality while inspiring teammates to go the extra mile, was fun working with him.
Valentina Ramírez Millan
Tuve la oportunidad de tener a Juan Pablo en mi equipo de de trabajo por un par de semanas. Él, con la curiosidad innata que lo caracteriza y la disposición a aprender, participo en la realización de diferentes proyectos para los cuales su aporte fue más que valioso, considero que su formación multidisciplinaria y las experiencias que ha tenido hacen de el un perfil único muy valioso para cualquier compañía.
LinkedIn User
I worked on the same team as Juan for 2 years. He demonstrated to be a good leader as he is smart and a quick learner, but he is always humble and considerable for others. In addition, he is creative and analytical, which made his contributions of management and ideas critical to allowing the product team to over deliver value in the developed features. He protects the product quality while inspiring teammates to go the extra mile, was fun working with him.
Valentina Ramírez Millan
Tuve la oportunidad de tener a Juan Pablo en mi equipo de de trabajo por un par de semanas. Él, con la curiosidad innata que lo caracteriza y la disposición a aprender, participo en la realización de diferentes proyectos para los cuales su aporte fue más que valioso, considero que su formación multidisciplinaria y las experiencias que ha tenido hacen de el un perfil único muy valioso para cualquier compañía.
LinkedIn User
I worked on the same team as Juan for 2 years. He demonstrated to be a good leader as he is smart and a quick learner, but he is always humble and considerable for others. In addition, he is creative and analytical, which made his contributions of management and ideas critical to allowing the product team to over deliver value in the developed features. He protects the product quality while inspiring teammates to go the extra mile, was fun working with him.
Valentina Ramírez Millan
Tuve la oportunidad de tener a Juan Pablo en mi equipo de de trabajo por un par de semanas. Él, con la curiosidad innata que lo caracteriza y la disposición a aprender, participo en la realización de diferentes proyectos para los cuales su aporte fue más que valioso, considero que su formación multidisciplinaria y las experiencias que ha tenido hacen de el un perfil único muy valioso para cualquier compañía.
LinkedIn User
I worked on the same team as Juan for 2 years. He demonstrated to be a good leader as he is smart and a quick learner, but he is always humble and considerable for others. In addition, he is creative and analytical, which made his contributions of management and ideas critical to allowing the product team to over deliver value in the developed features. He protects the product quality while inspiring teammates to go the extra mile, was fun working with him.
Valentina Ramírez Millan
Tuve la oportunidad de tener a Juan Pablo en mi equipo de de trabajo por un par de semanas. Él, con la curiosidad innata que lo caracteriza y la disposición a aprender, participo en la realización de diferentes proyectos para los cuales su aporte fue más que valioso, considero que su formación multidisciplinaria y las experiencias que ha tenido hacen de el un perfil único muy valioso para cualquier compañía.
Credentials
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ONTRAPORT Expert Certified
ONTRAPORTSep, 2018- Sep, 2024 -
Product Manager
BrainStationAug, 2018- Sep, 2024 -
Accredited Bachelors
World Education ServicesApr, 2017- Sep, 2024 -
Design Thinking Practitioner
Stanford UniversityJun, 2015- Sep, 2024
Experience
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Insspira
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Marketing Manager
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May 2015 - Present
Insspira is a Vancouver-based online business that creates, advertises and delivers high-ticket e-learning experiences.Responsible for:• Sales: Increasing LTV, RIO and overall conversions and retention by planning and managing the entire development of all marketing and sales funnels. (Copy, Landings, Funnels, Split testing)• Marketing Automation: The automation, optimization, creation and QA of all the customer journey.• Technology: Integration, implementation, development and maintenance of all technological tools.• Product: Development of new digital products/services and the improvement through constant iterations of the existing products.• Fulfilment: Lead, train and create a system for customer support agents to deliver to customers while identifying new features for better retention and conversions.• Affiliates: Ensure profitable relationships with affiliates through contests and constant search for new offers and traffic mediums.• Data: Track, integrate and create KPI dashboards to accurately attribute the performance of advertising, affiliates and email marketing.• Team Leadership: Lead the tech team, designers team, customer support team, product team and sales team towards achieving the growth goals each year.Main recent achievements:• Automating all email marketing campaigns, reducing costs by 29%.• 62% YTD membership income increase for 2022.• 32% annual sales increase for November 2022.• Grew the Database from 320,000 to 625,000 in under a year.• Development of a new membership platform generating over 50% of current income• Creation of a product launch automation campaign that leads to eight profitable product launches.
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Toptal
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Software Development
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700 & Above Employee
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Marketing Automation Specialist
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Jul 2015 - Aug 2018
As a Freelancer, I specialized in marketing automation and website development for online digital product companies.Services offered:• Marketing automation.• Conversion rate optimization.• Sales Funnels.• Websites development.• Systems integrations. As a Freelancer, I specialized in marketing automation and website development for online digital product companies.Services offered:• Marketing automation.• Conversion rate optimization.• Sales Funnels.• Websites development.• Systems integrations.
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Design Thinking Engineer
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Aug 2014 - Jul 2015
SUGAR is a Stanford University product development organization where students from Stanford and leading Global Universities tackle design innovation challenges passed by global corporations. Responsible for: Cohesively working with Indian Institute of Technology and Stanford’s Design Programme to design and build a solution to the assigned challenge. Achieved: • Delivered weekly prototypes, testing, refinement and presentations as per Stanford's guidelines.• Attained a high-fidelity prototype, latter patented for “Oasis Modular Furniture”. • Led the pitch presentation at IDEO’s headquarters and Stanford D.School. • Participated of Open IDEO as a facilitator and led a local team to win Open IDEO’s Challenge.
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IDInteractive
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United States
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IT Services and IT Consulting
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Sales Specialist
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Aug 2013 - Aug 2014
IDinteractive is a digital agency that manages accounts such as Unilever, Adidas and Oreo, among others. Responsible for: Laying out campaigns’ strategy for client’s new product releases.Achieved: • Introduced Design Thinking principles for the analysis of the market. • Managed a new product launch strategic campaign that led to the acquisition of a prominent client. • Awarded the best employee for the third quarter review. IDinteractive is a digital agency that manages accounts such as Unilever, Adidas and Oreo, among others. Responsible for: Laying out campaigns’ strategy for client’s new product releases.Achieved: • Introduced Design Thinking principles for the analysis of the market. • Managed a new product launch strategic campaign that led to the acquisition of a prominent client. • Awarded the best employee for the third quarter review.
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Education
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2013 - 2014
Concordia University
Study Abroad, Environmental Engineering -
2018 - 2018
BrainStation
Certification, Product Management -
2010 - 2015
Pontificia Universidad Javeriana
Bachelor of Engineering - BE, Industrial & Environmental Engineering -
2012 - 2013
University of International Business and Economics
Study Abroad, Art & Science -
1995 - 2009
Jefferson High School
High School, Bilingual and Multilingual Education -
2005 - 2006
Cypress College
High School, High School Equivalence Certificate Program
Community
