Cassy Scrima

at Lotus Marketing, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Milwaukee

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
      • Apr 2023 - Present

      • Aug 2022 - Mar 2023

      • Nov 2020 - Jul 2022

  • Smartketing Insights
    • Greater Milwaukee Area
    • Principal & Director of Marketing
      • Dec 2018 - Present

    • United States
    • Hospitality
    • 700 & Above Employee
    • New Builds & Transitions - Brand, Marketing, & Digital, The Americas
      • Mar 2019 - Jul 2020

    • United States
    • Hospitality
    • 200 - 300 Employee
      • Sep 2009 - Nov 2018

      Four and Five Diamond AAA-Rated Upscale Hotels- Develop, execute, and oversee all traditional and digital marketing strategies, branding, and public relations for 14 business units.- Maximize group and transient room revenue.- Research and analyze all financial, technological, and demographic factors to capitalize onmarket opportunities and minimize effects of competitors.- Create, coordinate and maintain content and programming across multiple distribution channels, including social media, email marketing, and websites.- Manage budget of $5.9 million (consistently achieving a .01% variance).- Provide analytics/metrics, reporting on the effectiveness of strategies and using data to change course if needed. Show less

      • Oct 2008 - Sep 2009

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Director - Sales and Marketing
      • Feb 2006 - Nov 2008

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Director of Sales
      • Jul 1999 - Jan 2006

      The American Club - Five Diamond Resort in Kohler, Wisconsin. The American Club - Five Diamond Resort in Kohler, Wisconsin.

    • United States
    • Hospitality
    • 700 & Above Employee
    • National Sales Manager
      • Sep 2003 - Dec 2004

Education

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