Cassy Scrima
at Lotus Marketing, Inc.- Claim this Profile
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Bio
Experience
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Lotus Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Apr 2023 - Present
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Aug 2022 - Mar 2023
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Nov 2020 - Jul 2022
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Smartketing Insights
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Greater Milwaukee Area
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Principal & Director of Marketing
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Dec 2018 - Present
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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New Builds & Transitions - Brand, Marketing, & Digital, The Americas
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Mar 2019 - Jul 2020
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Marcus Hotels & Resorts
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United States
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Hospitality
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200 - 300 Employee
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Sep 2009 - Nov 2018
Four and Five Diamond AAA-Rated Upscale Hotels- Develop, execute, and oversee all traditional and digital marketing strategies, branding, and public relations for 14 business units.- Maximize group and transient room revenue.- Research and analyze all financial, technological, and demographic factors to capitalize onmarket opportunities and minimize effects of competitors.- Create, coordinate and maintain content and programming across multiple distribution channels, including social media, email marketing, and websites.- Manage budget of $5.9 million (consistently achieving a .01% variance).- Provide analytics/metrics, reporting on the effectiveness of strategies and using data to change course if needed. Show less
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Oct 2008 - Sep 2009
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The Pfister Hotel
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United States
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Hospitality
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1 - 100 Employee
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Director - Sales and Marketing
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Feb 2006 - Nov 2008
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Kohler Co.
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United States
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Manufacturing
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700 & Above Employee
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Director of Sales
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Jul 1999 - Jan 2006
The American Club - Five Diamond Resort in Kohler, Wisconsin. The American Club - Five Diamond Resort in Kohler, Wisconsin.
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The Ritz-Carlton Hotel Company, L.L.C.
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United States
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Hospitality
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700 & Above Employee
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National Sales Manager
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Sep 2003 - Dec 2004
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Education
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