Cassy Scrima
Director - Creative Services at Lotus Marketing, Inc.- Claim this Profile
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Bio
John Tabor
I had the pleasure of working with Cassy the last 6 years she was at Marcus. During that time frame Milwaukee saw a significant growth in supply. We were responsible for driving revenue and growing share for 1257 rooms of inventory for two branded hotels and an independant hotel, over 70k square feet of meeting space, a Spa, three parking structures and nine food and beverage outlets. During that time, not only did revenues grow significantly but the hotels consistently gained share in the face of new supply. Cassy came to the table with creative, out of the box ideas, a work ethic that was second to none to execute our marketing strategies, and an open mind to test many "crazy" ideas that the hotels came up with. She understood all of the revenue outlets, could communicate the strategies and marketing plans to each one of their teams, and could simultaneously execute these strategies without skipping a beat. I look forward to the day that Cassy and I could be on the same team again. I am confident Cassy would be a great addition to any team looking to drive revenues and increase engagement and brand awareness.
Michele Palmer
Cassy is a highly adaptable marketing leader, whose ability to innovate and adjust based on market trends is commendable. She is attentive to her stakeholders, ensuring business goals are achieved. And her down-to-earth and pleasant demeanor is very approachable. Any company seeking a skilled and knowledgeable visionary would be lucky to work with Cassy.
John Tabor
I had the pleasure of working with Cassy the last 6 years she was at Marcus. During that time frame Milwaukee saw a significant growth in supply. We were responsible for driving revenue and growing share for 1257 rooms of inventory for two branded hotels and an independant hotel, over 70k square feet of meeting space, a Spa, three parking structures and nine food and beverage outlets. During that time, not only did revenues grow significantly but the hotels consistently gained share in the face of new supply. Cassy came to the table with creative, out of the box ideas, a work ethic that was second to none to execute our marketing strategies, and an open mind to test many "crazy" ideas that the hotels came up with. She understood all of the revenue outlets, could communicate the strategies and marketing plans to each one of their teams, and could simultaneously execute these strategies without skipping a beat. I look forward to the day that Cassy and I could be on the same team again. I am confident Cassy would be a great addition to any team looking to drive revenues and increase engagement and brand awareness.
Michele Palmer
Cassy is a highly adaptable marketing leader, whose ability to innovate and adjust based on market trends is commendable. She is attentive to her stakeholders, ensuring business goals are achieved. And her down-to-earth and pleasant demeanor is very approachable. Any company seeking a skilled and knowledgeable visionary would be lucky to work with Cassy.
John Tabor
I had the pleasure of working with Cassy the last 6 years she was at Marcus. During that time frame Milwaukee saw a significant growth in supply. We were responsible for driving revenue and growing share for 1257 rooms of inventory for two branded hotels and an independant hotel, over 70k square feet of meeting space, a Spa, three parking structures and nine food and beverage outlets. During that time, not only did revenues grow significantly but the hotels consistently gained share in the face of new supply. Cassy came to the table with creative, out of the box ideas, a work ethic that was second to none to execute our marketing strategies, and an open mind to test many "crazy" ideas that the hotels came up with. She understood all of the revenue outlets, could communicate the strategies and marketing plans to each one of their teams, and could simultaneously execute these strategies without skipping a beat. I look forward to the day that Cassy and I could be on the same team again. I am confident Cassy would be a great addition to any team looking to drive revenues and increase engagement and brand awareness.
Michele Palmer
Cassy is a highly adaptable marketing leader, whose ability to innovate and adjust based on market trends is commendable. She is attentive to her stakeholders, ensuring business goals are achieved. And her down-to-earth and pleasant demeanor is very approachable. Any company seeking a skilled and knowledgeable visionary would be lucky to work with Cassy.
John Tabor
I had the pleasure of working with Cassy the last 6 years she was at Marcus. During that time frame Milwaukee saw a significant growth in supply. We were responsible for driving revenue and growing share for 1257 rooms of inventory for two branded hotels and an independant hotel, over 70k square feet of meeting space, a Spa, three parking structures and nine food and beverage outlets. During that time, not only did revenues grow significantly but the hotels consistently gained share in the face of new supply. Cassy came to the table with creative, out of the box ideas, a work ethic that was second to none to execute our marketing strategies, and an open mind to test many "crazy" ideas that the hotels came up with. She understood all of the revenue outlets, could communicate the strategies and marketing plans to each one of their teams, and could simultaneously execute these strategies without skipping a beat. I look forward to the day that Cassy and I could be on the same team again. I am confident Cassy would be a great addition to any team looking to drive revenues and increase engagement and brand awareness.
Michele Palmer
Cassy is a highly adaptable marketing leader, whose ability to innovate and adjust based on market trends is commendable. She is attentive to her stakeholders, ensuring business goals are achieved. And her down-to-earth and pleasant demeanor is very approachable. Any company seeking a skilled and knowledgeable visionary would be lucky to work with Cassy.
Experience
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Lotus Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Director - Creative Services
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Aug 2022 - Present
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Strategic Marketing Partner
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Nov 2020 - Jul 2022
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Smartketing Insights
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Greater Milwaukee Area
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Principle & Director of Marketing
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Dec 2018 - Present
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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New Builds & Transitions - Brand, Marketing, & Digital, The Americas
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Mar 2019 - Jul 2020
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Marcus Hotels & Resorts
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United States
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Hospitality
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200 - 300 Employee
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Area Director - Marketing
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Sep 2009 - Nov 2018
Four and Five Diamond AAA-Rated Upscale Hotels- Develop, execute, and oversee all traditional and digital marketing strategies, branding, and public relations for 14 business units.- Maximize group and transient room revenue.- Research and analyze all financial, technological, and demographic factors to capitalize onmarket opportunities and minimize effects of competitors.- Create, coordinate and maintain content and programming across multiple distribution channels, including social media, email marketing, and websites.- Manage budget of $5.9 million (consistently achieving a .01% variance).- Provide analytics/metrics, reporting on the effectiveness of strategies and using data to change course if needed. Show less
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Market Director - Sales and Marketing
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Oct 2008 - Sep 2009
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The Pfister Hotel
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United States
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Hospitality
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1 - 100 Employee
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Director - Sales and Marketing
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Feb 2006 - Nov 2008
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Kohler Co.
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United States
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Manufacturing
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700 & Above Employee
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Director of Sales
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Jul 1999 - Jan 2006
The American Club - Five Diamond Resort in Kohler, Wisconsin. The American Club - Five Diamond Resort in Kohler, Wisconsin.
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The Ritz-Carlton Hotel Company, L.L.C.
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United States
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Hospitality
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700 & Above Employee
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National Sales Manager
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Sep 2003 - Dec 2004
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Education
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