Experience

FarSounder

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Director of Marketing & Business Development

  • Oct 2019 - Present

  Responsible for strategic marketing and leading business development efforts to help drive the overall sales and marketing strategy. Together with the CEO, sets plans, objectives, and identifies methods to drive sustainable financial growth. Works to identify opportunities to develop and strengthen relationships to advance the business. Assess marketing and sales operations, along with supplier and vendor activities, and makes recommendations for improvements and enhancements. Analyzes, recommends, and oversees marketing initiatives. Evaluates return on investment of marketing plans and projects. Develops a calendar of events for marketing projects and identifies target audiences. Manages newsletter, collateral, email campaigns, and other marketing correspondence. Monitors, reviews and reports on all marketing activity and results. Develops and implements social and digital media marketing strategies. Delivers marketing initiatives within agreed budget. Manages relationships with media and advertising agencies and vendors. Vets and evaluates potential new vendors and agencies.

• Marketing, Communications & Relationship Manager

  • Jun 2017 - Present

  Leads FarSounder’s engagement of their multi-channel audience through marketing and advertising campaigns, trade show organization, public relations outreach, and account management. Works directly with the CEO on developing the international marketing and communication strategies. Sets and implements marketing plans for all mediums including social media.



Collette

• United States
• Travel Arrangements
• 400 - 500 Employee

• Copywriter

  • Sep 2013 - May 2017

  Developed creative and persuasive copy for all marketing and advertising in print and digital forms. Collaborated with art directors, designers and channel leaders to determine project needs. Presented concepts, strategies effectively and persuasively to project stakeholders. Used significant product and customer knowledge in writing compelling brochure, email, website, and itinerary copy to multiple channels - B2B and B2C. Ensured that tactics and copy are on tone and brand appropriate.

• Product Specialist

  • Dec 2010 - Sep 2013

  Collaborated with Product team on itinerary planning, research, pricing, and contracting. Negotiated contracts with vendors receive the lowest possible rates and the most profitable terms.Set costs of tours and components to meet company requirements and profit margin guidelines. Created customized tours to meet top client's expectations. Resolved issues as they arise in a timely and efficient manner.



Tourism Cares

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Partnerships Manager

  • Feb 2009 - Dec 2010

  Cultivated corporate partnerships. Worked to find new and creative ways for corporations and organizations to partner with Tourism Cares. Developed data base as primary administrator. Developed procedures for best practices to gather appropriate information for future solicitation. Implemented new initiatives, developed holiday card program and implemented a pledge program. Facilitated Save Our Sites Program solicited corporations to join program and increased participation. Cultivated corporate partnerships. Worked to find new and creative ways for corporations and organizations to partner with Tourism Cares. Developed data base as primary administrator. Developed procedures for best practices to gather appropriate information for future solicitation. Implemented new initiatives, developed holiday card program and implemented a pledge program. Facilitated Save Our Sites Program solicited corporations to join program and increased participation.



Collette

• United States
• Travel Arrangements
• 400 - 500 Employee

• Custom and Incentives Specialist

  • Jul 2004 - Jan 2009

  Created customized travel and incentive programs for groups of 20 - 200. Primary administrator for incentive programs, maintain reservations, and manage payments. Arranged or altered itineraries for all destinations based client specifications. Processed pricing and set profit margins to meet budget requirements. Negotiated with vendors to receive the lowest possible rates and the most advantageous terms.

• Special Events

  • Sep 2000 - Jul 2004

  Coordinated company meetings and employee familiarization trips. Executed meetings based on provided specified needs and budget. Negotiated and secured lowest rates possible from all vendors to fit a small budget. Submitted final costs to executives for review. Point of contact for vendors and communicated specific needs of group and finalized details. Planned travel for employees, and their friends and families.



Destinations Travel

• Travel Consultant and Office Manager

  • Mar 1997 - Sep 2000

  Organized travel plans for corporate and leisure, for individuals and groups. Submitted weekly reports and monthly statements. Processed receivables and balanced the checking account. Created fliers, advertisements, direct mail and other marketing tools. Oversaw employees, inside and outside sales. Organized travel plans for corporate and leisure, for individuals and groups. Submitted weekly reports and monthly statements. Processed receivables and balanced the checking account. Created fliers, advertisements, direct mail and other marketing tools. Oversaw employees, inside and outside sales.



The Providence Biltmore Hotel

• Sales Administrative Assistant

  • Mar 1998 - May 1999

  Assisted Sales Managers and the Director of Sales with production of proposals, contracts, banquet event orders, and other business correspondence. Input and maintained group reservations in the Breeze reservation system. Assisted in creating fliers and other marketing tools for direct mail. Monitored phones and assisted clients with questions or concerns. Employee of the month November 1998. Assisted Sales Managers and the Director of Sales with production of proposals, contracts, banquet event orders, and other business correspondence. Input and maintained group reservations in the Breeze reservation system. Assisted in creating fliers and other marketing tools for direct mail. Monitored phones and assisted clients with questions or concerns. Employee of the month November 1998.