Casandra Howder

Director, Partnerships & Client Success at Girls Gone Strong
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Contact Information
Location
Issaquah, Washington, United States, US
Languages
  • Arabic Elementary proficiency

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5.0

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Jyllea Johnson

You will never see a more enthusiastic employee with such a never-ending desire and willing to learn. Her interpersonal skills are extraordinary, both with customers and colleagues.

David Titus

To whom it may concern: As Assistant Professor of Marketing for the Herberger Business School at St. Cloud State University, I am writing you in support of Casandra Howder and her desire to become a Professional Salesperson. Ms. Howder has been a student in my (Marketing 404 – Distribution Management, Marketing 415 – Professional Selling, and Marketing 426 – Sales Specialization) classes and has shown exemplary performance and ambition above her peers in my classes. Casandra is one of those students, as a professor that you just know will be successful in their career. Also, Casandra was always engaged in class, asking questions, and supporting her team on group projects. Furthermore, Casandra has won numerous awards at SCSU including: Finalist at the International Collegiate Sales Competition, Orlando, FL, Fall 2016; Champion of the SCSU Sales Competition, Fall 2015; Marketing Student of the Semester, Fall 2016; plus others. Casandra comes prepared every minute of every day, she will help make your company better. It is with great pride and honor that I offer my recommendation of Casandra Howder to you and your company for consideration. Sincerely, David Titus David Titus, MBA Assistant Professor of Marketing Herberger Business School 414 Centennial Hall 720 Fourth Avenue South

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Experience

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Director, Partnerships & Client Success
      • Oct 2021 - Present

      - Leverage effective project management to improve internal client and partner processes.- Create cross-marketing resources to ensure partnership success.- Drive engagement with partners and customers through effective story-telling and content.- Establish new internal processes to provide exceptional experiences for customers and partners.

    • Manager, Community Experience & Marketing
      • Oct 2021 - Present

      - Work closely with Director of Marketing and Executive Leadership to deliver on marketing strategies.- Help create compelling copy across a variety of marketing communications.- Collect and analyze data in order to determine our most effective content.- Collaborate with internal teams to identify and deliver improved customer experiences.

    • Non-profit Organizations
    • 1 - 100 Employee
    • Rotary Youth Services Director & Interact Advisor
      • Jul 2021 - Present

      - Founded and currently advise a local Rotary youth service group (Interact Club), focused on helping high school students develop into civic leaders who understand the power of Service Above Self. - Manage Rotary Youth Service Programs, such as Interact, Student of the Month Awards, High school Scholarships, Rotary Youth Leadership Camp, and more.

    • Public Speaker
      • Jun 2012 - Oct 2021

      • Deliver inspirational speeches to conventions of 25,000+ business men and women • Encourage an international organization to put resources towards mentoring youth• Have delivered over 20 speeches and led seminars in 6 states & 4 countries

    • Vice President - Saint Cloud Rotaract
      • Aug 2015 - Nov 2016

      • Established St. Cloud's first Rotaract club• Recruited young professionals and college students • Formed vision, mission and strategies for the organization• Planned and executed hands-on service projects, networking events, and professional development opportunities

    • Digital Marketing Manager - Rotary Club of St. Cloud
      • May 2016 - Aug 2016

      • Develop, manage and execute online marketing strategies and social media campaigns to increase brand awareness and generate inbound traffic and engagement• Maintain and grow Rotary’s presence on Facebook and Twitter, posting clear and professional content, engaging in dialogue and answering questions where appropriate• Analyze and consider establishing a LinkedIn and other social media pages that do not currently exist• Attend meetings, events, conferences, etc to take photos and record a description of activity Show less

    • Recipient of Leadership Training Opportunity - RYLA
      • Jul 2013 - Jul 2013

      RYLA is a worldwide youth leadership program operated by Rotary International. The strongest student leaders from across southern Alberta and the north eastern parts of America are invited for a week of inspiration, growth, and change. Students are chosen based on their strong leadership skills in their schools, communities, and among their peers. This award and conference involved extensive leadership training and self discovery workshops, ethics and critical thinking training, public speaking experience, communication skills, problem solving, conflict management, community and global citizenship. Show less

    • Interact President - International Service Project
      • Aug 2012 - Aug 2012

      • Establish strong leadership abilities by serving as President leading up to and after service project• Gain administrative skills through coordinating, and executing events to prepare for trip• Develop awareness of global economic and political issues and realities • Demonstrate ability to problem solve and handle difficult situations

    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Senior Account Executive
      • Feb 2020 - Feb 2021

      • Generate revenue from new business development and existing clients • Complete all aspects of the business development cycle including prospecting/cold calls, presentation, proposal creation, contract negotiation, engagement, performance reviews, project completion interviews and relationship development • Demonstrate thorough understanding of AIM Consulting methodologies, case studies, and partnerships and present differentiated positioning • Build relationships and grow AIM’s reputation with the business community • Work closely with clients in identifying and prioritizing clients’ technology requirements • Promote an exciting, customer-focused work environment that rewards client service, relationship development with consultants, and bottom-line results Show less

    • Egypt
    • Leasing Non-residential Real Estate
    • Vice President, Commercial Payment Solutions
      • Aug 2018 - Jan 2020

      • Use consultative sales techniques to educate key stakeholders in mid-market corporations (20-500MM annual revenue) on commercial payment solutions (purchasing, travel, and electronic account payable solutions) • Design and implement sales strategies to ensure the company meets its revenue objectives • Manage multiple phases of sales cycle, including initial contact, identification of client needs, presentations/product demos, negotiation, underwriting, implementation, and maintain relationship for first year • Sales lead generation through internal/external referral process, outbound marketing, and industry networking events • Maintain and update CRM system regarding prospecting activity, pipeline, and closed sales Show less

    • United States
    • Facilities Services
    • 700 & Above Employee
    • New Business Sales Executive
      • Sep 2017 - Aug 2018

      • Completed World-Class 16-Week training program: - Business Operation - Industry/Product Knowledge - Sales Techniques • Identify, prospect and acquire new business opportunities in diverse markets through developing relationships with c-level executives • Leverage our uniqueness against competition, provide tailored solutions and lead contractual term and pricing negotiations locally and nationally • Exceed expectations with 50+ cold calls, 120+ outbound phone calls, 12 appointments, follow-ups, demos/trials, strategic marketing pieces, and sold accounts each week • Maintain a robust new business pipeline and uphold a 13 week window to promoted new products/services to my sold accounts. • Leader of Microsoft Dynamics 365 (Company CRM) by guiding and training colleagues on new updates and functionality. Show less

    • Lebanon
    • Architecture and Planning
    • 1 - 100 Employee
    • Associate District Manager
      • Dec 2016 - Jun 2017

      • Network in person and over the phone with key decision makers • Develop and execute cold calling strategies to target prospects for ADP HCM solutions • Mine existing and prospective clients for referral business • Represent stand-alone products of genuine interest to customers • Cross sell business outsourcing solutions to an existing client base • Network in person and over the phone with key decision makers • Develop and execute cold calling strategies to target prospects for ADP HCM solutions • Mine existing and prospective clients for referral business • Represent stand-alone products of genuine interest to customers • Cross sell business outsourcing solutions to an existing client base

    • Small Business Account Manager
      • Jan 2015 - Dec 2016

      • Promoted to sales level position handling business accounts• Guided small business owners towards product solutions• Explained account terms, set-up procedures, and required documentation• Worked directly with underwriting, operations, and fraud prevention teams to ensure resolution• Trained new associates in sales tactics, personality gaging, customer service and quality control• Create team competitions to promote sales and accuracy.• Reviewed recorded calls to ensure quality and help employees develop their sales skills. Show less

    • Customer Service & Sales Representative
      • Dec 2014 - Mar 2015

      • Built rapport & discovered customer needs to up-sell/cross-sell products tailored to their situation• Consistently exceeded sales target and finished in top 25% of employees• Chosen to sell new products and services for a company pilot• Explained essential account setup procedures• Provided assistance with managing accounts and troubleshooting website/internet issues• Maintained current product and promotional knowledge to ensure confidence and accuracy• Extensive knowledge of FDIC coverage and government banking regulation• Exceeded expectations through providing superior customer service on every phone call• Engaged in community outreach and other operational responsibilities Show less

    • Traditional Marketing Director
      • Aug 2014 - May 2015

      The American Marketing Association hosts an international market research competition every fall. Our market research committee competed against top marketing students worldwide and created an integrated marketing communication plan for Coca-Cola's brand, vitaminwater. The committee consisted of concentrations such as research analysis, traditional marketing tactics, and digital tactics. We were able to conduct focus groups, collect and analyze quantitative surveys, and draw conclusions as to why the brand is failing and what techniques should be implemented to attract our target market • Developed an integrated marketing communication plan for Coca-Cola Company's VitaminWater • Led 7 person committee, delegated tasks, and held members accountable for quality and deadlines • Created, distributed, and allocated an exploratory and quantitative questionnaire to 300 people • Analyzed data utilizing Excel and SPSS to determine marketing tactics and sale forecasts • Developed TV commercials and other traditional marketing tactics Show less

    • United States
    • Food & Beverages
    • 700 & Above Employee
    • Sales Intern
      • Apr 2014 - Oct 2014

      • Assist 100+ small business owners in fulfilling their product needs on a weekly basis • Designed and maintained complex Excel spreadsheets and thousands of registration packets • Assist 100+ small business owners in fulfilling their product needs on a weekly basis • Designed and maintained complex Excel spreadsheets and thousands of registration packets

    • United States
    • Consumer Goods
    • 100 - 200 Employee
    • Marketing Intern
      • Apr 2014 - Aug 2014

      • Represented and promoted various Coca-Cola products and brands through promotional events • Created and implemented creative promotions at different events throughout the summer • Conducted event set up procedures, displayed marketing materials, and engaged with customers • Represented and promoted various Coca-Cola products and brands through promotional events • Created and implemented creative promotions at different events throughout the summer • Conducted event set up procedures, displayed marketing materials, and engaged with customers

    • United States
    • Construction
    • 300 - 400 Employee
    • Branch Manager/ Intern
      • Jan 2014 - Apr 2014

      • Trained in the skills necessary to build and manage my own branch of business • Developed and implemented a marketing strategy yielding over 120 leads • Developed strong objection handling abilities • Interviewed and recruited marketing and painting crews • Estimated painting projections and conducted sales presentations of proposals • Trained in the skills necessary to build and manage my own branch of business • Developed and implemented a marketing strategy yielding over 120 leads • Developed strong objection handling abilities • Interviewed and recruited marketing and painting crews • Estimated painting projections and conducted sales presentations of proposals

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Retail Sales Associate
      • Aug 2013 - Feb 2014

      • Installed, programed and maintained hardware and software for internet and cellular devices • Install and support LANs, WANs, network segments, Internet, and intranet systems • Analyze and isolate issues related to workstations, servers, or any other device within the network • Researched products and services for sales potential • Assisted hundreds of customers in-store, over the phone and online • Performed in a competitive sales environment promoting and selling products and services • Gained experience in billing and provisioning systems Show less

    • United States
    • International Affairs
    • Palestinian Refugee Camp Volunteer
      • Jan 2014 - Jan 2014

      • Gain insight on organizational management, financial sustainability and adaptability • Increase ability to maintain an open mind and be understanding of others • Worked closely with refugee families • Gain insight on organizational management, financial sustainability and adaptability • Increase ability to maintain an open mind and be understanding of others • Worked closely with refugee families

    • Stage Director/ Actor
      • Jul 2002 - Jan 2013

      • Establish strong leadership abilities by directing a cast of 40 actors • Gain administrative skills through recruiting, designing, and scheduling the production • Theatrical producing and technical direction • Establish strong leadership abilities by directing a cast of 40 actors • Gain administrative skills through recruiting, designing, and scheduling the production • Theatrical producing and technical direction

Education

  • St. Cloud State University
    Bachelor’s Degree, Marketing
    2013 - 2016
  • Mary Walker High School
    High School Diploma, Advanced Placement Courses
    2009 - 2013

Community

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