Cassie Findley

Chief Learning Officer (CLO) at SEROTONIN Anti-Aging Centers
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Contact Information
us****@****om
(386) 825-5501
Location
Waco, Texas, United States, US

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Natalia Kumar

I have learned so much from Cassie! She is truly an inspiration who leads our team with passion, knowledge and fairness. Thank you for everything you have done for us!

David Ramadan, Ed.D.

I wholeheartedly recommend my friend and former colleague, Cassie Findley. I have known and worked with Cassie for more than 15 years. I have observed firsthand her expert ability to develop, design, and implement a learning and development curriculum for domestic and international business owners. Her attention to detail produced business operations that aligned systems and processes to experience exponential growth. With this experience, she continues to share her expertise as a business consultant and servant leader!!

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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Learning Officer (CLO)
      • Oct 2022 - Present

      • Provides corporate training resources and strategy to align with center’s mission. • Develop talent to build and reinforce company culture. • Enable successful business performance. • Create a strategic framework and roadmap for successful franchise opening and growth. • Encompass programs that help attract, maximize and retain the best talent. • Includes all initiatives that ensure operations work more efficiently including workflow automation, CRM integration, and endeavors to digitize in-person training programs. • Ensure learning strategies stay aligned. • Monitor project completion though FranConnect. Show less

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Director Of Operations
      • 2021 - Jan 2023

      -Develop and execute operational directives for long-term growth for Avalon House and Malibu Crew Franchises -Successful liaison with F45 department heads to leverage resources, personnel, software, marketing and expertise for domestic and international growth -Provide strategic direction, establish growth projections and establish measurable outcomes aligned with individual KPIs -Ensure franchisee satisfaction through Launch, Induction, Growth, Systems Application, Retention and Ongoing Educational Programming -Establish a streamlined procurement and logistics process for construction build-out, branding, signage, equipment and software -Completed FDD, FA, Operational Manual, Health and Safety Guidelines and Sales for US and Australia -Support the ongoing application, analytics and use of Mindbody, LoyalSnap, Asana, Playbook, Matrix and Academy Show less

    • United States
    • Health, Wellness & Fitness
    • 100 - 200 Employee
    • Learning and Development, Director of Education
      • Sep 2019 - Oct 2020

      * Spearhead educational operations, collaboratively oversee a $20M budget experiencing month over month revenue increase and create educational materials aimed at optimal business growth outcomes * Exemplify business acumen by providing strategic vision, defining operations, implementing growth strategies, establishing accountability metrics and promoting sales initiatives * Demonstrate marking abilities by pinpointing KPI gaps in marketing, operations and sales; conceptualized a digital sales and marketing strategy that enabled virtual sales for the company * Excel as a trainer by conducting three-day training programs delivered domestically and internationally, delivering learning & development systems and implementing virtual training * Constructed an impactful new membership sales training process that consistently generated a 70% close rate * Contributed to a grand opening pre-sale process that generated 100+ membership sales with an 80% retention rate * Expanded the brand's footprint on a global scale across eight countries Show less

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Chief Operations Officer (COO)
      • May 2017 - Aug 2019

      * Drove daily operations and provided financial oversight for the multi-clinic company * Brainstormed and executed strategies aimed at increased productivity and operational excellence * Ensured optimal profitability by performing product margin analysis, producing financial reports and monitoring profit and loss * Leveraged marketing expertise to establish online marketing for the company through exemplary funnel development and campaign development that significantly increased leads and other metrics * Initiated baseline contracts for 100+ team members to minimize employee attrition and improve job satisfaction * Executed process improvements, including pioneering Trello software for project management Show less

    • United States
    • Business Consulting and Services
    • Executive Coach and Consultant
      • 2015 - Aug 2017

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Learning Officer (CLO)
      • 2012 - Aug 2015

      * Directed a cohesive team comprised of content/web developers, graphic designers and marketing experts * Architected comprehensive leadership training programs for the company's domestic and global corporate partners * Championed technology-driven solutions by designing novel app-centric curriculum and creating ten digitally interactive leadership books which generated direct revenue for the company * Directed a cohesive team comprised of content/web developers, graphic designers and marketing experts * Architected comprehensive leadership training programs for the company's domestic and global corporate partners * Championed technology-driven solutions by designing novel app-centric curriculum and creating ten digitally interactive leadership books which generated direct revenue for the company

    • United States
    • Health, Wellness & Fitness
    • 700 & Above Employee
    • Vice President of Training and Research
      • 1995 - 2010

      * Presided over franchisee operations and training for 10,000+ locations across 60 countries * Acted as a subject matter expert by developing an E-Learning training program for franchisees, as well as three training platforms that earned college-credit approval from the American Council on Education (ACE) * Propelled franchise growth by integrating domestic operational, sales and marketing methods in different cultures * Designed equipment used by millions of global members and played a pivotal role in a technology partnership with a Canadian company Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Dean of Student Life and Director of Health Education and Wellness
      • Jan 1989 - Jan 2002

      Assistant Dean of Student Life and Director of Health Education and Wellness*Coordinated and oversaw all campus Health Education & Wellness activities for faculty, staff and students*Directed instructional activities and delegated tasks to graduate students, peer educators, mentors, instructors and staff*Maintained a budget and wrote grants, while acquiring experience with facility operations, scheduling, training, marketing programs, and community serviceBusiness School and Honors College Faculty*Excelled as a passionate Instructor in the Interdisciplinary Honors College and Business/Entrepreneurship Department*Developed one of the nation’s few collegiate-level franchising courses*Delivered lessons in the fields of Strategic Management, Leadership and Wellness*Provided leadership and strategic planning in the areas of assessment, program research and technology support for the Division of Student Life*Initiated new student programs with exemplary graduation rates and implemented quality service/programs provided by the staff*Served on the Student Life Executive Team to assess academic performance, enhance the college experience and provide resources to students*Maintained responsibility for the strategic planning and organization of all campus Health Education & Wellness activities for more than 15,000 faculty, staff and students*Delivered professional supervision for programming by assigning vocation-specific tasks to staff and students*Oversaw a multi-million dollar budget and led facility operations Show less

    • Business School and Honors College Faculty
      • Feb 1989 - Mar 2000

      A passionate Instructor in the Interdisciplinary Honors College and Business/Entrepreneurship Department.Developed one of the nation’s few collegiate-level franchising courses.Instructor in the fields of Strategic Management, Leadership and Wellness. Assistant Dean of Student Life/ Health Education and Wellness Director•Provided leadership and strategic planning in the areas of assessment, program research and technology support for the Division of Student Life. Results included new student programs impacting graduation rates and the implementation of quality service/programs provided by the staff.•Served on the Student Life Executive Team to assess academic performance, enhance the college experience and provide resources to student’s to connect their individual skills to vocation, calling and career choice.•Responsible for strategic planning, organizing, administrating and implementing all campus Health Education & Wellness activities for more than 15,000 faculty, staff and students.•Delivered professional supervision for programming by assigning vocation-specific tasks to staff, graduate students, peer educators, mentors and fitness instructors impacting 10,000 participants. •Provided multi-million-dollar budget management, facility operation, scheduling, training, grant writing, marketing programs and community service to enhance the faculty, staff and student experience. Show less

Education

  • Baylor University
    Master's of Education, Wellness, Exercise and Health Promotion
  • Advanced Facilitation
  • Baylor University
    Bachelor of Science - BS, Education

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