Cassie Tweten Delaney
Copy Director at Uncommon Goods- Claim this Profile
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Bio
Erin Fisher
I have had the opportunity to work with Cassie on several projects including email, a monthly newsletter, and homepage. Cassie always has such a positive attitude and enthusiasm for projects. She is a passionate writer whose personality shines through her writing. She writes with purpose creating meaningful content for her customers. She is organized, mindful of deadlines, and demonstrates strong communication skills every step of the way. In addition, Cassie is always working to build stronger working relationships and boosting team morale. Her laughter is contagious and it has been an absolute joy to work with her every day at UncommonGoods.
Eric Jackson-Forsberg
I’ve had the pleasure of collaborating with Cassie on UncommonGoods’ blog, The Goods, and on coordinating other elements of the company’s brand voice. She’s a talented writer and smart content creator, balancing engaging creativity with a knack for compelling storytelling. She’s always open to new ideas, inspiring innovative thinking in others while keeping the blog’s focus and voice clear and consistent. Above all, her empathy, collegial spirit, and infectious sense of humor make her an absolute pleasure to work with. Also, she loves spiders.
Erin Fisher
I have had the opportunity to work with Cassie on several projects including email, a monthly newsletter, and homepage. Cassie always has such a positive attitude and enthusiasm for projects. She is a passionate writer whose personality shines through her writing. She writes with purpose creating meaningful content for her customers. She is organized, mindful of deadlines, and demonstrates strong communication skills every step of the way. In addition, Cassie is always working to build stronger working relationships and boosting team morale. Her laughter is contagious and it has been an absolute joy to work with her every day at UncommonGoods.
Eric Jackson-Forsberg
I’ve had the pleasure of collaborating with Cassie on UncommonGoods’ blog, The Goods, and on coordinating other elements of the company’s brand voice. She’s a talented writer and smart content creator, balancing engaging creativity with a knack for compelling storytelling. She’s always open to new ideas, inspiring innovative thinking in others while keeping the blog’s focus and voice clear and consistent. Above all, her empathy, collegial spirit, and infectious sense of humor make her an absolute pleasure to work with. Also, she loves spiders.
Erin Fisher
I have had the opportunity to work with Cassie on several projects including email, a monthly newsletter, and homepage. Cassie always has such a positive attitude and enthusiasm for projects. She is a passionate writer whose personality shines through her writing. She writes with purpose creating meaningful content for her customers. She is organized, mindful of deadlines, and demonstrates strong communication skills every step of the way. In addition, Cassie is always working to build stronger working relationships and boosting team morale. Her laughter is contagious and it has been an absolute joy to work with her every day at UncommonGoods.
Eric Jackson-Forsberg
I’ve had the pleasure of collaborating with Cassie on UncommonGoods’ blog, The Goods, and on coordinating other elements of the company’s brand voice. She’s a talented writer and smart content creator, balancing engaging creativity with a knack for compelling storytelling. She’s always open to new ideas, inspiring innovative thinking in others while keeping the blog’s focus and voice clear and consistent. Above all, her empathy, collegial spirit, and infectious sense of humor make her an absolute pleasure to work with. Also, she loves spiders.
Erin Fisher
I have had the opportunity to work with Cassie on several projects including email, a monthly newsletter, and homepage. Cassie always has such a positive attitude and enthusiasm for projects. She is a passionate writer whose personality shines through her writing. She writes with purpose creating meaningful content for her customers. She is organized, mindful of deadlines, and demonstrates strong communication skills every step of the way. In addition, Cassie is always working to build stronger working relationships and boosting team morale. Her laughter is contagious and it has been an absolute joy to work with her every day at UncommonGoods.
Eric Jackson-Forsberg
I’ve had the pleasure of collaborating with Cassie on UncommonGoods’ blog, The Goods, and on coordinating other elements of the company’s brand voice. She’s a talented writer and smart content creator, balancing engaging creativity with a knack for compelling storytelling. She’s always open to new ideas, inspiring innovative thinking in others while keeping the blog’s focus and voice clear and consistent. Above all, her empathy, collegial spirit, and infectious sense of humor make her an absolute pleasure to work with. Also, she loves spiders.
Experience
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Uncommon Goods
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United States
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Retail
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200 - 300 Employee
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Copy Director
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Mar 2020 - Present
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Senior Editor
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Sep 2018 - Mar 2020
Brand storytelling across various channels including website, catalog, email, and social media • Overseeing copy workflow for new item pipeline • Writing and editing item descriptions • Managing freelance writers
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Content Manager and Blog Editor
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Mar 2017 - Sep 2018
Managed strategy and editorial calendar for company blog • Wrote and edited blog, item page, email, and catalog copy • Planned and produced monthly community newsletters • Managed full-time and freelance content creators
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Content Creator
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Mar 2013 - Mar 2017
Managed editorial calendar and oversaw content for company blog • Managed monthly community newsletters • Contributed to brand strategy • Wrote and edited copy for blog, social media, marketing emails, and website
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Community Moderator
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Nov 2010 - Mar 2013
Contributed content to company blog • Wrote marketing copy • Responded to comments via social media and customer review platforms • Wrote and edited artist story cards for inclusion in handmade product packaging • Managed seasonal community moderators
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Online and Print Journalist
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Various
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Freelance Writer
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May 2007 - Nov 2010
Researched and wrote on a wide variety of topics for eHow, AnswerBag, Livestrong, and other print and online publications • Reviewed movies, television, food, and music • Wrote technical pieces including instructional and explanatory articles • Wrote about local events as the Fargo Events Examiner for Examiner.com Researched and wrote on a wide variety of topics for eHow, AnswerBag, Livestrong, and other print and online publications • Reviewed movies, television, food, and music • Wrote technical pieces including instructional and explanatory articles • Wrote about local events as the Fargo Events Examiner for Examiner.com
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High Plains Reader
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Sep 2005 - Oct 2010
Wrote news and feature stories including numerous cover stories • Gained experience interviewing and researching • Nominated finalist in 2010 Best Bets contest, Best Local Writer Wrote news and feature stories including numerous cover stories • Gained experience interviewing and researching • Nominated finalist in 2010 Best Bets contest, Best Local Writer
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New Rivers Press
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Moorhead, MN
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Publishing Intern
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Nov 2006 - May 2007
Wrote press releases for New Rivers Press books • Proofread materials for press use • Handled correspondence among writers, editors, and press affiliates • Assembled press kits Wrote press releases for New Rivers Press books • Proofread materials for press use • Handled correspondence among writers, editors, and press affiliates • Assembled press kits
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Education
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Minnesota State University, Moorhead
Bachelor's Degree, Mass Communications, Print Journalism