Cassie Parkes
Community Manager at Payload Studios- Claim this Profile
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English Native or bilingual proficiency
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Bio
Pete O'Shea
I have worked with Cassie as part of the European publishing team in Dublin. She is a collaborative, supportive colleague and a creative person. Her unique approach to managing the official league social media account was to engage with players by creating a fictional persona from the game that they resonate with! This creative approach combined with her ability to scale and manage multiple accounts across Europe via agencies has set her up as a thought leader in the social media and communications space at Riot EU. Cassie has excellent communication and relationship building skills which enables her to level up any project that involves coordinating with multiple stakeholders. Having her on a communications project is necessary a step to success and would be an excellent addition to any team.
Ian Castello Branco Lins Aroucha
Cassie is a professional with a great mix of talent and hardwork. And add to that an extra portion of great british humor. Her creative writing skills are top notch and she is able to produce content from a vast pool of mediums, from social media to comics and from text articles to video scripts. And much more. Cassie is a great team member always willing to join forces with other coworkers inside or outside her team. But she is also able to go solo and deal with varied responsibilities while producing quality work and maintaining stakeholders up to date. All things considered, working with Cassie is really inspiring as she is someone who can make things happen at a fast and consistent pace without losing her characteristic good humor. Cassie makes any working environment a better place with her presence. I would not hesitate to recommend Cassie for future positions and opportunities.
Pete O'Shea
I have worked with Cassie as part of the European publishing team in Dublin. She is a collaborative, supportive colleague and a creative person. Her unique approach to managing the official league social media account was to engage with players by creating a fictional persona from the game that they resonate with! This creative approach combined with her ability to scale and manage multiple accounts across Europe via agencies has set her up as a thought leader in the social media and communications space at Riot EU. Cassie has excellent communication and relationship building skills which enables her to level up any project that involves coordinating with multiple stakeholders. Having her on a communications project is necessary a step to success and would be an excellent addition to any team.
Ian Castello Branco Lins Aroucha
Cassie is a professional with a great mix of talent and hardwork. And add to that an extra portion of great british humor. Her creative writing skills are top notch and she is able to produce content from a vast pool of mediums, from social media to comics and from text articles to video scripts. And much more. Cassie is a great team member always willing to join forces with other coworkers inside or outside her team. But she is also able to go solo and deal with varied responsibilities while producing quality work and maintaining stakeholders up to date. All things considered, working with Cassie is really inspiring as she is someone who can make things happen at a fast and consistent pace without losing her characteristic good humor. Cassie makes any working environment a better place with her presence. I would not hesitate to recommend Cassie for future positions and opportunities.
Pete O'Shea
I have worked with Cassie as part of the European publishing team in Dublin. She is a collaborative, supportive colleague and a creative person. Her unique approach to managing the official league social media account was to engage with players by creating a fictional persona from the game that they resonate with! This creative approach combined with her ability to scale and manage multiple accounts across Europe via agencies has set her up as a thought leader in the social media and communications space at Riot EU. Cassie has excellent communication and relationship building skills which enables her to level up any project that involves coordinating with multiple stakeholders. Having her on a communications project is necessary a step to success and would be an excellent addition to any team.
Ian Castello Branco Lins Aroucha
Cassie is a professional with a great mix of talent and hardwork. And add to that an extra portion of great british humor. Her creative writing skills are top notch and she is able to produce content from a vast pool of mediums, from social media to comics and from text articles to video scripts. And much more. Cassie is a great team member always willing to join forces with other coworkers inside or outside her team. But she is also able to go solo and deal with varied responsibilities while producing quality work and maintaining stakeholders up to date. All things considered, working with Cassie is really inspiring as she is someone who can make things happen at a fast and consistent pace without losing her characteristic good humor. Cassie makes any working environment a better place with her presence. I would not hesitate to recommend Cassie for future positions and opportunities.
Pete O'Shea
I have worked with Cassie as part of the European publishing team in Dublin. She is a collaborative, supportive colleague and a creative person. Her unique approach to managing the official league social media account was to engage with players by creating a fictional persona from the game that they resonate with! This creative approach combined with her ability to scale and manage multiple accounts across Europe via agencies has set her up as a thought leader in the social media and communications space at Riot EU. Cassie has excellent communication and relationship building skills which enables her to level up any project that involves coordinating with multiple stakeholders. Having her on a communications project is necessary a step to success and would be an excellent addition to any team.
Ian Castello Branco Lins Aroucha
Cassie is a professional with a great mix of talent and hardwork. And add to that an extra portion of great british humor. Her creative writing skills are top notch and she is able to produce content from a vast pool of mediums, from social media to comics and from text articles to video scripts. And much more. Cassie is a great team member always willing to join forces with other coworkers inside or outside her team. But she is also able to go solo and deal with varied responsibilities while producing quality work and maintaining stakeholders up to date. All things considered, working with Cassie is really inspiring as she is someone who can make things happen at a fast and consistent pace without losing her characteristic good humor. Cassie makes any working environment a better place with her presence. I would not hesitate to recommend Cassie for future positions and opportunities.
Credentials
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St John Ambulance Emergency First Aid At Work
St John AmbulanceSep, 2022- Nov, 2024 -
Anti-Harassment and Discrimination (Legal Compliance and Ethics Center)
LRNFeb, 2022- Nov, 2024 -
Pictures of Youth: An Introduction to Children's Visual Culture
University of YorkAug, 2021- Nov, 2024 -
Measure and Analyze Community Success
FacebookJun, 2021- Nov, 2024 -
YouTube's Community Guidelines
YouTubeJun, 2021- Nov, 2024 -
Digital Skills: Digital Marketing
AccentureJul, 2020- Nov, 2024 -
Ethical Social Media
University of SydneyJul, 2020- Nov, 2024 -
Hum3.0x: Shakespeare's Life and Work
HarvardX - An Online Learning Initiative by Harvard University through edXJul, 2020- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleJul, 2020- Nov, 2024 -
Marketing Tools: Social Media
LinkedInMay, 2020- Nov, 2024 -
SEO for Social Media
LinkedInMay, 2020- Nov, 2024 -
CPR, AED & First Aid Certification
Save a Life Certifications by NHCPSJan, 2022- Nov, 2024 -
Emergency First Aid For Adults and Children
Pulse Medical LtdJan, 2020- Nov, 2024 -
ITC Level 3 Award in Emergency First Aid at Work
ITC FirstNov, 2017- Nov, 2024
Experience
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Payload Studios
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United Kingdom
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Computer Games
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1 - 100 Employee
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Community Manager
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Oct 2023 - Present
As a Community Manager at Payload, I am responsible for coming up with new Community/Social content and ideas, reporting on sentiment and learnings, and above all being a conduit between the players and the studio. I also own the creation and publication of information such as patch notes and development blogs. As a Community Manager at Payload, I am responsible for coming up with new Community/Social content and ideas, reporting on sentiment and learnings, and above all being a conduit between the players and the studio. I also own the creation and publication of information such as patch notes and development blogs.
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Ubisoft London
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United Kingdom
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Computer Games
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1 - 100 Employee
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Community Developer
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Aug 2021 - Aug 2023
As the Community Developer at Ubisoft's London studio, I was the strategic leader of a cross-functional Community team, focused on building trust and value for Ubisoft mobile players across the globe. I acted as a Brand and Community champion, ensuring a positive, clear and consistent experience on social and community channels for our Hungry Shark games and the Ubisoft London studio as a whole. Some of my responsibilities and achievements included: -Leading the Community Team in a People Manager role -Devising strategic pillars for social and community activations, for both current and upcoming titles -Launched a brand TikTok channel in 2023 and collaborated with our HQ team to post a video that gained 40 mil+ views on TikTok -Collaborating with both external third parties (influencers, media agencies, non-profit orgs) and other Ubisoft studios in order to create compelling content both in and out of Hungry Shark World -Crafting internal and external communications, including crisis management, press releases, presentations, social media copy and more -Being the main stakeholder for the Ubisoft London studio channels in both a strategic and executional capacity Show less
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Roll20
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United States
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Software Development
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1 - 100 Employee
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Content Conversion Producer (Contractor)
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Mar 2021 - Aug 2021
The Roll20 production team creates high-quality, officially converted licensed content (rulebooks, game modules, bestiaries, etc.) for roll20.net. As a Content Conversion Producer (Contractor), I worked on officially licensed content including Dungeons & Dragons, Pathfinder, Call of Cthulhu and (many!) more, and I was tasked with the following: -Entering and formatting adventure text, creating structured data for spells, and filling in template-adjusted NPC stats into character sheets for modules. -Updating modules from Legacy Dynamic Lighting to Updated Dynamic Lighting, following Roll20 internal procedures/instructions. -Setting up officially licensed games, including PC/NPC stat entry, creating handouts, setting up maps/tokens and more, using official PDFs/Core Rulebooks etc. to translate gameplay to the Roll20 platform in the most optimal way for players. -Reviewing the work of other contractors and looking for oversights/finding opportunities to collaborate on workloads. -Tracking and updating my tasks on Jira/Confluence, as well as collaborating with the rest of the Production team to review tasks and manage workloads. Show less
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Evenly Cooler Games
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Ireland
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Computer Games
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Narrative and Community Lead
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Sep 2020 - Jun 2021
Evenly Cooler are developing their first mobile title, aimed at 4-7 year olds, and my responsibilities at this early stage start-up were split between Narrative (worldbuilding, dialogue, IP-building, character bios etc.) and Community (social media, comms/PR etc.) tasks: -Narrative: Creating the game's world from scratch, including working on high-level strategic tasks (Narrative/IP philosophy/guidelines for third-parties) and more game-focused tasks like writing dialogue for in-game cutscenes and tutorials. -Community: Planned and executed social media campaigns with specific KPIs (mostly growth and acquisition focused), helped to grow the playerbase from 0 to 150+ in our first push, with targeted paid and unpaid campaigns on Facebook, Twitter and LinkedIn. Show less
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Riot Games
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United States
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Computer Games
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700 & Above Employee
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Social Media Specialist
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Apr 2018 - Jul 2020
During my time as a Social Media Specialist at Riot Games' Dublin office, I had the following responsibilities: -Oversaw and updated League of Legends EU social media platforms, as well as coming up with wider strategies for each platform. -Consulted on social media/comms strategies for titles such as VALORANT, Legends of Runeterra and Teamfight Tactics. -Crafted communications which resonated with EU League of Legends players, as well as wider comms strategies and risk assessments. -Oversaw and managed a team of external EU social media agents, who posted in a variety of European languages such as Romanian, Hungarian, Polish, Greek etc. -Collaborated with other disciplines such as PR, Brand, Player Support, Engineering etc. to both advise on external communications, as well as advising on developing systems and products. -Made myself a point of communication for players in a Community Manager type role, and highlighted any issues or other feedback that may have arose to the relevant internal teams. Show less
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Education
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Royal Holloway, University of London
Bachelor of Arts - BA, English Literature and Creative Writing -
Darrick Wood Sixth Form
A-Levels, Film Studies (A), Media Studies (A), English Literature (B)