Cassie Herrera

Social Media Specialist at Spotted Fox Digital Marketing
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Contact Information
Location
Lakeland, Florida, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Brad Sappenfield

Cassie is a very talented creative and amazing person to work with. She embodies the meaning of a hard working and dedicated employee. She takes direction well and goes above and beyond to execute for her team and clients. Anything you ask, she rolls with the punches and follows through like a rock star! Don't ever hesitate, if you are considering working with Cassie, she will be an asset to your team!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • May 2022 - Aug 2022

      Build and execute social media strategy through competitive teaser games, benchmarking, messaging and audience identification. Set up and optimize company pages within each platform. Create and manage content calendars and hashtags for clients. Capture high-resolution photos, using DSLR camera and editing with Adobe Creative Cloud software. Collaborate with the team on ideas and campaigns. Build and execute social media strategy through competitive teaser games, benchmarking, messaging and audience identification. Set up and optimize company pages within each platform. Create and manage content calendars and hashtags for clients. Capture high-resolution photos, using DSLR camera and editing with Adobe Creative Cloud software. Collaborate with the team on ideas and campaigns.

    • Social Media Marketing Specialist
      • May 2020 - Dec 2021

      Build and execute social media strategy through competitive teaser games, benchmarking, messaging and audience identification. Set up and optimize company pages within each platform. Create and manage content calendars and hashtags for clients. Capture high-resolution photos, using DSLR camera and editing with Adobe Creative Cloud software. Collaborate with the team on ideas and campaigns.

    • Social Media Assistant
      • Feb 2020 - May 2020

      Work alongside the team to create a plan for social media strategies bi-weekly. Assist in the growth of brands by raising awareness through various social media platforms. Aid in the daily aspects of promoting the businesses campaigns. Interact with followers and potential customers by communicating and answering questions through the company’s social pages.

    • United States
    • Religious Institutions
    • Youth Administrator
      • Apr 2019 - Oct 2021

      Resource the youth ministry team through event administration, multi-media communications, and consistent communication with students and leadership team. Strategize, plan and organize events, trips, and other youth ministry activities. Run the social media page for the youth ministry. Creating graphics and visually appealing photos to connect and inform students online. Resource the youth ministry team through event administration, multi-media communications, and consistent communication with students and leadership team. Strategize, plan and organize events, trips, and other youth ministry activities. Run the social media page for the youth ministry. Creating graphics and visually appealing photos to connect and inform students online.

    • United States
    • Retail
    • 700 & Above Employee
    • Barista
      • Aug 2018 - Jun 2019

      Memorized over 100+ coffee, tea, and cocoa beverages, and completed 100-170 customer orders each day Sanitized coffee equipment multiple times during each shift;maintained store cleanliness at all times Participated in various store promotions, such as handing out coffee and cookie samples outside the store and dressing up in seasonal attire Memorized over 100+ coffee, tea, and cocoa beverages, and completed 100-170 customer orders each day Sanitized coffee equipment multiple times during each shift;maintained store cleanliness at all times Participated in various store promotions, such as handing out coffee and cookie samples outside the store and dressing up in seasonal attire

Education

  • Southeastern University
    Bachelor's Degree, Organizational Leadership
    2022 -
  • Columbia Basin College
    Associate of Arts - AA
    2018 - 2020
  • Richland High School
    High School Diploma
    2016 - 2020

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