Experience

ABCT: Accelerator for Biosciences in Connecticut

• United States
• Biotechnology Research
• 1 - 100 Employee

• Coach

  • Jan 2020 - Present



SonikHealth

• United States
• Medical Equipment Manufacturing

• Chief Executive Officer

  • Nov 2021 - Jan 2023

  At SonikHealth, we are imagining effective sinus treatment without drugs or surgery. We are working to develop the first non-invasive at-home treatment for sinusitis without the side effects of surgery, antibiotics, or nasal decongestants. Our vision is to develop an innovative handheld device that uses a proprietary multi-modal ultrasonic system to disrupt the biofilm in the sinuses, reduce inflammation, and provide symptom relief. At SonikHealth, we are imagining effective sinus treatment without drugs or surgery. We are working to develop the first non-invasive at-home treatment for sinusitis without the side effects of surgery, antibiotics, or nasal decongestants. Our vision is to develop an innovative handheld device that uses a proprietary multi-modal ultrasonic system to disrupt the biofilm in the sinuses, reduce inflammation, and provide symptom relief.



Neocis

• United States
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Vice President of Marketing

  • Jan 2020 - Nov 2021

  Led the positioning, messaging, and segmentation for Yomi, the first and only dental robotic system for implant surgery. In the time I was at Neocis the number of robotically placed dental implants grew from 1000 to just under 10,000. •Built the marketing team. •Led the marketing and advertising strategy •Introduced HubSpot CRM to track marketing leads through the sales funnel •Introduced a Centers of Excellence Program •Led the advertising development Led the positioning, messaging, and segmentation for Yomi, the first and only dental robotic system for implant surgery. In the time I was at Neocis the number of robotically placed dental implants grew from 1000 to just under 10,000. •Built the marketing team. •Led the marketing and advertising strategy •Introduced HubSpot CRM to track marketing leads through the sales funnel •Introduced a Centers of Excellence Program •Led the advertising development



Neuronetics, Inc.

• United States
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Vice President Marketing

  • Feb 2016 - May 2019

  Reorganized, built, and led the Neuronetics Marketing department. Drove annual company revenues from $21 million to $52.8 million. 36% CAGR over 3 years. • Helped to take the company public in June 2018. 3rd most successful medical device IPO in Nasdaq history. Actively participated in the drafting of the S1. Point of contact for NASDAQ negotiations and registration. • Repositioned NeuroStar Advanced Therapy from a generic TMS product to a premium technology with best-in-class services. Refreshed NeuroStar’s brand positioning, visual identity and also established a brand architecture. • Created a consumer digital and social media strategy that resulted in a 461% lift in web traffic, from 240K visits to 1.1 million. In 2018, sent 98K patient leads to NeuroStar practices, including 13K direct requests for an appointment. Developed the first nationwide TV campaign which drove an incremental lift of 74% web traffic for weeks on air and 181% increase for requested appointments • Strengthened all of NeuroStar’s claims and messaging. Transitioned the salesforce from selling on features to selling using both rational and emotional benefits. • Doubled awareness among psychiatrists through an integrated advertising campaign. Campaign educated psychiatrists on the technological and service differences between NeuroStar and its lower-cost competitors. The campaign included: digital advertising, social media, journal ads, advertorials, tradeshows, symposia, product theaters, and personal selling tools. • Transitioned the salesforce from targeting early adapter solo practitioners to targeting high-value group practices. • Rebuilt the NeuroStar Practice Success Program to enable psychiatrists to easily and successfully incorporate NeuroStar into their practice. Created best-in-class patient education materials and practice marketing tools. Show less



Catalent Pharma Solutions

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Director, Corporate Marketing

  • Jun 2015 - Feb 2016

  Catalent is a $2 billion drug development and manufacturing company. The goal was to continue to build the Catalent Brand in a category that traditionally did not do a lot of branding. • Oversight for Catalent’s corporate branding and marketing activities including all sales materials, the Inside Sales Group (Group of 11), and more than 65 tradeshows. • Launched OptiForm Solution Suite, which is the first cross-sector launch in Catalent history. Launched this new innovative service within six weeks. Show less



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Director Marketing Strategy, Marketing Center of Excellence

  • Oct 2014 - Jun 2015

  Worked with the Immunology Launch Teams (Dupixent and Kevzara) to incorporate marketing excellence principles into all branding, strategic plans, and tactical plans. • Aligned multiple marketing teams and advertising agencies behind marketing excellence best practices for developing position, branding, and visual identity for dupilumab, (Dupixent). • Launched an online patient social community to gain patient insights behind atopic dermatitis. • Conduit for the brand teams between the Sanofi Marketing Center of Excellence resources and experts. Show less



Insight Pharmaceuticals

• Trevose, PA

• Brand Director

  • Jan 2012 - Oct 2014

  Directed the Monistat business, ~$130 million brand. Helped to drive Insight’s total top-line sales growth of 11% over two years. The success led to the acquisition of Insight by Prestige Brands, Inc. for $750 million; MONISTAT was the #1 reason cited by Prestige for acquiring Insight. • Repositioned the brand to compete against Rx treatments, reversing an -8% decline and returned Monistat to a position of growth (+3% growth in 2013). Succeeded in growing the category +2%. • Developed integrated marketing campaigns (TV, Print, Digital, Social) that drove historically high top of mind (63%) and unaided awareness (73%). TV and Print ads scored significantly above industry norms. Digital campaign drove over 100K web site visits per month. Optimized search campaign reducing cost per click and improving bounce rates. Led innovative social media campaigns leveraging celebrities and humor to build awareness of Monistat. The campaign won a Gold Philadelphia ADDY Award for non-traditional advertising. • Expanded the MONISTAT brand beyond yeast infections by launching the Monistat Complete Care line of vaginal products. (5 SKUs). • Redesigned MONISTAT packaging (12 SKUs) and simplified the brand hierarchy in order to reduce consumer and retailer confusion at the shelf and enhance the customer shopping experience. Eye-tracking research indicated a +9 pt. gain in purchase interest over the former packaging. Show less



The Janssen Pharmaceutical Companies of Johnson & Johnson

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Director/ Group Product Director CNS Marketing

  • Jan 2010 - Dec 2011

  Managed a team of 5 who changed physician’s attitudes towards Janssen’s long-acting antipsychotic injectables. (Invega Sustenna and Risperdal Consta). Led HCP unbranded advertising, HCP education, KOL management, and direct to consumer advertising.• Raised target patient awareness of Invega Sustenna from 16% to 62% in 12 months. HCP digital campaign metrics significantly exceeded industry norms.• 2010 Invega Sustenna Consumer campaign was selected as a finalist in the James E. Burke Awards.• 2010 Presidents circle winner for the consumer campaign. Show less

• Director Analgesic Franchise Stakeholders

  • Jan 2009 - Dec 2009

  • Developed plan to educate employers re: costs of pain, worked with advocacy groups to create educational programs, worked with quality organizations to create quality measures for the treatment of pain and establishing the ROI for effective pain treatment.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Global Group Product Director Initimate Health

  • Aug 2006 - Dec 2008

  Worldwide marketing and P&L responsibility for the Intimate Health Portfolio of Brands, a $370 million portfolio. Brands include K-Y, Monistat, E.P.T, and Jontex. Coordinated the marketing strategies of 5 international marketing teams: Latin America, U.S., Canada, Europe, and Asia Pacific.• Developed a global go-to-market model. Drove 22% growth, reversing a -12% decline in ’07.• Developed the first K-Y global brand identity, including the global brand footprint, brand world, advertising and PR guidelines, and upgraded package structures and graphics. The Brand footprint was recognized as best-in-class and a case study for the J&J Marketing Excellence team.• Oversaw the development of a global multi-year pipeline for K-Y. Awarded J&J Innovation Excellence Award. Show less

• Director External New Ventures

  • Aug 2003 - Aug 2006

  • Identified Rx, OTC, Devices, and Cosmetics licensing and acquisition opportunities for J&J’s Personal Products Company. • Developed forecasts, market models, led market research and developed go-to-market strategy. • Signed 5 deals. Brought another 4 deals to final contract negotiations.

• Product Director, Carefree Pantiliners and Oral Health New Ventures

  • Aug 1999 - Aug 2003

  • Took brand from #2 share position to #1 share position. • Grew brand from $61 million to $92 million, 23% CAGR ‘99-’01. Increased brand profitability by +17%. • Developed highest-scoring TV copy in over 10 years. • Launched 7 new SKUs, including the first thong pantiliner.



Nabisco Biscuit Company

• Manufacturing
• 200 - 300 Employee

• Brand Manager/ Associate Brand Manager

  • Aug 1995 - Mar 1999

  Brand Assitant on Kids Cookies, Chips Ahoy! and Oreo Cookies, Brand Manager Oreo Cookies, Brand Manager Mass Channel Brand Assitant on Kids Cookies, Chips Ahoy! and Oreo Cookies, Brand Manager Oreo Cookies, Brand Manager Mass Channel



Elitegroup Computer Systems

• Associate Product Manager/ Product Manager

  • 1990 - 1993

  Helped to manage Elite's PC motherboard business Developed marketing materials Managed tradeshows, PR, Direct Mail Helped to manage Elite's PC motherboard business Developed marketing materials Managed tradeshows, PR, Direct Mail