Cassie Chai
Brand Communications Manager at Foremation Sdn Bhd- Claim this Profile
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Bio
Nah Swee Jann
Joining FOREFRONT as a fresh graduate, I appreciated being under Cassie's mentorship. She was great at steering me into the right direction when I needed guidance. She was a great leader and provided great insight when strategising and planning marketing campaigns. Not to mention, she is also incredibly diligent and puts in the work to ensure that tasks are executed within deadlines. To keep it short, it was a pleasant experience working under Cassie as a fresh graduate!
(Yvonne) Yi Wen Lee
As a newbie to the company and to the industry when I first joined, I appreciated my time working alongside and being guided by Cassie. Sometimes being in marcom in an advertising agency may often be an overlooked role by others. However Cassie truly demonstrated what it means to have grit, strategy, a detailed and solution-oriented mindset that has led me by example. She is truly a jack of all trade, and is someone who's resourceful to get anything done when she's set her mind to it!
Nah Swee Jann
Joining FOREFRONT as a fresh graduate, I appreciated being under Cassie's mentorship. She was great at steering me into the right direction when I needed guidance. She was a great leader and provided great insight when strategising and planning marketing campaigns. Not to mention, she is also incredibly diligent and puts in the work to ensure that tasks are executed within deadlines. To keep it short, it was a pleasant experience working under Cassie as a fresh graduate!
(Yvonne) Yi Wen Lee
As a newbie to the company and to the industry when I first joined, I appreciated my time working alongside and being guided by Cassie. Sometimes being in marcom in an advertising agency may often be an overlooked role by others. However Cassie truly demonstrated what it means to have grit, strategy, a detailed and solution-oriented mindset that has led me by example. She is truly a jack of all trade, and is someone who's resourceful to get anything done when she's set her mind to it!
Nah Swee Jann
Joining FOREFRONT as a fresh graduate, I appreciated being under Cassie's mentorship. She was great at steering me into the right direction when I needed guidance. She was a great leader and provided great insight when strategising and planning marketing campaigns. Not to mention, she is also incredibly diligent and puts in the work to ensure that tasks are executed within deadlines. To keep it short, it was a pleasant experience working under Cassie as a fresh graduate!
(Yvonne) Yi Wen Lee
As a newbie to the company and to the industry when I first joined, I appreciated my time working alongside and being guided by Cassie. Sometimes being in marcom in an advertising agency may often be an overlooked role by others. However Cassie truly demonstrated what it means to have grit, strategy, a detailed and solution-oriented mindset that has led me by example. She is truly a jack of all trade, and is someone who's resourceful to get anything done when she's set her mind to it!
Nah Swee Jann
Joining FOREFRONT as a fresh graduate, I appreciated being under Cassie's mentorship. She was great at steering me into the right direction when I needed guidance. She was a great leader and provided great insight when strategising and planning marketing campaigns. Not to mention, she is also incredibly diligent and puts in the work to ensure that tasks are executed within deadlines. To keep it short, it was a pleasant experience working under Cassie as a fresh graduate!
(Yvonne) Yi Wen Lee
As a newbie to the company and to the industry when I first joined, I appreciated my time working alongside and being guided by Cassie. Sometimes being in marcom in an advertising agency may often be an overlooked role by others. However Cassie truly demonstrated what it means to have grit, strategy, a detailed and solution-oriented mindset that has led me by example. She is truly a jack of all trade, and is someone who's resourceful to get anything done when she's set her mind to it!
Credentials
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IPA Foundation Certificate
IPA (Institute of Practitioners in Advertising)Jul, 2017- Nov, 2024
Experience
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FOUN Malaysia
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Malaysia
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Information Technology & Services
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1 - 100 Employee
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Brand Communications Manager
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Jan 2020 - Present
- Manage solutions implementation aimed at communicating the company's brand message, primarily for user, investor & talent acquisition purposes. - Develop and manage marketing campaigns responding to the company’s marketing and communications strategy.- Collaborate with other departments (eg. product development team, merchant relations team, agency relations team) to ensure brand standards and brand guidelines are met throughout every communication.- Oversee routine implementation of marketing activities throughout multiple channels and platforms (eg. social media, hiring sites, in-app).- Conduct consumer and market research to keep brand up to date.- Supervise and assist operational requirements for event/talent coordination.
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FOREFRONT International (FOREFRONT)
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Malaysia
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Advertising Services
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1 - 100 Employee
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Asst Marketing Communications Manager
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Dec 2018 - Dec 2019
- Key branding contact point for all corporate brand-related communications initiatives and campaigns.- Oversees brand development for all of the organisation's subsidiaries and sister companies.
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Sr Marketing Communications Executive
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Aug 2017 - Nov 2018
- Develop and implement social media content and ad strategies for the company and its clients.- Conceptualise digital and social media campaigns for the company and its clients.- Monitor health and performance for all digital and social platforms of the company.- Assist in public relation tactics for the company's annual communications plan, such as in areas of higher-learning institutions, media and client relations.- Lead a team of junior staff and interns.
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Marketing Communications Executive
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Apr 2015 - Jul 2017
- End-to-end project coordination for corporate brand communications (eg. print advertising, digital marketing, social media) and campaigns (eg. festive digital campaigns, CSR campaigns) for the company.- Collaborate closely with internal content production teams, eg. digital, creative and video teams.- Maintain and update all digital and social platforms in a timely and presentable manner.- Track, measure and report performance regularly for all digital and social platforms.- Assist in copywriting, photography and photo editing for the company's branding and marketing collaterals.- Awards entry preparation and submission for various awards, with focus in business, advertising, and HR. Past awards submission includes The Star Outstanding Business Awards, Kancil Awards, - Agency of the Year Awards and HR Excellence Awards etc.
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Admin & Event Executive
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Sep 2011 - Mar 2015
- Accounts and business administrative work including preparation of quotations, invoices, project proposals, project reports and models/ talents payout etc.- Project-basis talent recruitment and management, including talent screening, selection, training, on-the-job coordination, performance management, and salary payout.- Client servicing to ensure all project needs and requirements are met.- Assist project manager in coordination of events and exhibitions as and when required. - Accounts and business administrative work including preparation of quotations, invoices, project proposals, project reports and models/ talents payout etc.- Project-basis talent recruitment and management, including talent screening, selection, training, on-the-job coordination, performance management, and salary payout.- Client servicing to ensure all project needs and requirements are met.- Assist project manager in coordination of events and exhibitions as and when required.
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Event Freelancer
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2009 - 2011
- Worked under various event agencies as event usher, showgirl, brand ambassador, event crew, sales promoter, photography model and dancer.- Job task varies according to the specified events or roadshows, which includes product knowledge conveyance, product sales, brand representation etc. - Worked under various event agencies as event usher, showgirl, brand ambassador, event crew, sales promoter, photography model and dancer.- Job task varies according to the specified events or roadshows, which includes product knowledge conveyance, product sales, brand representation etc.
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Education
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2013 - 2014
SEGi University
Bachelor's degree, Mass Communication (Hons) -
2010 - 2012
SEGi University
Diploma, Mass Communication
Community
