Cassie (Cassandra) Fisher

Senior Marketing Manager at DesktopShipper
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Credentials

  • Building Customer Loyalty
    LinkedIn
    Nov, 2020
    - Sep, 2024
  • Choosing an Ecommerce Platform for Developers
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Supply Chain Foundations
    LinkedIn
    Sep, 2020
    - Sep, 2024
  • Advanced Content and Social Tactics to Optimize SEO
    University of California, Davis
    Aug, 2020
    - Sep, 2024
  • Optimizing a Website for Search
    University of California, Davis
    Jul, 2020
    - Sep, 2024
  • Search Engine Optimization Fundamentals
    University of California, Davis
    Jul, 2020
    - Sep, 2024
  • Content Marketing
    HubSpot Academy
    Aug, 2020
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Aug, 2020
    - Sep, 2024

Experience

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Sep 2020 - Present
    • President
      • Sep 2016 - Present

      ● Built photography business by directly contacting students and parents in selected targeted areas and school districts offering modeling programs. Contracting them to promote my business in exchange for discounted graduation photographs. Each year signing up 15 different models from 12 different schools in the Portland and suburban areas. ● Grown business at least 50% annually. Gross sales and net profits averaged 22% profit increase per year over 4 years. ● Personal approach made my clients and families feel confident working with me. They absolutely loved their photos and the experience. Positive word of mouth spread through my model’s schools where they referred their friends to me. ● Personally, managed all business activities including sales, marketing, scheduling, customer service (both student models and parents), problem solving, managing online media, design and clothing accessories for each shoot, offer professional make-up on site with outside vendor. Communication from shoot to initial photo selection. Adobe Photoshop final photographs for presentation. Confirmation of satisfaction, which has led to referrals adding more clients from additional schools. Invoicing the final payment to happy clients. ● Work with a variety of clients of all ages (17 – 60 years of age) and different backgrounds, achieving happy customers. ● Created multiple efficient workflow processes for client expectation management delivering customer satisfaction.

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2015 - Oct 2015

      ● Personal experience and training-nonprofit management and event planning ● Worked on creating the ‘Go Red for Women Luncheon’ for the Portland/SW Washington Chapter of the American Heart Association which included pre-event marketing, video producing and persuaded local businesses to attend the event ● Designed marketing strategies to promote the event both before and report on the success of the events afterwards ● Personal experience and training-nonprofit management and event planning ● Worked on creating the ‘Go Red for Women Luncheon’ for the Portland/SW Washington Chapter of the American Heart Association which included pre-event marketing, video producing and persuaded local businesses to attend the event ● Designed marketing strategies to promote the event both before and report on the success of the events afterwards

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Suite 4 Social Marketing Intern
      • May 2015 - Jul 2015

      ● Developed and managed social media for 10-20 small businesses in McMinnville, Oregon and surrounding areas. ● Wrote blog copy for small and medium sized businesses communicating directly with them to understand their goals and then achieving said goals ● Helped create marketing strategy for Suite 4 Social to obtain more clients using both physical and online marketing tools ● Developed and managed social media for 10-20 small businesses in McMinnville, Oregon and surrounding areas. ● Wrote blog copy for small and medium sized businesses communicating directly with them to understand their goals and then achieving said goals ● Helped create marketing strategy for Suite 4 Social to obtain more clients using both physical and online marketing tools

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • May 2014 - Aug 2014

      ● Earned multiple top seller awards for my department as well as the entire Washington Square Nordstrom store. ● Created close relationships and satisfied customers which resulted in consistently high commissions. ● Styled and created looks for each customer’s unique wants and needs. ● Earned multiple top seller awards for my department as well as the entire Washington Square Nordstrom store. ● Created close relationships and satisfied customers which resulted in consistently high commissions. ● Styled and created looks for each customer’s unique wants and needs.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Recreation Leader- New Kids on the Block
      • Sep 2013 - Jun 2014

      After school program run and facilitated by the City of McMinnville through the public school system. Responsibilities include helping children with their homework, leading recreation activities (crafts, sports, games), supervising the playground and snack time, and helping children make good behavior choices. After school program run and facilitated by the City of McMinnville through the public school system. Responsibilities include helping children with their homework, leading recreation activities (crafts, sports, games), supervising the playground and snack time, and helping children make good behavior choices.

Education

  • University of Oregon - Charles H. Lundquist College of Business
    Executive MBA
    2022 - 2024
  • Linfield College
    Bachelor's degree, Marketing/Marketing Management, General
    2013 - 2016
  • University of Nottingham
    Communication and Media Studies
    2014 - 2015

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