Cassie Canterbury
Director of Marketing and Business Development at Joe Holland Chevrolet and Imports- Claim this Profile
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Bio
Experience
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Joe Holland Chevrolet and Imports
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Director of Marketing and Business Development
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Aug 2019 - Present
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Dodrill Comfort & Energy Solutions
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United States
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Individual and Family Services
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1 - 100 Employee
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Marketing and Client Services Director
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Jul 2016 - Aug 2019
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Assistant Director of Operations
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Sep 2015 - Jul 2016
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Director of Marketing
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May 2015 - Jul 2016
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Cabela's
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United States
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Retail
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1 - 100 Employee
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Marketing Manager
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Oct 2014 - May 2015
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GoodCents
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United States
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Restaurants
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1 - 100 Employee
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Trade Ally Coordinator
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Mar 2014 - Jul 2014
Duties include: recruiting, educating and training trade allies through facilitating constant communication via email and direct mail marketing campaigns, meetings and formal presentations. The coordinator is required to be knowledgeable in energy efficiency saving opportunities and codes associated with energy efficient improvements, upgrade and new construction requirements of commercial and residential dwellings. The position requires excellent marketing, communication, grammar, writing and presentation skills and proficiencies in Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Publisher, Salesforce and Constant Contact.
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Marketing Manager
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Nov 2012 - Mar 2014
Duties include: implementing, directing and managing every aspect of marketing, advertising and public relations; creating, implementing, executing and analyzing e-mail, print, direct mail, television, internet, social media and internet marketing and advertising; creating various forms of marketing communications including: brochures, press releases, advertisements, email marketing templates and public service announcements; interacting daily with customers and consumers; analyzing ROI, ADL and ACL; coordinating leads and salesmen; budgeting, media purchasing and planning; participating in, planning and executing various events such as trade shows, open houses, lunch and learns, and association events; creating, implementing, executing, and analyzing customer satisfaction processes and procedures; various internet and website maintenance; developing and analyzing products, services, opportunities, marketing environment and competitors; analyzing sales, and reporting results; creating and implementing general process and procedures. The position requires proficiencies in: Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Publisher, Business Management Data and scheduling systems and Adobe Creative Suite.
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CTL Engineering, Inc.
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United States
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Civil Engineering
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100 - 200 Employee
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Business Development Manager
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Feb 2011 - Nov 2012
Duties include: implementing, directing and managing campaigns for the Charleston, WV location; creation of various forms of marketing communications and correspondences including press releases, brochures, advertisements, email templates, and public service announcements; facilitating constant communication with clients and potential clients. Additional responsibilities include creating and implementing customer retention programs; researching bid status; i.e. federal and state business and marketing potential clients; proposals, expression of interests, statement of qualifications and presentations. Further responsibilities include researching and replying to all RFPs, EOIs, and RFQs for Geotechnical, Environmental, Civil, and Construction Services Engineering. The position required proficiencies in: Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Publisher, and Business Management Data Systems; Microsoft Dynamics CRM System synced to Outlook, Paint.net, and PDFSAM.
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Director of Marketing and Front Office Supervisor
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Dec 2007 - Aug 2010
Duties included: implementing, directing and managing campaigns geared toward niche and/or target markets; successfully creating and utilizing various forms of marketing communications and correspondences ultimately returning sales and sales leads. Effectively tracking and researching ROI of various campaigns through call to action requests and revenue reports; successfully managing several budgets simultaneously while obtaining co-op funds from dual manufacturers. Extensive experience in conducting market research while utilizing various programs. Ability to create, interpret and comprehend various documents and financial reports. Through experience demonstrated proven abilities to multi-task while inhabiting dual management positions; effectively managed eight front office positions and marketing departments for 10 locations with various departments and product offerings; extensive experience in name and product development and branding during buy-outs and mergers; website creation and upkeep. Extensive experience in preparation and execution of various events; tradeshows, customer events, open-houses, lunch and learns and business after-hours. Additionally, extensive experience in AP, AR and payroll. Ability to conquer any office application or duty required. Further, position required proficiency in Microsoft Office Programs such as: Word, Excel, Outlook, PowerPoint, and Publisher. Additional proficiencies include: Tipnet Polk Data, Seibel Oracle System, Karmak Business System, Onvia system, Photoshop and Customer Connect.
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Education
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West Virginia University
Master of Science (M.S.), Integrated Marketing Communications -
West Virginia State University
Bachelor of Science, Communications; an emphasis in Marketing