Cassidy Waters

Professional Organizer at Life in Jeneral
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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5.0

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Felix Posos

Cassidy is a real go-getter. I worked with her in a New Business capacity at Amusement Park. I would see her get random assignments from the team to research target audience, the competition and what was working in that space. Cassidy worked faster than anyone I’ve seen, jumped in to all these assignments, figured out how to tackle them on her own and complete the jobs sooner than we expected. She is professional, well-spoken, and a delightful person to work with. A real asset to any marketing team.

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Experience

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Professional Organizer
      • Aug 2019 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Strategist 
      • Jan 2019 - Jul 2019

      - Apple US strategy team- Work closely with Director, Associate Director, and Supervisor to implement strategic, high-impact campaigns across traditional media channels (TV, OOH, Print and Radio)- Collaborate with cross-functional agency teams including account, creative, traffic, and finance to ensure flawless execution of plans- Responsible for helping to train and manage workload of the Assistant Strategist and Strategist- Manage various weekly external reporting documents, internal workflows and daily client relations

    • Strategist 
      • Jul 2017 - Dec 2018

      - Apple US strategy team- Assist in the flow of client media-related issues based on changes in direction, goals and budgets- Help in maintaining budget control, ensuring proper execution of media plans and monitoring buys/schedules- Assist and deliver POVs on key client issues and opportunities- Compiled quarterly TV reports and worked cross-functionally to troubleshoot any discrepancies- Responsible for helping to train and manage workload of an Assistant Media Strategist- Managed several local campaign activations for Apple Pay by communicating daily client updates and ensuring communication across various teams

    • Assistant Strategist 
      • Apr 2016 - Jun 2017

      - Apple US strategy team- Worked with the Media Strategist on maintenance of traditional media plans- Assisted in maintaining communication with buying teams to ensure timely completion of deliverables and flawless execution of campaigns- Worked closely with the TV buying team and traffic team on a daily basis to ensure flawless execution of TV campaigns- Utilized research tools for research and planning- Assisted in maintaining budget updates and delivering updates to clients- Daily admin responsibilities including managing vendor relationships and room reservations- Direct client exposure including presenting POVs in person and over email

    • United States
    • Entertainment
    • Account Coordinator
      • Dec 2015 - Mar 2016

      -Managed agency marketing efforts including strategic outreach and communication with potential clients-Participated in all RFP/Pitch teams-Assisted in the creation and organization of the agency holiday gift campaign-Tracked and analyzed the agency’s social media and email metrics-Account wins: Nekter and Honda/Acura Financial Services

    • Intern
      • May 2015 - Dec 2015

      -Researched potential new clients to pitch, and assisted in communicating with new clients-Created agendas, timelines and conference reports for both internal and client meetings-Performed administrative tasks and services to executives across multiple departments-Managed the new business spreadsheet for agency organization

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2014 - May 2014

      Allied is a full-service integrated marketing agency specializing in delivering targeted programs on a local, regional or national basis focused on the entertainment industry and consumer brands. -Awarded First Place in Screen Gems nationwide intern contest for spearheading and developing events for “About Last Night”-Organized and managed promotional events at local establishments using discount incentives and social media outlets -Created original posters and flyers for distribution-Contributed promotional ideas to reach target audiences for filmsPresented and analyzed advanced movie screenings for demographic data/feedback

    • Intern
      • May 2013 - Jul 2013

      -Assisted in the management and execution of art shows -Created and analyzed social media content for maximum exposure-Provided daily administrative support to CEO and associates-Maintained and updated showroom-Directed incoming calls and greeted guests -Assisted in the management and execution of art shows -Created and analyzed social media content for maximum exposure-Provided daily administrative support to CEO and associates-Maintained and updated showroom-Directed incoming calls and greeted guests

Education

  • University of Colorado Boulder
    Advertising, Fine and Studio Arts
    2011 - 2015
  • CAPA London
    University Class and Internship
    2013 - 2013
  • Santa Margarita Catholic High School
    High School Diploma
    2007 - 2011

Community

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