Experience

Go West IT

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2021 - Present

  • Design, execute, and manage digital marketing strategies• Optimize website content and layout for ideal SEO and SEM• Management of HubSpot, including list segmentation, email campaigns, and landing page creation• Running of paid ads and paid social campaigns • Content development and asset optimization for use in multiple layers of sales and marketing funnel• Creation of lead flow programs within HubSpot for specific audiences and vertical target markets• Utilize analytics from HubSpot and Google to update and create new marketing opportunities• Monthly reporting of key marketing KPI’s to leadership team• Cooperate with sponsorship program managers to ensure brand visibility and opportunities are optimal.



Manufacturing Marketing Group

• United States
• Food and Beverage Manufacturing

• Digital Marketing Manager

  • Oct 2017 - Present

  -Crafts and schedules daily social posts that are directed to a target audience-Maintains, formats, edits, and posts a successful blog with weekly articles-Collaborates with freelance writers for guest articles on company blog-Capability to write, format, edit, and schedule emails through MAP-Proficient in Hubspot and Sharpspring with experience in Marketo and Eloqua -Designed a monthly newsletter with tailored content for a subscriber lists-Created and developed contact lists segmented based on profile and activity-Analyzed and reported on monthly web traffic and email interactions-Generates email nurture programs based on customer’s interactions and information -Set up and managed webinars including invitations, platform set up, live broadcasts, post webinar follow-ups, and measurement of results



Robin Chocolates

• Food & Beverages
• 1 - 100 Employee

• Assistant Pastry Chef

  • Mar 2015 - Jun 2018

  - Produced daily pastries -Tracked and managed inventory to ensure demand was always met-Designed daily pastry case set-ups with variety and visual appearance -Maintained store cleanliness and order on a daily basis through proper food handling procedures -Created and established personal recipes and techniques to be sold within a food service business -Communicated with employees and interns to ensure quality work is being done -Supervised food service regulations within a team to ensure safety and sanitation