Cassidy Herriott Koch

Director of Entertainment and Community Engagement at Vermont Lake Monsters
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Contact Information
us****@****om
(386) 825-5501
Location
Seminole, Florida, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director of Entertainment and Community Engagement
      • Nov 2022 - Present

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Promotions Assistant/On-Field Emcee
      • May 2022 - Aug 2022

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Production Manager/Entertainment Director
      • Mar 2021 - Apr 2022

      Multifaceted role responsible for production, direction, choreography and management of all staff rehearsals and performances for a professional show including individual acts and overall production; including writing Run-of-Shows and scripts Recruited, hired, trained and managed all full-time staff of performers, interns and technical staff for day to day operation Coordinated with the costume designer on creation and repairs for show wardrobe Managed and collaborated with technical staff on all aspects of production, lighting and music, scenery and props Responsible for daily care/management of 25 horses including nutrition, veterinary and farrier care, physical and mental well-being, training and overall welfare Point person for all media/PR; including social media platforms, website and spokesperson Community relations liaison focused on cross-promotions with strategic partners Performed as feature entertainer in the show and lead training demos/backstage tours; while maintaining customer service, quality assurance and continuity MAJOR ACCOMPLISHMENTS Spearheaded efforts in challenging post COVID times to regain footing and attendance numbers Majorly enhanced digital media including social media and website that resulted in record breaking attendance and revenue Directed and produced all new Holiday Show that yielded the largest winter revenue in the company’s 20 year history, including numerous sold out shows Show less

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Business Operations Specialist
      • Dec 2019 - Apr 2020

      Boots on the ground at events and marketing functions for set up and implantation of events. Collaborated with League Game Producer on the Run of Show and Script for PA and in game host. Created gameday sheets for staff and responsible for game day execution. Sought out, contracted and managed entertainment vendors for events and pre-game festivities. Responsible for contracts, payment and managed event and gameday execution. Field Producer during home games responsible for game presentation staff and in-game host. Accountable for execution of game presentation elements on field. Coordinated with PR for player interviews during the games. Traveled to XFL Training Camp in Houston to collaborate with other teams and league executives. Participated in full rehearsals of games while executing game presentation. Additional travel to away games with the team to note and observe game presentation to generate creative ideas. Networked with team and league colleagues. Show less

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Community Relations Manager
      • Sep 2018 - Nov 2019

      Responsible for Flying Squirrels Youth Baseball Camps to include planning, registration, player recruitment and camp implementation (over 200 campers). Additionally, partner with Chevy Youth Baseball to host 2 days of camp free of charge for local youth.Reading program (“Go Nuts for Reading”) and art program coordination with local elementary middle and high schools. Between both programs, reaching over 100 schools and had over 12,000 participants.Implement MiLB, initiatives into our community/fan engagement programming (CommUNITY, Derrick Hall Pro-State Foundation, Sun Safety, etc.). Organize all community appearances/volunteering with players and staff to include program development for local schools’ Career Days and speaking with students regarding the sports industry. Oversee in-kind donation requests from local non-profits and charitable organizations (i.e.: tickets, autograph memorabilia, swag). On-field/in-game emcee hosting first pitches, fan interaction and sponsor pitches keeping fans engaged. Show less

    • Community Relations Intern
      • Jan 2018 - Sep 2018

      Attended community appearances with mascots, players and staff. Responsible for assisting the coordination and facilitation our reading and art programs in local schools. Participated in school communications and visits, as well as helping with the game day presentations. Assisted with the facilitation of baseball camps during the season (kids camps, special needs camps and Chevy Youth Baseball). Fulfilled in-kind donation requests from local non-profits and charitable organizations (i.e.: tickets, autograph memorabilia, swag). Game day coordination of ceremonial first pitches and announced on-field promotions. Escorted VIP’s during appearances (Fred McGriff, Will Clark, Oguchi Onyewu). Sold community night sponsorships and plans – recognized as a top seller of sponsorships; maintained relationships for repeat business in 2019. Show less

    • Performer/Media Relations
      • May 2017 - Nov 2017

      -Announced and performed in shows presenting horses and performing aerial Lyra -Ran social media platforms to promote our show/travel route (Facebook and Instagram) -Created promotional materials and content for booking (i.e. promo reels) -Set up show in entirety (aerial rigging, tent, lights and sound, props) -Announced and performed in shows presenting horses and performing aerial Lyra -Ran social media platforms to promote our show/travel route (Facebook and Instagram) -Created promotional materials and content for booking (i.e. promo reels) -Set up show in entirety (aerial rigging, tent, lights and sound, props)

    • Magician's Assistant (Seasonal)
      • 2011 - Jul 2017

      Assisted with box office duties Sold merchandise/concessions Appeared in shows as assistant Assisted with box office duties Sold merchandise/concessions Appeared in shows as assistant

    • United States
    • Higher Education
    • 700 & Above Employee
    • Lead Resident Assistant
      • Aug 2016 - May 2017

      Participate in extensive training (i.e. QPR, Safe Zone Ally) Facilitate meetings with residents (i.e. roommate conflicts homesick, campus resources) Respond to emergency calls Work on a team of 14 Host 6 educational and social programs for residents per semester Operate Google Calendar for staff scheduling Help run weekly staff meetings Create monthly educational bulletin boards for resident Support residents in sports/clubs Participate in extensive training (i.e. QPR, Safe Zone Ally) Facilitate meetings with residents (i.e. roommate conflicts homesick, campus resources) Respond to emergency calls Work on a team of 14 Host 6 educational and social programs for residents per semester Operate Google Calendar for staff scheduling Help run weekly staff meetings Create monthly educational bulletin boards for resident Support residents in sports/clubs

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Community Relations/Public Relations Intern
      • May 2016 - Aug 2016

      -Corresponded with customers via fan mail, birthdays messages, and VIPs unable to travel -Researched and planned community events regarding various Condition Awareness Programs -Hosted "Inspiration Line" interviews with guests that have a connection to “Winter the Dolphin” for the Aquarium web series -Created and facilitated VIP experiences; children with disabilities that related to “Winter the Dolphin” (tickets, tour, meet and greet with dolphin) -Collaborated with non-profit partners -Set-up media pen for Sea Turtle releases -Handpicked and placed the "Gallery of Hope" artwork and letter for the unveiling Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Assistant
      • Aug 2014 - May 2016

      Participate in extensive training (i.e. QPR, Safe Zone Ally) Facilitate meetings with residents (i.e. wellness check, roommate conflicts homesick, campus resources) Respond to emergency calls Work on a team of 7 Host multiple educational and social programs for residents per semester Support residents in sports/clubs Participate in extensive training (i.e. QPR, Safe Zone Ally) Facilitate meetings with residents (i.e. wellness check, roommate conflicts homesick, campus resources) Respond to emergency calls Work on a team of 7 Host multiple educational and social programs for residents per semester Support residents in sports/clubs

    • Performer
      • Feb 2013 - Jun 2013

      Groom show horses Attend rehearsals for show Ride horses in show Assist with horse practice Work in bar when needed Groom show horses Attend rehearsals for show Ride horses in show Assist with horse practice Work in bar when needed

    • Model
      • Jul 2012 - Mar 2013

      Runway, catalog, product rep Runway, catalog, product rep

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Performer
      • May 2011 - Sep 2012

      Aerial performer Children's show Emcee Magicians assistant Prop assistance Generally useful Aerial performer Children's show Emcee Magicians assistant Prop assistance Generally useful

    • Performer
      • Nov 2009 - Apr 2010

      -Served as the youngest media spokesperson on the tour including print and broadcast media (radio/tv) -Performed as aerialist and animal presenter -Attended high school classes while on tour with other circus youth -Served as the youngest media spokesperson on the tour including print and broadcast media (radio/tv) -Performed as aerialist and animal presenter -Attended high school classes while on tour with other circus youth

    • Supervisor
      • May 2007 - Oct 2009

      -Supervised store operations and staff -Responsible for POS operations and cash control -Purchased clothing from customers to resell in store -Supervised store operations and staff -Responsible for POS operations and cash control -Purchased clothing from customers to resell in store

Education

  • University of West Florida
    Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
    2013 - 2017
  • University of West Florida
    Associate of Arts (AA)
    2013 - 2015
  • Seminole High School
    2010 - 2011
  • American School
    Homeschool
    2009 - 2010
  • West Orange High School
    2007 - 2009

Community

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