Experience

Center for Microbiome Innovation at UC San Diego
• Communications & Technology Developer

  • Aug 2021 - Present


Self-Employed

• Real Estate
• 1 - 100 Employee

• Freelance Writer & Content Development Specialist

  • Dec 2017 - Present

  Provide a range of content development and editing services, including strategizing the creation of new initiatives, as well as writing for existing campaigns and bodies of work. Ability to deliver content that fits a wide array of tones, voices, and settings, from formal corporate websites and business to business marketing campaigns to relaxed blogs and irreverent humor pieces. Assist clients with technical implementation and ongoing management of blogs, websites, and social media platforms, creating both time and overall cost savings. Show less



Avid Advertising Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Technology Officer

  • Nov 2009 - Dec 2017

  Planned and implemented the company's entire technology platform, including the development of an in-house lead management system and integration with several third-party tools and services including TransUnion, AWS, Twilio, and MailChimp. Developed and optimized landing page content and email marketing assets for a wide array of industries including medical supply sales, investing and financial news, consumer finance, mass tort litigation, personal injury litigation, and business to business marketing. Worked closely with clients to ensure marketing content aligned directly with clients' desired consumer demographics. Managed large consumer databases and crafted customized content for specific market segments and populations. Show less



Zing Media Solutions

• Senior Software Developer

  • Jan 2009 - Sep 2009

  Architected and developed a custom lead management system to service lead generation campaigns for clients in a variety of industries including travel, real estate, debt consolidation, and mortgage. Analyzed campaign results on an ongoing basis and optimized the content of outbound marketing messages, increasing profitability across multiple media and several industries. Collaborated with quality control staff to improve in-house campaign management tools. Architected and developed a custom lead management system to service lead generation campaigns for clients in a variety of industries including travel, real estate, debt consolidation, and mortgage. Analyzed campaign results on an ongoing basis and optimized the content of outbound marketing messages, increasing profitability across multiple media and several industries. Collaborated with quality control staff to improve in-house campaign management tools.



Ad Authority

• Advertising Services
• 1 - 100 Employee

• Chief Technology Officer

  • Apr 2007 - Sep 2008

  Oversaw all technical operations including software development, database management, and system administration, in addition to continuing previous duties related to production and sales. Built and maintained an in-house platform for managing and tracking telemarketing campaigns, and integrated with existing lead management platform. Completed all technical due diligence and many non-technical due diligence assignments for multiple potential acquisitions, and developed a comprehensive technology plan for integration of Ad Authority's technology platform with partner companies upon merger in Spring of 2008. Successfully developed several API integrations with vendors such as Transunion, Experian/QAS, Telematch, and WELCorp to automate append and contact services related to the lead lifecycle. Show less

• Director of Sales Technology

  • Oct 2005 - Apr 2007

  Participated in maintenance and continued development of in-house lead management system, as well as web properties, both corporate and consumer-facing. Consolidated several years worth of vintage data from several disparate formats into a unified format. Worked with the sales team to improve processes from contact to contract to production and implemented several systems to improve the efficiency and workflow between sales and production. Took over management of profitability and revenue metrics for leads sales and in concert with the production team, raised profitability by 70% within 45 days. Show less



NETPACQ Systems, Inc

• United States
• Technology, Information and Internet

• IT Manager

  • Oct 2002 - Oct 2005

  Responsible for the planning and development of dynamic websites and web applications, system administration, and general network maintenance. Applications were PHP and ColdFusion based, using MySQL databases. Database creation, maintenance, and administration, as well as data analysis and manipulation. Code planning, creation, and maintenance. System administration tasks, including managing web servers, database servers, and mail servers. Management of network components including switches and routers. Show less



EDGCorp

• India
• Consumer Services

• ColdFusion Developer

  • Oct 1999 - May 2001

  Responsible for development of dynamic websites and related database work. ColdFusion programming with Informix and MS SQL databases. Database creation and maintenance. Code creation and support. Some technical and user documentation. Assisted with management of web and database servers. Responsible for development of dynamic websites and related database work. ColdFusion programming with Informix and MS SQL databases. Database creation and maintenance. Code creation and support. Some technical and user documentation. Assisted with management of web and database servers.