Experience

Cooper Hurley Injury Lawyers

• United States
• Law Practice
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2017 - Present

  • Develops annual marketing plan, determines budget allocation and presents to company leadership • Increased B2B and client referrals by 40% through segmentation strategies • Established and manages marketing department of 5 core employees • Developed key performance indicators to assess growth gaps and forecasting models • Conducted in-person focus group, database research, and client surveys to produce unified branding strategy • Oversees all website changes that include design, technical markup, and user experience/functionality • Produces quarterly content strengthening plan that both bolsters and cleans up content to strengthen SEO efforts • Maintains Google Screened and Google Business Profiles for 8 locations • Increased website conversion, duration, and channel attribution • Represents company by leading monthly mastermind and speaking at national conferences • Assists in initial sales language, follow up campaigns and assessing unsuccessful leads • Created and branded “Cooper Hurley Injury Lawyers Cares”, the community relations arm of the company



The Lewis Marketing Group

• Owner

  • Aug 2013 - Present

  The Lewis Marketing Group is a full service brand management firm that tailors your marketing needs to your company! Our process creates and assists our clients in identifying primary and secondary target markets, nonprofit fundraising/exposure, community organizing, event planning, business planning, graphic and website design, b2b sales, and relationship management. We work with all professions- realtors, financial planners, academy/day care owners and you! We look forward to expanding your business!



Northwestern Mutual

• United States
• Financial Services
• 700 & Above Employee

• Director of Marketing and Client Services

  • Jun 2011 - Jan 2014

  • Produced annual business plans for Wealth Management Advisor • Created 2 component marketing campaigns that focused on (1) obtaining new clients and (2) retaining past clients • Coordinated all client communication • Effectively followed through with all case processing • Planned educational speaking engagements for community members and clients • Arranged holiday and quarterly client appreciation events • Organized “up sale” and “cross sale” campaigns that led to the best 3 months in the advisor’s 7 year tenure • Encouraged client referral programs • Successfully obtained new clients through contacting client referrals • Maintained all social media updates • Operated all marketing within company compliance restrictions • Established uniformed client presentation material • Basic knowledge of Search Engine Optimization (SEO) gained



Elizabeth City State University

• United States
• Higher Education
• 400 - 500 Employee

• Director of Sustainability

  • Jan 2012 - Sep 2013

  • Created and led Office of Sustainability • Decreased utility spending by 12% in first year • Taught over 600 students in all schools “The Basics of Sustainability” • Received approximately $38,000 in project, grant and student funding • Established national network of over 75 sustainable leaders • Elected onto Board of Directors Advisory Team for AASHE • Marketed all achievements and events to university and outside community • Branded sustainability internally to 3,000 and 200 employees • Chaired sustainability steering committee of 12 departments • Organized and led over 80 volunteers • Encouraged and implemented behavioral change for sustainable lifestyle • Relayed all efforts to upper management, students, faculty, and staff • Consistently searched and found new ways to reduce environmental impact • Maintained water and energy usage data • Implemented sustainability plan into master plan • Facilitated sustainability training to university employees and students • Presented university accomplishments at regional and national conferences • Assisted with facilitation of Environmental Performance Contract



Elizabeth City State University

• United States
• Higher Education
• 400 - 500 Employee

• Vice President of External Engagement

  • Jul 2009 - Jul 2011

   Worked as university recruiter and representative  Built & maintained relationships with corporate donors  Presided and advocated for all commuter students to administration  Founded Community Relations, committee of 65 people  Organized at least 3 community service events per month  Solely marketed university to over 50 businesses for sponsorship • Organized the first SGA scholarship program • Retained relationship with Alumni • Reevaluated university policy and student handbook



Nationwide

• Insurance
• 700 & Above Employee

• Sales Intern

  • May 2010 - Aug 2010

  • Completed projects with intern team • Participated and attended conference with company’s top agents • Provided Awards and Recognition team with universal process • Built book of 20 efficient, multi purposed templates • Created sales rotational program for future interns • Provided monthly status reports to senior leadership team • Developed marketing strategy for college recruitment • Completed projects with intern team • Participated and attended conference with company’s top agents • Provided Awards and Recognition team with universal process • Built book of 20 efficient, multi purposed templates • Created sales rotational program for future interns • Provided monthly status reports to senior leadership team • Developed marketing strategy for college recruitment