Cassidy Blair

DIY Specialist at The Farmer's Dog
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Contact Information
us****@****om
(386) 825-5501
Location
Nashville Metropolitan Area
Languages
  • English -

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Experience

    • United States
    • Manufacturing
    • 300 - 400 Employee
    • DIY Specialist
      • Mar 2022 - Present

    • Senior Customer Experience Associate
      • Jan 2022 - Mar 2022

    • Customer Experience Associate
      • Sep 2019 - Jan 2022

      Serve as the primary point of contact for customers and managing correspondence via phone, email, and short message service (sms). Utilize customer feedback to improve systems and assist in developing The Farmer’s Dog Customer Journey.Respond to customer inquiries and solve issues in a timely fashion.Analyze campaign performance and work with management to create future improvements to the product and efficiency.Continually build knowledge of pet health and nutrition and provide support on dog health, care, and wellness.Operate customer relationship management technology to manage relationships and interactions with customers and potential customers. Show less

    • United Kingdom
    • E-Learning Providers
    • 100 - 200 Employee
    • Events Assistant
      • Feb 2019 - Jul 2019

      Facilitated trade show presence for LTG brands (Rustici Software, Affirmity, PeopleFluent Learning, gomo Learning, Instilled, and LEO Learning), guaranteeing that booth demands were met and promotional items and collateral were ordered and delivered on time for multiple trade shows and industry events across the country. Worked with brand managers to coordinate messaging and presentation topics for webinars with audiences of 100 or more attendees. Created budgets for trade shows and client-hosted events, ensuring that sponsorship and booth costs, travel and lodging accommodations, and promotional collateral stayed within the amount allocated for each event. Coordinated client-based events for brands in Nashville and Toronto. This included booking flights and accommodations, selecting event venues, and making sure brands had required materials for workshops and presentations. Assisted with LTG's presence at the Association for Talent Development’s International Conference and Exposition (the biggest event in the Learning & Development Industry), where six of LTG's brands were in attendance. Co-managed ordering booth supplies and promotional materials for all brands, on-site booth setup, and booking flights and accommodations for LTG employees. Show less

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Marketing Coordinator
      • Sep 2018 - Feb 2019

      Helped coordinate webinars showcasing product updates and feature releases to clients and prospects. This included creating webinars in GoToWebinar, facilitating rehearsals with presenters, and overseeing the execution of the presentation.Authored speaking and presentation proposals for Watershed employees for various industry events.Wrote, proofread, and submitted award nominations for both Watershed and its employees for achieving outstanding accomplishments.Helped with marketing efforts related to Learning Technologies Group's acquisition of Watershed, including writing communications announcing the acquisition to the public.Assisted with Watershed's client-based event, Watershed Insights Summit. Fifty clients, prospects, and partners attended the two-day event in Nashville, where they had the opportunity to hear how clients use Watershed and attend workshops. Ordered badges and lanyards, created an attendee catalog, and helped ensure that all materials and supplies were prepared for client workshops. Show less

    • Marketing Intern
      • May 2018 - Sep 2018

      Wrote and updated website copy, including working with the editorial director and contributing ideas for content, graphics, and overall messaging. Published work included creating multiple updated versions of professional bios for all employees (including shorter version for the company’s website) and writing product blogs that promoted feature releases and product updates.Distilled and transformed client webinars into easy-to-understand case studies and resources that highlighted how clients—such as PwC, Caterpillar, and Verizon—have used Watershed to transform their workforce.Managed Watershed’s Company & Culture blog, which promoted their exemplary culture and employer brand.Created and implemented a social media plan for the company's Instagram account, which dictated what would be posted, frequency of posts. and engagement with followers. Proofread and edited copy for the website, press releases, print materials, and social media.Created custom images in Canva to complement blog posts.Hired from internship to full-time position within three months. Show less

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Customer Associate
      • Aug 2017 - Jun 2018

      Assessed and fulfilled customers' expectations and needs to help ensure a great retail experience. Maintained store presentation and merchandising standards. Implemented company guidelines to achieve the store’s revenue goals. Assessed and fulfilled customers' expectations and needs to help ensure a great retail experience. Maintained store presentation and merchandising standards. Implemented company guidelines to achieve the store’s revenue goals.

  • Big Wheel Digital Media
    • Broken Arrow, OK
    • Production & Marketing Intern
      • Mar 2017 - May 2017

      Managed company and clients' social media accounts in order to increase brand awareness and recognition. Served as production assistant for a home improvement show, overseeing sound production and assisting with on-set tasks. Utilized sales skills to maintain and recruit clients and increase revenue. Managed company and clients' social media accounts in order to increase brand awareness and recognition. Served as production assistant for a home improvement show, overseeing sound production and assisting with on-set tasks. Utilized sales skills to maintain and recruit clients and increase revenue.

    • Social Media Coordinator
      • Sep 2016 - Oct 2016

      Oversaw posting of festival activities on all social media platforms. Used knowledge of social media and engagement to generate public interest. Captured photos and video of the event for future promotion and to secure government funding. Oversaw posting of festival activities on all social media platforms. Used knowledge of social media and engagement to generate public interest. Captured photos and video of the event for future promotion and to secure government funding.

    • Production Assistant
      • Jun 2016 - Jun 2016

      Handled daily ticket sales for 10,000 attendees. Assisted with payment of artists. Tracked daily revenue. Handled daily ticket sales for 10,000 attendees. Assisted with payment of artists. Tracked daily revenue.

    • Marketing Intern
      • May 2014 - Jul 2014

      Handled sponsorship requests Wrote radio scripts for advertisements Planned promotional events. Handled sponsorship requests Wrote radio scripts for advertisements Planned promotional events.

Education

  • Oklahoma State University
    Bachelor’s Degree, Marketing
    2012 - 2016

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