Chief Marketing Officer

• Aug 2021 - Present

Estratégia de Marketing: desenvolvimento e liderança da estratégia de marketing da empresa, alinhada com os objetivos gerais de negócios. Identificação das oportunidades de mercado e tendências. Gestão Orçamentária: gerenciamento do orçamento de marketing. Marca: supervisão e desenvolvimento da gestão da marca da empresa, garantindo consistência e coerência em todas as comunicações. Geração de Demandas e Leads: estratégias para geração de demanda e leads de qualidade, utilizando táticas como publicidade, marketing de conteúdo, SEO, mídia social e eventos. Análise de Dados e Métricas: análises de dados para avaliação do desempenho das campanhas de marketing.Gestão de projetos e contratos: acompanhamento da execução dos projetos junto aos clientes. Show less

Co-Founder

• Jan 2021 - Present

Head de Markering

• Mar 2021 - Present

Coordenadora de Marketing

• Mar 2019 - Present

Estratégia comercial. Análise de concorrência. Relacionamento com leads. Gestão do processo de inbound e marketing digital. Organização de feiras e eventos. Estruturação de produtos digitais. Coordenação de Endomarketing. Geração de conteúdo publicitário. Planejamento de campanhas. Acompanhamento de KPIs. Gestão de orçamento. Planejamento estratégico. Endomarketing. Estratégia comercial. Análise de concorrência. Relacionamento com leads. Gestão do processo de inbound e marketing digital. Organização de feiras e eventos. Estruturação de produtos digitais. Coordenação de Endomarketing. Geração de conteúdo publicitário. Planejamento de campanhas. Acompanhamento de KPIs. Gestão de orçamento. Planejamento estratégico. Endomarketing.

Marketing Coordinator

• Dec 2015 - Jun 2017

Coordination of internal communication. Management of strategic communication planning. Relationship with agency. Planning of institutional campaigns. Management and production of content for communication channels. Coordination of corporate events. Organization and production of gifts. Monitoring of KPIs. Budget management. Coordination of internal communication. Management of strategic communication planning. Relationship with agency. Planning of institutional campaigns. Management and production of content for communication channels. Coordination of corporate events. Organization and production of gifts. Monitoring of KPIs. Budget management.

Professor

• Jun 2013 - Sep 2016

Professor of the disciplines of Organizational Marketing, Organizational Communication for technical course in Administration and different undergraduate courses Professor of the disciplines of Organizational Marketing, Organizational Communication for technical course in Administration and different undergraduate courses

Marketing Coordinator

• Oct 2013 - Nov 2015

Marketing supervision. Interface with the press relations and conduction of actions of public relations, conduction and management of events. Market research and consumption. CRM analysis. Development and promotion of products. Elaboration of commercial proposals. Monitoring by analytcs. Planning of institutional campaigns. Organization and production of gifts. Monitoring of KPIs. Budget management. Marketing supervision. Interface with the press relations and conduction of actions of public relations, conduction and management of events. Market research and consumption. CRM analysis. Development and promotion of products. Elaboration of commercial proposals. Monitoring by analytcs. Planning of institutional campaigns. Organization and production of gifts. Monitoring of KPIs. Budget management.

Account manager

• May 2013 - Oct 2013

Account management. Action planning. Product release. Market research. Marketing campaign. Content production. Management of Social Responsibility actions. Organization of corporate events. Account management. Action planning. Product release. Market research. Marketing campaign. Content production. Management of Social Responsibility actions. Organization of corporate events.

Account

• Jul 2011 - May 2013

Account management. Action planning. Product release. Market research. Marketing campaign. Content production. Management of Social Responsibility actions. Organization of corporate events. Account management. Action planning. Product release. Market research. Marketing campaign. Content production. Management of Social Responsibility actions. Organization of corporate events.

Marketing Analyst

• May 2010 - Jun 2011

Management and planning of marketing campaigns. Management of Internal Communication Channels. Production of information content and layout. Organization of trade fairs and events. intranet management. Management and planning of marketing campaigns. Management of Internal Communication Channels. Production of information content and layout. Organization of trade fairs and events. intranet management.

Analista de Marketing

• Sep 2009 - May 2010

Management and planning of marketing campaigns. Management of Internal Communication Channels. Production of information content and layout. Organization of trade fairs and events. Relationship with commercial and sales area. Management and planning of marketing campaigns. Management of Internal Communication Channels. Production of information content and layout. Organization of trade fairs and events. Relationship with commercial and sales area.

Jornalista

• Mar 2007 - Sep 2009

Gerenciamento e produção de conteúdo para os canais de comunicação interno. Gerenciamento de projeto de intranet; Cotação de brindes. Implantação de notas. Sensibilização em ações em parceria com Responsabilidade Social, Setor da Qualidade, Associação dos Funcionários. Gerenciamento e produção de conteúdo para os canais de comunicação interno. Gerenciamento de projeto de intranet; Cotação de brindes. Implantação de notas. Sensibilização em ações em parceria com Responsabilidade Social, Setor da Qualidade, Associação dos Funcionários.