Cassi Smeltzer

Social Media & Marketing Consultant at University of Glasgow Adam Smith Business School
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Contact Information
us****@****om
(386) 825-5501
Location
Glasgow, Scotland, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Adobe Flash Professional
    Certiport - A Pearson VUE Business
    May, 2015
    - Oct, 2024
  • Adobe Indesign
    Certiport - A Pearson VUE Business
    May, 2015
    - Oct, 2024
  • Adobe Illustrator
    Certiport - A Pearson VUE Business
    Jan, 2015
    - Oct, 2024
  • Adobe Photoshop CS6
    Certiport - A Pearson VUE Business
    May, 2014
    - Oct, 2024
  • Adobe Premire Pro CS6
    Certiport - A Pearson VUE Business
    Apr, 2014
    - Oct, 2024
  • First Aid / CPR / AED
    American Heart Association | American Stroke Association
    Dec, 2014
    - Oct, 2024
  • Creating Accessible PDFs with Acrobat DC
    Lynda.com
    Nov, 2016
    - Oct, 2024
  • Adwords
    Google AdWords Certified
    Sep, 2015
    - Oct, 2024

Experience

  • University of Glasgow Adam Smith Business School
    • United Kingdom
    • Higher Education
    • 100 - 200 Employee
    • Social Media & Marketing Consultant
      • Jan 2023 - Present

      I was hired to help on a PhD project focusing on Circular Retail where we are creating a rental model for the Prince and Princess of Wales Hospice Charity in partnership ACS - Advanced Clothing Solutions. • Market research on other rental retailers, price points, insurance, and more • Consult on marketing and branding decisions as the brand is being created • Plan social media strategy and create content • Design layout for online store I was hired to help on a PhD project focusing on Circular Retail where we are creating a rental model for the Prince and Princess of Wales Hospice Charity in partnership ACS - Advanced Clothing Solutions. • Market research on other rental retailers, price points, insurance, and more • Consult on marketing and branding decisions as the brand is being created • Plan social media strategy and create content • Design layout for online store

  • CITRS
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Creative Lead & Marketing Consultant
      • Nov 2019 - Jun 2022

      • Oversee management of CITRS brand look & voice • Create & implement digital marketing strategy, create & edit websites, create social media content & manage social accounts, track digital performance • Film, edit, & animate videos for promotion, events, webinars, & trainings • Create all in-house graphic design projects • Oversee management of CITRS brand look & voice • Create & implement digital marketing strategy, create & edit websites, create social media content & manage social accounts, track digital performance • Film, edit, & animate videos for promotion, events, webinars, & trainings • Create all in-house graphic design projects

  • Valley Forge Tourism & Convention Board
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Graphic Designer
      • Dec 2018 - Nov 2019

      • Design materials to promote the VFTCB brands and Montgomery County as a destination • Participate in meetings, brainstorming sessions, and industry events I started part-time as an internship then was kept on full-time after graduating. • Design materials to promote the VFTCB brands and Montgomery County as a destination • Participate in meetings, brainstorming sessions, and industry events I started part-time as an internship then was kept on full-time after graduating.

  • Temple University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Technology Consultant
      • Oct 2016 - May 2019

      • Train new student workers, organize the student work schedule, and create excel spreadsheets detailing poster sales • Assists the university with smooth transition from its old LMS Blackboard to new LMS Canvas. • Manage the Remedy ticketing service in a timely manner and creating weekly reports. • Create instructional videos that explain the different functionalities in LMS Canvas. • Resolve technical issues faced by faculty in adapting to the new system. • Train new student workers, organize the student work schedule, and create excel spreadsheets detailing poster sales • Assists the university with smooth transition from its old LMS Blackboard to new LMS Canvas. • Manage the Remedy ticketing service in a timely manner and creating weekly reports. • Create instructional videos that explain the different functionalities in LMS Canvas. • Resolve technical issues faced by faculty in adapting to the new system.

  • BCCJ - The British Chamber of Commerce in Japan
    • Japan
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing Intern
      • May 2018 - Jul 2018

      I support the BCCJ with a variety of marketing tasks ranging from photography, designing, video editing, creating website content, writing articles, and helping with the weekly newsletter. I support the BCCJ with a variety of marketing tasks ranging from photography, designing, video editing, creating website content, writing articles, and helping with the weekly newsletter.

  • Mercato Metropolitano
    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Communications Intern
      • Mar 2018 - Apr 2018

      I support the staff as needed with Graphic Design, Film, and Photography work as well as handling administrative tasks like answering phone calls and proof reading work. I support the staff as needed with Graphic Design, Film, and Photography work as well as handling administrative tasks like answering phone calls and proof reading work.

  • Ruffalo Noel Levitz
    • United States
    • Higher Education
    • 700 & Above Employee
    • Nonprofit Representative
      • May 2017 - Dec 2017

      Call and survey potential students that may be interested in Temple University Answer questions about the University Reschedule calls Call and survey potential students that may be interested in Temple University Answer questions about the University Reschedule calls

  • Kroll
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Investigations Summer Intern
      • Jul 2017 - Aug 2017

      • Review compromised files for PII and PHI • Create excel spreadsheets detailing any PII and PHI found for each person in each file • Review compromised files for PII and PHI • Create excel spreadsheets detailing any PII and PHI found for each person in each file

  • Drug Plastics and Glass
    • United States
    • Packaging & Containers
    • 1 - 100 Employee
    • Packer Inspector
      • Jul 2015 - Aug 2016

      Seasonal Work – I worked there as college help during Summer, Winter, & Spring breaks Responsibilities – pack & inspect bottles, clean workspace areas, shred papers, relieve workers for breaks, stack boxes, operate machinery Seasonal Work – I worked there as college help during Summer, Winter, & Spring breaks Responsibilities – pack & inspect bottles, clean workspace areas, shred papers, relieve workers for breaks, stack boxes, operate machinery

Education

  • University of Glasgow Adam Smith Business School
    MSc - International Strategic Marketing
    2022 - 2023
  • Temple University
    Bachelor of Arts - BA, Major: Advertising - Art Direction Minor: Tourism & Hospitality Management
    2015 - 2019
  • Lenape Technical School
    High School, Advertising/ Digital Technology
    2013 - 2015

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