Experience

Laine by Bain & Company

• United States
• Marketing Services
• 1 - 100 Employee

• Interim CEO

  • Apr 2023 - Present

  I have recently stepped up from my advisory position to lead the development of Fast FRWD, a new app in development within the Bain Founder's Studio. In my current role, I'm responsible for over product roadmap, customer development, and commercialization - building the permanent team and helping accelerate growth. The product is entering beta shortly, with goals to hit stable release and broader availability this summer. I have recently stepped up from my advisory position to lead the development of Fast FRWD, a new app in development within the Bain Founder's Studio. In my current role, I'm responsible for over product roadmap, customer development, and commercialization - building the permanent team and helping accelerate growth. The product is entering beta shortly, with goals to hit stable release and broader availability this summer.



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Expert Director, Marketing

  • Apr 2021 - Present

  In this role, I am responsible for leading expert case teams as they crack some of our biggest brands' toughest marketing challenges. While I don't specialize in any one specific areas, I have most recently (and most often) worked on opportunities to work directly with marketing leaders and senior leaders to instill big changes within their organizations: building/ improving integrated marketing capability, experimentation & agile ways of working, growth marketing and marketing innovation. In… Show more In this role, I am responsible for leading expert case teams as they crack some of our biggest brands' toughest marketing challenges. While I don't specialize in any one specific areas, I have most recently (and most often) worked on opportunities to work directly with marketing leaders and senior leaders to instill big changes within their organizations: building/ improving integrated marketing capability, experimentation & agile ways of working, growth marketing and marketing innovation. In addition to serving corporate clients, I will also support private equity related projects (e.g., GTM, due diligence, etc.) as needs arise. Show less In this role, I am responsible for leading expert case teams as they crack some of our biggest brands' toughest marketing challenges. While I don't specialize in any one specific areas, I have most recently (and most often) worked on opportunities to work directly with marketing leaders and senior leaders to instill big changes within their organizations: building/ improving integrated marketing capability, experimentation & agile ways of working, growth marketing and marketing innovation. In… Show more In this role, I am responsible for leading expert case teams as they crack some of our biggest brands' toughest marketing challenges. While I don't specialize in any one specific areas, I have most recently (and most often) worked on opportunities to work directly with marketing leaders and senior leaders to instill big changes within their organizations: building/ improving integrated marketing capability, experimentation & agile ways of working, growth marketing and marketing innovation. In addition to serving corporate clients, I will also support private equity related projects (e.g., GTM, due diligence, etc.) as needs arise. Show less



FRWD@Bain

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director, Media

  • Apr 2021 - Present