Cassandra Silveira

Sales Manager at Rodeo Logistics, LLC
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Location
Lipan, Texas, United States, US

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales Manager
      • Jul 2023 - Present

      responsible for overseeing all aspects of Rodeo Logistics’ sales operations, developing and executing comprehensive sales plans, and fostering strong relationships with clients across multiple platforms, including NextGen Rodeo, Open Stalls, and Equine Sports Alliance. responsible for overseeing all aspects of Rodeo Logistics’ sales operations, developing and executing comprehensive sales plans, and fostering strong relationships with clients across multiple platforms, including NextGen Rodeo, Open Stalls, and Equine Sports Alliance.

    • Co-Owner/Manager of Cattle & Performance Horses
      • Jan 2004 - Present

      Built highly profitable business from the ground up, promoting the ranchs equine/beef development and advanced genetics program; market and sell colts/show horses to clients across the United States and internationally to Brazil; monitor industry trends and management practices to maximize profits and increase average selling price on horses/cattle every year; optimized animal performance through genetic selection and technological implementation via AI and ET. Built highly profitable business from the ground up, promoting the ranchs equine/beef development and advanced genetics program; market and sell colts/show horses to clients across the United States and internationally to Brazil; monitor industry trends and management practices to maximize profits and increase average selling price on horses/cattle every year; optimized animal performance through genetic selection and technological implementation via AI and ET.

    • United States
    • Telecommunications
    • 200 - 300 Employee
    • Market Development Manager Fiber
      • Dec 2021 - Jul 2023

      Recruited to oversee the development and expansion of the fiber network into previous untapped areas and regions throughout the state of Texas. Utilize proven sales insight and business development expertise to devise and implement aggressive sales and marketing strategies to build highly profitable sales territory from the ground. Manage entire sales cycle from identifying/qualifying prospective targets, presenting sales proposals, and negotiating/closing contracts. Expand sales pipeline by analyzing project needs, onboarding developers and contractors, and ensure home builds mirror marketing efforts. Track sales forecasts and report ROI metrics to CEO to gain project approvals. ** Credited for organically growing/building pipeline of 48K residential customers and 41 development projects the first year. ** Honored as a Top Selling/Performing Sales Rep of 2022 for bringing fiber into 50K homes with 100 projects in the pipeline. ** Drove process to increase market share by >50%, ensuring on time achievement of all project deliverables. ** Consistently demonstrate superior sales leadership in creating/executing programs that identify and build strong relations with current, new, and prospective clients that deliver significant territory sales growth and achieve greatest ROI. ** Serve as liaison to key stakeholders, city officials, developers, and contractors to ensure on time completion of all projects. ** Interface with internal departments, including marketing, sales, construction, and operations to resolve project issues. ** Write exclusivity agreements, client joint trench agreements and train construction managers how to lay conduit and fiber. Show less

    • Australia
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Texas Territory Manager
      • Oct 2020 - Dec 2021

      Coordinated and directed all territory sales strategies and client development activities to successfully promote and market the firms new high-end equine performance feed & supplement portfolio of products across the state of Texas. Developed aggressive business plan and sales strategies to increase brand awareness from the ground up. Maintained strong relations with current/new clients to manage all product sales/orders and follow up with clients on all promotions/rebates. Assisted distribution partners to coordinate international and domestic freight shipping. Tracked sales to ensure achievement of quarterly targets and client growth goals. ** Doubled territory quota in the first year by expanding product offering across multiple equine disciplines and markets. ** Honored with membership into the Presidents Council for outstanding sales. ** Built strong network of clients spanning multiple markets, including veterinary clinics and retail stores. ** Devised and implemented Central America freight system at the Houston port/DFW distribution warehouses. ** Assisted in creating product rebate program that increased sales by creating product bundles and up selling clients. ** Developed educational modules regarding the firms non-cereal grain and lowest starch feed options brought into the US. ** Created guidelines for upper management on how to develop sales strategies for short/long term success in US markets. ** Attended industry events and tradeshows to promote and display product to potential clients and sponsorships. Show less

    • Germany
    • Veterinary
    • 300 - 400 Employee
    • Senior Territory Sales Representative
      • Nov 2017 - Sep 2020

      Utilized proven sales insight and business development expertise to build strong book of business with sales topping $4M annually; expanded sales pipeline by 118% in the first year; collaborated with marketing team to develop/implement product messaging strategies; honored as #1 Sales Rep in the company for growing product category sales by 132%; consistently hit 100% of sales quota for animal health category; recognized as top tier sales rep across entire product portfolio (18). Utilized proven sales insight and business development expertise to build strong book of business with sales topping $4M annually; expanded sales pipeline by 118% in the first year; collaborated with marketing team to develop/implement product messaging strategies; honored as #1 Sales Rep in the company for growing product category sales by 132%; consistently hit 100% of sales quota for animal health category; recognized as top tier sales rep across entire product portfolio (18).

    • Spain
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Territory Sales Representative
      • Mar 2014 - Oct 2017

      Developed strong relationships with current/new client base to maximize territory profits by working closely with technical service team to drive sales and educate customers on the product portfolio; planned multiple customer sales events and executed seasonal promotional plans that led to consistently achieving 100% of all quarterly sales four years in row; effectively managed/grew priority account sales; served as point person to key distribution account Animal Health International and Texas and Southwestern Cattle Raisers Association. Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • May 2011 - Feb 2014

      Expanded territory sales by $1.6M from 2012-2013; grew sales territory by 30.4% and generated over $100K in new product sales in the first four months; identified and forecasted new sales opportunities within current client lists; devised and executed an action plan that ensured sales and performance growth for 23 key accounts. Expanded territory sales by $1.6M from 2012-2013; grew sales territory by 30.4% and generated over $100K in new product sales in the first four months; identified and forecasted new sales opportunities within current client lists; devised and executed an action plan that ensured sales and performance growth for 23 key accounts.

Education

  • Texas A&M University
    Master's degree, Agriculture
    2015 - 2016
  • Kansas State University
    Bachelor's degree, Animal Sciences
    2009 - 2011
  • Butler Community College
    Associate's degree, Animal Sciences
    2007 - 2009
  • Kansas State University
    Bachelors, Animal Sciences

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