Experience

WESST

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Marketing Communications

  • Jan 2023 - Present

  Responsible for overseeing the marketing and promotional activities of WESST's organizational and client marketing. Responsible for overseeing the marketing and promotional activities of WESST's organizational and client marketing.



Route 66 Casino Hotel

• United States
• Entertainment Providers
• 1 - 100 Employee

• Promotions Manager

  • Oct 2017 - Sep 2022

  Devised and oversaw communication strategies for specific purposes and long-term implementation.Performed crisis management and preemptive planning for department. Handled communications and marketing budgets and implemented effective financial strategies. Analyzed program results to determine effectiveness. Created strategic plans to achieve increased revenues. Gathered and analyzed market data to influence business decisions. Conceptualized, and implemented yearly marketing plan.Manage promotional team; develop talents and work on strengths for each team member. Completed end-to-end ordering of marketing materials for entire property. Assisted with the budgeting process to ensure marketing goals we met and/or exceeded. Developed and implemented short term and long-range marketing strategies. Work with other department managers to complete tasks and implement promotional programs. Develop, conceptualize and implement all marketing promotions. Initiate the development and coordination of all marketing events. Prepare all promotional related contracts for submission to procurement for execution. Implemented and executed all monthly project/promotions and adhered to strict deadlines of implementation. Coordinated all staff involved to ensure promotions and casino wide projects were implemented flawlessly. Verify and correct profit and loss statements from accounting department. Ensure all regulatory practices are observed and adhered to. Design, create, and execute primary, secondary and tertiary promotions. Write promotional rules for submittal to regulating body of casino. Foster working relationships with other departments. Analyze data to efficiently execute promotion programs. Utilize data to anticipate consumer behavior and trends within the local market. Managed contract negotiation and purchases of collateral and promotional items in line with marketing objectives. Gathered and evaluated promotional data to improve future planning.

• Executive Casino Host

  • Dec 2016 - Oct 2017

  Advised guests and employees on current and upcoming events, and concerts special guest appearances to facilitate interest.Used player tracking system to determine eligibility for complementary services and prizes.Introduced new VIP guests to casino property and discussed available amenities, pools, restaurants, gaming offerings and entertainment. Assisted with in-house reservations for restaurants, and shows to deliver maximum guest satisfaction.Exceeded pre-determined goals for special event attendance, and advance hotel reservations. Issued rewards to guests to encourage continued play and high-dollar spending. Explained club to guests and assisted with service needs to maintain high satisfaction and brand loyalty. Promoted players' club by walking casino floor and signing up new guests. Verified and maintained compliance with applicable gaming regulations and laws as well as internal casino policies, procedures and controls. Resolved conflicts with communication skills and use of discounts and complementary offerings.Helped resolve problems with slot rating system using strong problem- solving abilities and technical knowledge. Addressed patron complaints and quickly payout errors and disputes. Monitored card counting and suspicious behavior to proactively mitigate cheating. Distributed complimentary hotel rooms, meals and discounts to players based on be ing totals. Collaborated with marketing personnel to promote casino services and events.

• Executive Casino Host

  • Dec 2016 - Oct 2017

  Advised guests and employees on current and upcoming events, and concerts special guest appearances to facilitate interest.Used player tracking system to determine eligibility for complementary services and prizes.Introduced new VIP guests to casino property and discussed available amenities, pools, restaurants, gaming offerings and entertainment. Assisted with in-house reservations for restaurants, and shows to deliver maximum guest satisfaction.Exceeded pre-determined goals for special event attendance, and advance hotel reservations. Issued rewards to guests to encourage continued play and high-dollar spending. Explained club to guests and assisted with service needs to maintain high satisfaction and brand loyalty. Promoted players' club by walking casino floor and signing up new guests. Verified and maintained compliance with applicable gaming regulations and laws as well as internal casino policies, procedures and controls. Resolved conflicts with communication skills and use of discounts and complementary offerings.Helped resolve problems with slot rating system using strong problem- solving abilities and technical knowledge. Addressed patron complaints and quickly payout errors and disputes. Monitored card counting and suspicious behavior to proactively mitigate cheating. Distributed complimentary hotel rooms, meals and discounts to players based on be ing totals. Collaborated with marketing personnel to promote casino services and events.



Almanza Abrahms Law Offices

• Office Manager

  • Jan 2016 - Dec 2016

  Organized client calendars, prepared mailings and handled high call volumes. Identified and analyzed legal documents, discoveries and contracts. Filed pleadings and paperwork with court clerk to meet strict deadlines. Participated in client interviews, observed questioning process and documented information. Reduced workflow downtime by effectively organizing and managing client billing and case management files. Trained staff on office procedures and case-specific duties. Produced well-researched and articulate legal briefs, pleadings and statements. Identified and solved complex problems to elevate legal team and business direction. Partnered with attorneys to provide detailed performance reports for corrective action planning. Managed five staff members to drive optimal productivity, welfare and well-being. Transcribed official records during court proceedings. Elevated customer satisfaction ratings by resolving client and case issues effectively. Automated office operations for managing client correspondence, payment scheduling, record tracking and data communications. Managed office budget to handle inventory, postage and vendor services. Drafted manuals and resources for identifying access to services. Discussed performance-based objectives with department managers to determine contributory value of office programs.



Farmers Insurance

• United States
• Real Estate
• 100 - 200 Employee

• Liability Claims Adjuster

  • Jul 2014 - Oct 2015

  • Contact policy holders, 3rd party participants and vendors to aid in the claims process • Maintain professional working relationships with Agent’s and peers • Create channels of communication between customers and vendors • Interpret and apply contracts as dictated by policy language • Utilize effective time management skills in order to complete assigned work • Generate and distribute correspondence • Utilize critical thinking when applying and interpreting policy language • Negotiation and settlement of claims



Allstate

• United States
• Real Estate

• Claims Service Specialist

  • Oct 2013 - Jul 2014

  • Handled first notice of loss for automotive and homeowner’s claims • Automotive claim handling, trouble shooting, and resolution reducing cycle time • Payment issuance and closing of active claims • Administrative processing of claims, working towards resolutions for closing of files • Improving the customer experience by utilizing Allstate’s Organizational Success Factors • Working knowledge of insurance standards for all 50 states • Handled first notice of loss for automotive and homeowner’s claims • Automotive claim handling, trouble shooting, and resolution reducing cycle time • Payment issuance and closing of active claims • Administrative processing of claims, working towards resolutions for closing of files • Improving the customer experience by utilizing Allstate’s Organizational Success Factors • Working knowledge of insurance standards for all 50 states



Trauma Center Association of America

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2013 - Oct 2013

  • Create promotional items while maintaining brand standards • Assist in the registration for all association events • Assist in the logistical aspects of association events, hotel spacing, conference room booking, catering orders, etc. • Maintain running account of expenditures • Gather and collate information booklets for conference dates • Create promotional items while maintaining brand standards • Assist in the registration for all association events • Assist in the logistical aspects of association events, hotel spacing, conference room booking, catering orders, etc. • Maintain running account of expenditures • Gather and collate information booklets for conference dates



City of Las Cruces

• United States
• Government Administration
• 300 - 400 Employee

• Assistant Program Coordinator, Keep Las Cruces Beautiful

  • Oct 2012 - May 2013

  • Las Cruces Community Service events and project management • Ongoing evaluation of current events and projects to refocus for efficiency and engagement • Metrics and reporting for KLCB program • Draft press releases for program events • Develop and maintain working relationships with various organizations within the City of Las Cruces • Logistics coordination for interoffice meetings and events planning • Las Cruces Community Service events and project management • Ongoing evaluation of current events and projects to refocus for efficiency and engagement • Metrics and reporting for KLCB program • Draft press releases for program events • Develop and maintain working relationships with various organizations within the City of Las Cruces • Logistics coordination for interoffice meetings and events planning



New Mexico State University

• Higher Education
• 700 & Above Employee

• Student Technology Coordinator

  • Mar 2011 - Aug 2012

  • Design, plan, and implement marketing campaigns for ICT• Controlled the budget for promotional and ancillary items• ICT informational marketing materials campus dissemination• Inventory control• Design and order promotional items for ICT• Project Manager - ICT events• Updates and maintenance for ICT Facebook page and Student Technology website• ICT promotions at all New Student Registrations• Organize monthly committee meeting logistics• Planning and execution - ICT Annual Technology Day• Organize various Human Resource seminars including Sexual Harassment and CustomerService Training• Printed materials designs for ongoing ICT efforts, in accordance with NMSU Branding• Calendar of events management

• Marketing Intern, Athletics Department

  • Jul 2010 - Jul 2011

  • Distributed various informational marketing materials at athletic events• Maintained active communications between the press box and announcer’s table• Helped with set up and tear down of marketing materials at various athletic events• Distributed marketing materials to various businesses throughout the community

• Assistant Executive Secretary, Associated Students

  • Jan 2009 - Mar 2011

  • Directed all communication among students and co-workers.• Distributed daily correspondence, including mail and faxes• Improved storeroom space for more efficient use• Created new filing system for office documents• Improved customer service standards• Obtained thorough knowledge of NMSU campus