Head of Marketing

• Nov 2022 - Present

Strategic Marketing and PR Leadership: Formulated and executed comprehensive marketing and public relations strategies, amplifying brand visibility and enhancing stakeholder engagement. Orchestrated impactful public relations, advertisements thought leadership articles, and content distribution, positioning the company as a thought leader. Integrated Communications Management: Skilfully managed a wide range of communication channels, including sponsorships, PR opportunities, seminars, webinars, newsletters, brochures, and professional material. Ensured seamless coordination between these channels to deliver a consistent and compelling message. Digital Marketing Expertise: Successfully oversaw the management of the company's website and implemented effective SEO strategies, resulting in increased online presence and improved visibility on search engines. Data-Driven Decision Making: Demonstrated a metrics-driven approach to track, report, and analyse the impact of marketing initiatives and projects. Effectively analysed competitor activities and performance data, leveraging insights to refine marketing strategies and stay ahead in a competitive market. Budget Management: Developed and presented proposed marketing budgets while maintaining tight control on expenditures, optimising the return on investment for marketing activities. Media Relations and Event Coordination: Cultivated strong relationships with media representatives, facilitating effective media communications and coverage. Planned and coordinated successful events and podcasts. Team Leadership and Development: Showcased exceptional leadership skills by recruiting, developing, and managing the marketing team, fostering a collaborative and growth-oriented work environment. Client-Centric Culture: Aligned policies, practices, processes, and procedures with the firm's strategic intent of establishing a client-centric culture, driving customer satisfaction and loyalty. Show less

Business Consultant Analyst Data Scientist

• Feb 2022 - Nov 2022

My experience working with professional service clients in the South African market has honed my expertise in various strategic business areas. My approach is centered around delivering sustainable, efficient, and effective solutions that meet your specific business needs. I take pride in providing top-notch consulting services that prioritize your interests, while you focus on other aspects of your business. Whether you require strategic planning, financial analysis, project management, or any of the other services I offer, I am confident in my ability to deliver outstanding results. Let's connect to discuss how I can help you achieve your business objectives. As a seasoned business consultant, I specialize in BEE Scorecard Compliance (in the legal sector), Leadership Development, Financial Analysis, Account Management, User Experience (UX), Change Management, Communications Planning, Microsoft Power BI, Business Analytics, Project Management, Strategic Planning, Business Development, Marketing Communications, Sales, Proposal Writing, Business Process Improvement, Research, Key Account Development, Customer Relationship Management (CRM), Group Training, Proposal Leadership, Job Costing, Cross-sector Collaboration, Diversity & Inclusion, Innovation Development, Proposal Generation, Content Development, Strategy Development, Business Process Management, Analytical Skills, and Web Content Writing. Show less

Business Manager - Executive Management

• Oct 2015 - Jan 2022

My official responsibilities encompassed three focus areas: project management, strategic initiatives and BD/proposal management. The project management aspect comprised a set of weekly, quarterly and annual deliverables developed through strategic project design. I ensured that the Executive Team was updated and informed at all times and supported specific task team members to enable them to execute deliverables on time, within budget. Project management was the proverbial bullseye of my role - making sure the most essential items that must get done, are allocated and successfully rolled out. My key function was also to coordinate and track tasks, as well as support the Executive Management team and other various temporary task teams and committees with the implementation of processes, along with innovation projects. An example of such processes and projects would be the firm's annual BEE Certification (my function includes implementation and tracking of all related projects to be measured).My main goal is to add value outside of my main responsibilities, and that is where strategic initiatives come in. I was involved in various projects as part of the Executive Office, to ensure continued improvement and/or maintaining effective operations across the various business areas.I also assisted the CEO with BD initiatives which formed part of his mandate and managed the firm's proposal services. Empowering my team to successfully coordinate external creative (design) briefs, meeting internal requirements, while balancing external client's needs was a crucial aspect of my role. A value-added function of the team, was our feedback to Executive Management, reporting and interpreting results of tracking of opportunities, pitches, presentations and proposals (quotations). These reports reflect the success rate, time value expenditure and return on investment regarding resources utilised during the bidding process, as well as identification of future opportunities. Show less

Business Development Specialist

• May 2012 - Sep 2015

- The management of the tender (pitching) process from beginning to end. This includes procurement of pitch documents, response framework development, proposal editing, production (print, copy bind) and submission.- Facilitate / coordinate process if lead on pitch and work with teams from other organisations to compile pitches.- Communicating and generating the necessary reports to management and event logging with regards to tenders, pitches, presentations and proposals (quotations). These reports reflect the success rate, time value expenditure and return on investment regarding resources utilised during the bidding process.- Escalating and discussing service requests with appropriate parties to obtain the relevant direction and to get alignment in order to maximise client marketing opportunities- Suggesting, getting approval and implementing changes to approach to improve effectiveness of Business Development and client relationship management processes Show less

Litigation Secretary

• Jun 2008 - Apr 2012

Bookkeeping Clerk

• Jan 2011 - Jan 2012

Worked at Ikero (on Saturdays only) to gain experience in the financial sector. Worked at Ikero (on Saturdays only) to gain experience in the financial sector.

Internal Sales Executive

• Oct 2006 - Jan 2008

- Product knowledge management (SABS, JIS, Steam and Schedule fittings & pipes etc.) - Procurement of items not stocked on a regular basis / imported if required to supply clients - Project Management (deal with ALL aspects of various projects): costing, pitching of proposal, procurement of material, manage process related to fabrication of items, delivery to site on time (logistics) - Manage contract items supplied / required (required solid understanding of all customers' stocking requirements) - Develop new and existing business (Introductions and presentations to new & existing clients) - Quote on various projects and follow up all possible business leads - Captured all sales on Sage (for monitoring of success rates and setting of targets/ goals) - Responsible for maintenance of all customers allocated and referrred - Ensure customer satisfaction regarding service, deliveries etc. - Creditors/ Debtors (resolving client account queries) - Weekly sales report to management including regular customer information feedback Show less

Receptionist

• Oct 2005 - Sep 2006