Cassandra Morello
Impact & Communications Coordinator at DIVA- Claim this Profile
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Topline Score
Bio
Arvind Bining
Cassandra was great to work with on PR Ramp’s first Zoom panel. She was proactive in offering her help, had great insights, and was incredibly calm and positive throughout the whole process considering the tight turnaround time on this project! I look forward to working with Cassandra on future projects.
Arvind Bining
Cassandra was great to work with on PR Ramp’s first Zoom panel. She was proactive in offering her help, had great insights, and was incredibly calm and positive throughout the whole process considering the tight turnaround time on this project! I look forward to working with Cassandra on future projects.
Arvind Bining
Cassandra was great to work with on PR Ramp’s first Zoom panel. She was proactive in offering her help, had great insights, and was incredibly calm and positive throughout the whole process considering the tight turnaround time on this project! I look forward to working with Cassandra on future projects.
Arvind Bining
Cassandra was great to work with on PR Ramp’s first Zoom panel. She was proactive in offering her help, had great insights, and was incredibly calm and positive throughout the whole process considering the tight turnaround time on this project! I look forward to working with Cassandra on future projects.
Credentials
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Visio 2019 Essential Training
LinkedInOct, 2020- Nov, 2024 -
Excel Essential Training (Office 365/Microsoft 365)
LinkedInSep, 2020- Nov, 2024
Experience
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DIVA
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Canada
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Retail Health and Personal Care Products
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1 - 100 Employee
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Impact & Communications Coordinator
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Apr 2022 - Present
IMPACT- Manages all donation impact initiatives, including the assessment, training and execution of product donations. This includes managing Diva's internal reporting system for product donations, resource requests and wholesale orders. - Compiles yearly reporting on product donations and all impact efforts. - Writes educational and reporting material, including Diva's Annual Impact Report and Menstrual Education Handbook.- Assists Impact Manager with long-term partnership management. - Works cross-departmentally with Operations, Logistics, eCommerce and Accounting to fulfill education resource requests and develop, implement and maintain Diva's wholesale order process through Impact Department. - Works with HR and Internal Communications to train new employees on Impact initiatives. - Works frequently in ZenDesk, Gorgias, AirTable, Shopify and Loom. COMMUNICATIONS - Schedules all daily social content across Diva's four main channels: Instagram, TikTok, Facebook and Twitter. - Tracks social performance in weekly and monthly reporting, often relaying this data to management to help inform future social strategy. - Works with Consumer Experience, Communications and Marketing to find emerging trends and create compelling content across social, email and blog. - Works closely with Consumer Experience on community management across Diva's four main social channels. - Coordinates all channel giveaways in collaboration with other brands, including research, outreach, content and logistics. - Supports management with administrative tasks, including communicating with external vendors and ensuring vendors are paid in a timely manner. - Facilitates product shipments to external agency partners. - Works frequently in AirTable, NetSuite, Later, Creator Studio, TikTok, Instagram Reels and Canva. Primary projects include: developing Diva's Annual Impact Report, weekly maintenance of application portal and scheduling daily social content. Show less
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Sustainability & Impact Coordinator
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Aug 2021 - Apr 2022
- Assisted with all impact initiatives, including the assessment, training and execution of product donations. - Facilitated logistics around Impact Screenings of Pandora’s Box, including reviewing applications as well as doing strategic outreach.- Worked cross-departmentally with Operations, Logistics, eCommerce and Accounting to fulfill education resource requests. - Worked frequently in SmarterTrack, ZenDesk, Meltwater and AirTable. Primary projects included: assessing incoming donation applications, facilitating Impact Screenings of Pandora’s Box and sending out educational resource kits. Show less
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Public Relations Assistant
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Feb 2021 - Aug 2021
- Assisted with the execution of all media opportunities for the Diva brand, including drafting press releases, pitching media of upcoming initiatives, and mailing out products to influencers and journalists. - Created and maintained media lists, with special attention to influential media contacts. - Coordinated media interviews with online publications, print, radio and television for Diva’s CEO & Founder. - Investigated & executed all podcast interview opportunities for Diva’s CEO & Founder. This included schedule management, interview preparation and asset collection. - Worked closely with Social Media & Impact teams for media cohesion across departments.- Worked closely with Interim Global Communications Manager to assist with media opportunities in global markets. - Generated weekly and monthly publicity reports for leadership as well as upper management. - Assisted with all administrative tasks of the team. This included keeping external media kits up-to-date, the organization of important publicity assets (photos, interviews), and the filing of documents from Diva’s external agencies.- Worked frequently with Shopify, Meltwater, WordPress, MailChimp and AirTable.Primary projects included: all media relations for Pandora’s Box: Lifting the Lid on Menstruation TVOD release, the launch of a recycling partnership with TerraCycle for DivaRecycles and organizing media opportunities for Diva’s CEO & Founder. Show less
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Boom Breakfast
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Server
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Nov 2016 - Mar 2020
- Supervised, trained and developed team member’s skills with company policies and procedures. - Established and maintained a positive, team-oriented work environment. - Consistently provided professional, friendly and engaging service. - Supervised, trained and developed team member’s skills with company policies and procedures. - Established and maintained a positive, team-oriented work environment. - Consistently provided professional, friendly and engaging service.
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CO-OP
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Canada
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Advertising Services
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1 - 100 Employee
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Marketing Communications Intern
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Aug 2019 - Nov 2019
- Offered support in daily tasks such as media monitoring, clipping and tracking coverage for clients, as well as providing weekly status reports. - Secured speaking engagements for the Vice President and partner of the firm. - Spearheaded grassroots publicity opportunities through researching, brainstorming, and building relationships with key contacts and organizations. - Used social platforms and digital trends to communicate effective brand messaging to the public. - Offered support in daily tasks such as media monitoring, clipping and tracking coverage for clients, as well as providing weekly status reports. - Secured speaking engagements for the Vice President and partner of the firm. - Spearheaded grassroots publicity opportunities through researching, brainstorming, and building relationships with key contacts and organizations. - Used social platforms and digital trends to communicate effective brand messaging to the public.
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Twist Gallery
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Canada
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Retail Art Supplies
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1 - 100 Employee
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Public Relations Intern
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Oct 2018 - Mar 2019
- Manually monitored all social media content and platforms. - Curated content calendars with integrated marketing to boost brand awareness & events. - Managed internal and external artist relations through correspondents, drafted and secured artist contracts. - Worked closely with Director on several exhibitions. - Manually monitored all social media content and platforms. - Curated content calendars with integrated marketing to boost brand awareness & events. - Managed internal and external artist relations through correspondents, drafted and secured artist contracts. - Worked closely with Director on several exhibitions.
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Faema
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Canada
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Machinery Manufacturing
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1 - 100 Employee
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Server / Barista
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Jul 2014 - Jul 2016
- Consistently provided professional and engaging service. - Fulfilled all customer service inquries from food service to retail. - Consistently provided professional and engaging service. - Fulfilled all customer service inquries from food service to retail.
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Education
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2014 - 2018
University of Toronto
Bachelor of Arts - BA, English and Gender Studies -
2019 - 2019
Humber College
Post Graduate Certifcate, Public Relations -
2020 - 2022
OCAD University
Digital Media Skills Certificate, School of Continuing Studies
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