Customer Success Director

• Jul 2022 - Present

Associate Account Director

• Jan 2022 - Jul 2022

Account Supervisor, Client Solutions

• Jul 2019 - Jan 2022

Recruited back by the MogoSME brand to lead unique structure of 2 teams: A Client Solutions team supporting enterprise-level agency business of ~$3.1M annual revenue and a staff of 5 to service an additional ~$2.5M in annual revenue through our HUB Marketing Plans product. Entails supervising a book of business in the Arts & Entertainment, EDU and College Sports verticals, sustaining and growing existing business and reinventing how to grow new business.Grew YoY Revenue by ~4.5x amongst my Enterprise-level clients in the College Sports verticalTrailblazing by quickly learning how other cross functional teams operate in the digital space (Programmatic Display, Streaming Video/Audio, CTV/OTT, Social and Search), implement leading practices for the Client Solutions team, and train staffTrusted external speaker at TLCC, Cal Presenters and other high-profile industry and client eventsWork with C-level team to drive special initiatives including Arts Innovation Webinars and New Business DevelopmentReinvented a new 360 marketing approach for the MogoARTS brand by mobilizing internal talent to produce a full stack of new ideas Show less

Senior Digital Account Strategist

• Apr 2019 - Jan 2022

Successfully managed digital marketing campaigns within the Arts & Entertainment vertical, activating my expertise and passion for the Arts to strengthen client partnerships with regular communication of campaign performance insights and recommendations backed by data. Facilitated media planning, client onboarding, video and static content creation, campaign build and execution, optimizations, and reporting.Partnered with the Sales Team to create and present media plans and final performance reports to new and existing partnersCollaborated with Media Activation teams (Programmatic, Social, PPC) and offshore vendors to troubleshoot campaign, creative, and technical issues from a tracking and campaign performance perspectiveCreated internal decks and resources to train colleagues on client facing communication strategies, campaign-build and creative ad format/messaging leading practices Show less

Digital Account Strategist

• Oct 2018 - Apr 2019

Programmatic Trader

• Jun 2018 - Oct 2018

Built and managed programmatic campaigns from the initial briefing stage through campaign set-up, maintenance, optimizations and final reporting Tested new programmatic strategies to align with client KPIs and achieve growth opportunities Negotiated and owned trades in various programmatic consoles with consideration of optimization strategies, bid management and data/audience analysis Reported on insightful findings during client calls Built and evolved relationships with internal teams, offshore vendors and media partners Show less

Digital Account Strategist

• May 2017 - Jun 2018

Managed digital marketing arts campaigns through in-depth campaign analysis and optimization to ensure client objective delivery Facilitated media planning, account onboarding, content creation, campaign build and execution, optimization, and reporting Partnered with the Business Development Team to create and present media plans and final performance reports to new and existing clients Collaborated with PPC, Strategic Services and offshore vendors to troubleshoot campaign, creative, and technical issues affecting tracking or performance Established and built client relationships and communication cadence Created internal decks and resources to train colleagues on client facing strategies and campaign-build best practices Show less

Account Executive

• Aug 2015 - May 2017

Grew and managed new business partnerships with companies throughout the SF DMA Identified and implemented opportunities for Bay Area businesses to maximize revenue and reputable exposure through advanced visual media strategies and audience targeting tactics Spearheaded the management of clients’ campaigns across to ensure consistent brand growth, consumer acquisition and revenue gain Experienced in Sales Planning, broadcast television advertising, online advertising (Display, Video, Search, Social), digital platform optimization, multi-media campaign management, business relationship development locally and across major markets (SF, NY, LA, TX, CHI) Successfully met or exceeded all assigned sales goals Awarded Top New Business Account Executive and Employee of the Month in March 2016 Show less

Sales Administrator

• Jul 2014 - Feb 2015

Administrative work for the concert hall performances: organizing ticket sales, booking show and dinner reservations, hosting in the restaurant, building seating charts, opening/closing procedures of the box office, scheduling and clerical tasks for investors and managers Administrative work for the concert hall performances: organizing ticket sales, booking show and dinner reservations, hosting in the restaurant, building seating charts, opening/closing procedures of the box office, scheduling and clerical tasks for investors and managers

Sales & Service Specialist

• Jul 2013 - Jul 2014

Awarded as Top Seller in my role for 2013's 4th quarter in all of the SF Market areaRecruited to provide excellent customer service, acquire and maintain accounts, lobby leading, perform bank vault and branch opening and closing procedures, resolve complex banking services and problems, aiding in home and auto loan applications.Served as assistant to the banking center managers, meeting and exceeding weekly sales goals

Teller

• Nov 2012 - Jul 2013

Promoted within company to a Sales & Service Specialist within 8 months for exceptional performanceTrained to process monetary transactions and assist customers with mid-level banking needs accurately and efficiently, provide excellent customer service, and meet/exceed weekly sales goals

Brass Plum Retail Sales Associate

• Nov 2012 - Jul 2013

Personal stylist for customers, providing excellent customer service, meeting and surpassing sales goals, cashier at register in Brass Plum department of the San Francisco Centre location Personal stylist for customers, providing excellent customer service, meeting and surpassing sales goals, cashier at register in Brass Plum department of the San Francisco Centre location