Cassandra L.
Director Of Business Development at All Access Dietetics- Claim this Profile
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Bio
Experience
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All Access Dietetics
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Director Of Business Development
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Jul 2022 - Present
Generate and identify new collaboration opportunities with top brands in the health and wellness space including Vital Proteins, Joydays, Bored Cow, Vidafuel, Vital Proteins, Quaker, and Orgain, manage leads and track brand partnership campaigns, plan publicity strategies and campaigns for All Access Dietetics, produce marketing copy for Instagram and TikTok business accounts
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Marketing Manager
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Dec 2020 - Jul 2022
Created post content and reels for Instagram business account, engaged with users on Instagram and LinkedIn, increased growth of followers by 38% over 1 year on Instagram, gained over 1 million views on reels in 9 months, 800+ newsletter signups in the last year through Active Campaign, supervised and oversaw brand ambassador program consisting of 30 future dietitians by tracking their activity, assisted with the production of nation-wide virtual conference for future dietitians with over 1800 registrants, collaborated monthly with CMO and CEO to discuss tactics to improve brand awareness and KPIs
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Kessler Institute for Rehabilitation
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United States
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Hospitals and Health Care
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700 & Above Employee
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Nutrition Assistant
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Jan 2021 - Jun 2022
Skillfully obtained patient menu selections that are compliant with prescribed diet, food preferences, and food allergies in a facility that serves over 90 patients per day Skillfully obtained patient menu selections that are compliant with prescribed diet, food preferences, and food allergies in a facility that serves over 90 patients per day
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Ketchum
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Dietetic Intern
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Apr 2022 - May 2022
Completed my 2 week elective rotation at Ketchum Public Relations where I shadowed registered dietitians in the Food & Agriculture Practice supporting national restaurant chains, commodity groups, and CPG’s. Pitched food and nutrition related material including a Nutrition Upfront event, TikTok Research Symposium, and a registered dietitian-to-consumer (RD2C) strategy. Completed my 2 week elective rotation at Ketchum Public Relations where I shadowed registered dietitians in the Food & Agriculture Practice supporting national restaurant chains, commodity groups, and CPG’s. Pitched food and nutrition related material including a Nutrition Upfront event, TikTok Research Symposium, and a registered dietitian-to-consumer (RD2C) strategy.
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Saint Elizabeth University
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United States
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Higher Education
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200 - 300 Employee
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Dietetic Intern
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Aug 2021 - May 2022
Clinical (9 weeks): Overlook Medical Center, Summit, NJ • Assessed an average of 10 patients per day in the inpatient clinical setting and used evidence-based MNT to develop appropriate recommendations and provide nutrition education in a 504-bed hospital • Conducted nutrition-focused physical examinations to identify malnourished patients and coordinated their plan of care with the medical staff Outpatient Clinical (7 weeks): DaVita Dialysis, Rahway, NJ and Summit Endocrinology & Diabetes Treatment, Summit, NJ • Implemented medical nutrition therapy and administered nutrition education counseling with diabetes and dialysis patients ranging from 18-90 years old Departmental Management (6 weeks): Saint Joseph’s Wayne Medical Center, Wayne, NJ • Designed a business plan project for St. Joseph's Wayne Medical Center kitchen staff on why they should transition over to a fully electronic meal ordering system using Vision Technology Software (VST) • Applied promotional strategies and implemented managerial practices to market a Mediterranean style theme day menu in the hospital cafeteria and managed the procurement, production, distribution, and service of the meal Entry Level Practice (2 weeks): Ketchum, New York City, NY • Completed my elective rotation at Ketchum Public Relations where I shadowed registered dietitians in the Food & Agriculture Practice supporting national restaurant chains, commodity groups, and CPG’s • Pitched food and nutrition related material including a Nutrition Upfront event, TikTok Research Symposium, and a registered dietitian-to-consumer (RD2C) strategy Entrepreneurial Nutrition Practice (2 weeks): ShopRite, Wallington, NJ • Used various media tools to create community outreach materials in the retail setting including a "Healthy Snacks Swap" poster board for the employee break room and translated evidence-based nutrition information into practical advise for consumers
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Nutritious Edge, LLC
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Social Media (Virtual) Associate
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Apr 2020 - Aug 2021
Executed social media engagement tasks for the Nutrition Twins, engaged with users across all communication channels and built a relationship with their community, optimized sites, found areas of improvement, and initiated conversations on behalf of their brand Executed social media engagement tasks for the Nutrition Twins, engaged with users across all communication channels and built a relationship with their community, optimized sites, found areas of improvement, and initiated conversations on behalf of their brand
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San Diego State University
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United States
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Higher Education
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700 & Above Employee
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Desk Assistant and Security Monitor
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Oct 2019 - Jul 2020
Ensured the safety and security of over 800 residents and their guests, completed organizational tasks at the front desk, performed lockouts and adhered to guest policy Ensured the safety and security of over 800 residents and their guests, completed organizational tasks at the front desk, performed lockouts and adhered to guest policy
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SDSU Student Nutrition Organization (SNO)
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Wellness and Fitness Services
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1 - 100 Employee
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Public Relations Manager
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Sep 2019 - May 2020
Responsible for creating and scheduling content through various social media platforms such as Facebook, Instagram and website, designed flyers and posters for specific events, promote annual gala fundraising for Kids Eat Right and Kitchens for Good Responsible for creating and scheduling content through various social media platforms such as Facebook, Instagram and website, designed flyers and posters for specific events, promote annual gala fundraising for Kids Eat Right and Kitchens for Good
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Social Media (Virtual) Associate
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Dec 2019 - Apr 2020
Created content and managed social media platforms for dietitian-owned businesses, including an eating disorder private practice and an assessment tool provider for healthcare practitioners Created content and managed social media platforms for dietitian-owned businesses, including an eating disorder private practice and an assessment tool provider for healthcare practitioners
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Kappa Delta Sorority
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United States
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Non-profit Organizations
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500 - 600 Employee
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Alumnae Relations Chair
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Jan 2018 - Dec 2019
Increased relations with alumnae, sent a monthly newsletter, and planned an alumnae brunch for all alum and active chapter members
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Vice President Public Relations
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Nov 2017 - Dec 2018
Operated the brand and reputation of an organization, planned and executed events, worked with alumnae, maintained the online presence including social media and website, delegated tasks, and created strategic campaigns to create awareness
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Seek Food
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Food and Beverage Services
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Social Media Intern
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May 2018 - Aug 2018
Excelled in the kitchen with product production and packaging products, represented the company at booths and pop-ups, educated people about the products and benefits of eating crickets, managed all social media platforms as well as media and influencer relations Excelled in the kitchen with product production and packaging products, represented the company at booths and pop-ups, educated people about the products and benefits of eating crickets, managed all social media platforms as well as media and influencer relations
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Education
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Saint Elizabeth University
Master of Science - MS, Nutrition -
San Diego State University
Bachelor of Science - BS, Foods and Nutrition -
Immaculate Heart Academy
High School Diploma