Cassandra Kuball

Vice President at Torrey Advisory Group
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Location
Washington, District of Columbia, United States, US

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Experience

    • United States
    • Government Relations
    • 1 - 100 Employee
    • Vice President
      • May 2020 - Present

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Vice President
      • Nov 2018 - May 2020

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Director, Trade & Industry Affairs
      • Feb 2018 - Nov 2018

    • Director, Trade & Industry Affairs
      • Oct 2010 - Nov 2018

      Director, Trade & Industry Affairs (2015-Present)Trade & Industry Relations Manager (2013 – 2015)Communications Manager (2010 – 2013) Direct association program initiatives on international trade, biotechnology and industry outreach. Manage communications and outreach efforts towards allied association on behalf of membership via consultants in the health, science and food/agriculture industries. • Created and managed multi-industry coalitions, representing over 130 organizations across the food, agriculture and manufacturing industries. Successfully advocated for legislation that brought the U.S. into WTO compliance, preventing up to $3 billion worth of retaliatory duties on U.S. goods by Mexico and Canada. Currently run a coalition on NAFTA renegotiation, bringing food and agriculture to the forefront of discussions, ensuring recognition of the success of NAFTA across U.S. food and agriculture and that parties take a “Do no harm” approach in negotiations. • Protected a $500 million-dollar export market for sweeteners in Mexico through on-going outreach efforts with key U.S. and Mexican government decision-makers and industry officials.• Led negotiation efforts for U.S. wet-corn milling industry in U.S. trade negotiations, including the North American Free Trade Agreement (NAFTA), Transatlantic Trade & Investment Partnership (TTIP) and historically the Trans-Pacific Partnership (TPP). • Led association’s international trade objectives on technical barriers to trade, sanitary and phytosanitary issues and science-based regulatory coherence systems, across U.S. domestic policy-making, international organizations and within key markets including North America, the European Union and Asia-Pacific regions.

    • United States
    • Government Administration
    • 700 & Above Employee
    • International Trade Assistant
      • Jun 2010 - Aug 2010

      During graduate internship, researched, analyzed and wrote a case study on USDA’s trade capacity work under the African Growth and Opportunity Act (AGOA). Provided support for identifying new academic resources and built program requests for new market areas. Created a series of resource guides for intra-agency consultants covering major international animal disease issues. During graduate internship, researched, analyzed and wrote a case study on USDA’s trade capacity work under the African Growth and Opportunity Act (AGOA). Provided support for identifying new academic resources and built program requests for new market areas. Created a series of resource guides for intra-agency consultants covering major international animal disease issues.

    • Food & Ag Marketing Consultant
      • Dec 2008 - Jun 2010

      Delivered marketing and communications services to non-profit, private sector and B2B clients in the food and agricultural industry for their domestic and international campaigns. Provided third party assistance in developing content for corporate and sales teams. Supplied management processes and applications for a new cross-functional campaign to engage farmers with consumers across the Midwest. Delivered marketing and communications services to non-profit, private sector and B2B clients in the food and agricultural industry for their domestic and international campaigns. Provided third party assistance in developing content for corporate and sales teams. Supplied management processes and applications for a new cross-functional campaign to engage farmers with consumers across the Midwest.

    • International Sales & Marketing Manager
      • Oct 2007 - Nov 2008

      Synthesized product performance, market conditions and organizational capabilities to identify product risks and growth opportunities. Analyzed international food and agri-business trends within dairy and other major commodities including sweeteners and grains, applying findings to export sales force. Supported the identification of sales and financial goals via objectives, strategies and tactics within recommended budget allocations. Initiated and maintained strong business relationships with five international buyers within the first eight months.

    • United States
    • Dairy Product Manufacturing
    • 1 - 100 Employee
    • Ingredients Marketing Assistant
      • Mar 2006 - Oct 2007

      Facilitated communications and reporting measures between the council and the 11 consultant offices located in key international markets. Assisted with matching foreign buyers to U.S. companies to help increase U.S. dairy exports. Composed and edited a monthly newsletter covering top trade and market issues, educating key markets on U.S. companies’ product application abilities. Facilitated communications and reporting measures between the council and the 11 consultant offices located in key international markets. Assisted with matching foreign buyers to U.S. companies to help increase U.S. dairy exports. Composed and edited a monthly newsletter covering top trade and market issues, educating key markets on U.S. companies’ product application abilities.

Education

  • George Mason University
    M.A., International Commerce & Policy
    2010 - 2012
  • University of Minnesota-Twin Cities
    B.S., Agricultural Industries & Marketing
    2003 - 2005

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