Experience

Nodi Solutions

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Strategic Communications Director

  • Apr 2015 - Present

  - Develops and delivers strategic communication materials for government agencies, including communication plans, key messages, outreach toolkits, print and online communication collateral for website content, social media platforms, and leadership officials. - Works directly with executive staff and other senior leaders on the rollout of communication materials related to developed applications, programs and initiatives and travels to various government facilities to oversee the rollout of communications materials and messages. - Prepares and manages workshops, roundtables and forum logistics including developing agendas, project plans, presentation materials and reports. - Manages brands and identities as well as stakeholder relationships for federal agencies. - Manages stakeholder mapping and stakeholder engagement coordinators, providing guidance and directing their workload activities to ensure timescales and requirements are met. - Works closely with clients to develop outreach programs, campaigns, and strategies furthering the mission of government agencies. - Measures results and effectiveness of communications work and regularly provides updates to clients in addition to sharing best practices with peers and leadership. - Implements social media campaigns for social media platforms to help influence and grow online presence.



United States Department of Defense

• United States
• Armed Forces
• 700 & Above Employee

• Social Media Manager (Secretary of Defense)

  • Jun 2014 - Jun 2015

  - Responsible for increasing social media channel traffic and user engagement by creating, developing, and implementing digital campaigns for the U.S. Department of Defense. - Developed and executed social media and mobile strategies and all other communications activities that directly supported public relations and marketing goals for the Defense.gov Website. - Responsible for overseeing campaign implementation to ensure that all work reinforces the strategic messaging and key themes outlined by the U.S. Department of Defense Office of the Secretary of Defense. - Crafted daily social media content timed for maximum audience engagement with photos, videos and text. - Established and facilitated constant, consistent, brand-right and compelling conversations between audiences agencies and partners. - Constantly identified new opportunities to help build synergies between marketing and traditional public relations brand awareness efforts, including partnerships, sponsorships, media placements and product seeding opportunities. - Regularly provided strategic communication and social media guidance to high-level government officials, including the Secretary of Defense. - Presented at multiple high-level social media conferences on the topics of social media best practices, brand management and user engagement.



Marine Corps Recruiting

• Armed Forces
• 700 & Above Employee

• Social Media Strategist and Brand Manager

  • Jun 2012 - Jun 2014

  - Developed, implemented and oversaw visual quality throughout the breadth of communication strategies used by Defense Media Activity, Marines Production to promote the brand and values of the United States Marine Corps. - Created detailed communication plans which support real-world Marine Corps strategies and initiatives. - Provided advice to subordinate command's public relation and communication experts on increasing their social media footprint and communication strategy effectiveness. - Provided insight, mentoring and leadership training to content creators and new employees through photo, video and audio expertise.

• Syracuse University | S.I. Newhouse School of Public Communications

  • May 2011 - Jun 2012

  - Military Motion Media Student (2011-2012)

• Marine Corps Base Hawaii

  • Feb 2007 - May 2011

  - Provided professional still and motion imagery as well as articles and columns to support base communication efforts to include the Hawaii Marine base newspaper. - Managed and designed a 24-page metropolitan newspaper on a weekly basis. - Served as the press chief and content manager for a weekly newspaper. - Escorted and managed local media visits to high-profile base events to include: legal trials, air shows, military training, incidents/accidents, concerts and sporting events.