Executive Assistant to CEO (Business-Oriented)

• Sep 2017 - Present

Product Design Supervisor

• Feb 2015 - May 2017

Located in one of China's software hubs, the 150-200 headcounts technology company is dedicated in designing and developing consumer app products for iTunes and Google Play. Its main competition comes from TabTale (Israel), Doctor Panda (China) etc. With 11 billion downloads in history and more than 90 million global weekly active users, the company holds a huge share in the market.Currently working on a brand new product line (targeting 9-15 year old, girl) with a small R&D team. It evolves AR face recognition technology. The project objectives includes overcoming key technical obstacles of Open CV driven applicants, exploring commercial selling points, and also testing market potential. - User research, UX Prototype and creative content - concept, visual and play specification design, to translate business and product requirements into achievable and captivating entertainment experience. - Optimize Monetization (Google AdMob) - Design and integrate various formats of advertising from AdMob into product lines, to ensure increasing earning and less-interrupted user experience. - Recruitment and Training - interview and provide 4-week training course to build 8 headcount team of product creative design. Key Outputs- Launch, in total 69 apps, established 6 product lines for 5 studio brands, - 15 apps all generated over 1 million global downloads, 500,000 daily active user. - Highest US iTunes rank reached 15 (Games - family)- Increase 30-day global downloads by (iOS) ave. 130%, (Android) ave. 300%.- Increase 7-day retention rate by ave. 125%. Show less

Executive Associate to CEO

• Oct 2014 - Feb 2015

In 2014, competition among the niche market of female entertainment app became dramatically intense. For establishing better-performing and more cost-effective product lines, I was assigned by the CEO to analyze raw data pulled from App Annie and Flurry to conduct competitive analysis.Key Outputs- 2014-2016 Monthly Market Intelligence Reports - date-driven market research and intended user preference research - Make Product Category Strategy - Corporate management team to agree on keeping only 4 product lines, and indentify specific product objective and features - Establish Cost-effective Modular Development Method- Break product content into units, lead team to build "Shared Modular System". I also convinced the management to scale the system whole company wise. Show less

Marketing & PR Executive

• Feb 2013 - Sep 2014

Joined the team at its very early stage, , my priority was to work with sales department to drive consistent turnover growth across both retailing and to B accounts. - ATL/BTL Marketing, including managing advertising budget and purchase, and planning sales promotion advertising national-wise. - Assisting GM in store opening and liaison with local Chinese communities with PR influence. - Be the liaison person between Australian management team and Singapore HQ regarding OSIM marketing and branding affairs. Show less

Campaign Volunteer

• Apr 2013 - Sep 2013

Assisting the candidate of Australia Labour Party, Jason Ya-Sen Lil , run his campaign towards the seat of Bennelong in the house of representatives in Federal Election 2013. Assisting the candidate of Australia Labour Party, Jason Ya-Sen Lil , run his campaign towards the seat of Bennelong in the house of representatives in Federal Election 2013.

Digital Team Executive (Intern)

• Jul 2012 - Dec 2012

- Weibo content produce for global clients, including @SPellegrino圣培露, @OnStar安吉星, @Perrier中国 - Weibo event planning for engaging followers: @Perrier中国, #PerrierMixology #醉爱鸡尾酒 - Weibo content produce for global clients, including @SPellegrino圣培露, @OnStar安吉星, @Perrier中国 - Weibo event planning for engaging followers: @Perrier中国, #PerrierMixology #醉爱鸡尾酒

Founder & Station Manager

• Apr 2010 - Jun 2012

In 2 years, under the support of both Chinese and British administration of the university, our team has developed the TV station from 9 to 165 staffs, and launched official website NUTSCHINA.com. Nowadays, the TV station has four production departments, including 3 channels and 9 shows broadcasting regularly online. In 2 years, under the support of both Chinese and British administration of the university, our team has developed the TV station from 9 to 165 staffs, and launched official website NUTSCHINA.com. Nowadays, the TV station has four production departments, including 3 channels and 9 shows broadcasting regularly online.

Program Coordinator

• Feb 2011 - Dec 2011

Client hospitality; Conference Arrangement; Proposed idea of company newsletter and edited the 1st issue; help design of Chinese version of CRCCAsia.com; Organize the Alumni Events of Richard University Client hospitality; Conference Arrangement; Proposed idea of company newsletter and edited the 1st issue; help design of Chinese version of CRCCAsia.com; Organize the Alumni Events of Richard University