Cass Gibbon
Digital Media Specialist at Acuity Insurance- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Lisa Filip
Cass is an incredibly talented digital advertising strategist. His ability to develop creative and successful strategic plans to reach goals is unmatched. He has shown strong leadership skills working with team members as well as in client relationships. It was a pleasure working with Cass for many years and he will be an excellent addition to any team.
Lisa Filip
Cass is an incredibly talented digital advertising strategist. His ability to develop creative and successful strategic plans to reach goals is unmatched. He has shown strong leadership skills working with team members as well as in client relationships. It was a pleasure working with Cass for many years and he will be an excellent addition to any team.
Lisa Filip
Cass is an incredibly talented digital advertising strategist. His ability to develop creative and successful strategic plans to reach goals is unmatched. He has shown strong leadership skills working with team members as well as in client relationships. It was a pleasure working with Cass for many years and he will be an excellent addition to any team.
Lisa Filip
Cass is an incredibly talented digital advertising strategist. His ability to develop creative and successful strategic plans to reach goals is unmatched. He has shown strong leadership skills working with team members as well as in client relationships. It was a pleasure working with Cass for many years and he will be an excellent addition to any team.
Credentials
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Google Shopping
GoogleJan, 2018- Nov, 2024 -
Facebook Certified Media Buying Professional
Facebook BlueprintDec, 2019- Nov, 2024 -
Google Tag Manager
GoogleJan, 2018- Nov, 2024 -
Google Sales Certificate
GoogleMar, 2016- Nov, 2024 -
Bing Certified Professional
MicrosoftJan, 2017- Nov, 2024 -
Google Adwords Certification
GoogleJul, 2015- Nov, 2024 -
Google Analytics Certified
GoogleJan, 2016- Nov, 2024
Experience
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Acuity Insurance
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United States
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Insurance
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700 & Above Employee
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Digital Media Specialist
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Mar 2022 - Present
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Rocket Clicks
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United States
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Advertising Services
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1 - 100 Employee
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Digital Advertising Strategist
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Feb 2021 - Mar 2022
- Manages 3 digital advertising analysts, overseeing a total of 12-15 clients- Leads strategy development across all clients, monitors client performance, & ensures quality in strategy execution- Responsible for reviewing all reporting and strategy implementation across client accounts.- Manages workload across all clients & analysts.- Responsible for quarterly strategist-level goals which include process improvement, implementation of new industry best practices, etc.- Trains and mentors advertising analysts- Assists in completing department-level goals on a quarterly basis- Fully certified in all Google AdWords exams, Google Analytics & Microsoft Accredited Professional Show less
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Senior Digital Advertising Analyst
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Feb 2020 - Feb 2021
- Manages 4-7 client accounts- Trains and mentors other advertising analysts- Assists in completing department-level goals on a quarterly basis- Prioritizes workload and manages advertising budgets & bidding strategies to achieve desired outcomes and meet client goals- Monitors accounts daily and reviews important account metrics across paid channels- Troubleshoots issues, researches causes, and presents potential solutions to clients- Fully certified in all Google AdWords exams, Google Analytics & Microsoft Accredited Professional Show less
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Digital Advertising Analyst
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Oct 2018 - Feb 2020
- Manages 4-7 client accounts- Prioritizes workload and manages advertising budgets & bidding strategies to achieve desired outcomes and meet client goals- Monitors accounts daily and reviews important account metrics across paid channels- Troubleshoots issues, researches causes, and presents potential solutions to clients- Fully certified in all Google AdWords exams, Google Analytics & Microsoft Accredited Professional
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Lightburn
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United States
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Software Development
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1 - 100 Employee
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Digital Marketing Analyst
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Sep 2016 - Sep 2018
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Minacs Marketing Solutions
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1543 N. 2nd Street, 5th Floor, Milwaukee
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Interactive Marketing Consultant
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Jan 2016 - Sep 2016
In this position I create and manage digital campaigns for our Mazda client. I manage Google, Bing, and Facebook ads for multiple dealerships on a day to day basis. In this role I have also continued to grow my digital marketing knowledge in getting certified in most digital certifications. In this position I create and manage digital campaigns for our Mazda client. I manage Google, Bing, and Facebook ads for multiple dealerships on a day to day basis. In this role I have also continued to grow my digital marketing knowledge in getting certified in most digital certifications.
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Mid-West Digital Marketing
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United States
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Advertising Services
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Digital Marketing Manager
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Jun 2015 - Jan 2016
At this job I am responsible for setting up and managing multiple companies' paid search campaigns. I also help handle some SEO responsibilities in the company. At this job I am responsible for setting up and managing multiple companies' paid search campaigns. I also help handle some SEO responsibilities in the company.
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University of Wisconsin-Whitewater
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United States
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Higher Education
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700 & Above Employee
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Marketing and Graphic Design Intern
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Sep 2014 - May 2015
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Eggers Imprints
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United States
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Printing Services
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1 - 100 Employee
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Graphic Designer
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May 2013 - Sep 2014
I am currently the in house marketing intern responsible with promoting Eggers. That includes social media, direct marketing, customer retention, and in face marketing. I have also worked as the in house graphic design artist here at Eggers. I am currently the in house marketing intern responsible with promoting Eggers. That includes social media, direct marketing, customer retention, and in face marketing. I have also worked as the in house graphic design artist here at Eggers.
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Graphic Designer
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Oct 2013 - May 2014
I assist with creating advertisements, and page spreads. I assist with creating advertisements, and page spreads.
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Press Runner
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May 2011 - Sep 2013
I ran a screen printing press to produce t-shirts in large quantities. I ran a screen printing press to produce t-shirts in large quantities.
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Education
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University of Wisconsin-Whitewater
Bachelor of Business Administration (BBA), Marketing -
University of Wisconsin-Whitewater
Bachelor of Arts (B.A.), Graphic Design