Casilda Lydon Laird

Digital Marketing Specialist at Galway Simon Community
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Contact Information
us****@****om
(386) 825-5501
Location
Ballinasloe, County Galway, Ireland, IE

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Credentials

  • Adobe Premiere Pro
    Adobe
    Jan, 2019
    - Nov, 2024
  • Adobe In Design
    Adobe
  • Adobe Photoshop
    Adobe
  • Canva designer
    Canva
  • Fundamentals of Digital Marketing
    Google Digital Academy (Skillshop)
  • Google Analytics
    Google Digital Academy (Skillshop)
  • Search Engine Optimization Fundamentals
    Google Digital Garage

Experience

    • Ireland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2022 - Present

      I have created a wide variety of organic and paid advertising campaigns to promote the charity across Facebook, Instagram, Twitter, YouTube, Google Ads, LinkedIn, and TikTok. Some of my day-to-day responsibilities include organising and editing a variety of content for promotional purposes, evaluating Google Analytics, overseeing campaign budgets, maintaining the company website, and managing social media accounts. Content creation and Video editing using Premiere pro, Photo shop, Canva, Indesign Show less

    • Marketing Manager
      • Feb 2010 - May 2022

      Event organiser at Equifestival of Ireland horse show for 10 years. One of Ireland's largest equestrian events which took place at Cavan Equestrian Centre and Mullingar Equestrian.My role included organising venue , Sponsors ,prizes, accommodation and flights for staff and International judges.Organising and approval of marketing material including show catalogue.Promotion of the show in National Media with press releases , collection and distribution of show results to social media and online presence.Digital Marketing Campaigns both Organic and Paid Ads for Facebook, Instagram.Liaising with show sponsors and trade stands for the event.Google Analytics and Campaign reporting.Liaising with Insurance and Health & Safety requirements.Hiring of staff and looking after their needs.Updating online show entry systemsRota schedulingFundraising Grant applications - Horse sport Ireland Show less

    • Digital Marketing Manager
      • Feb 2010 - May 2022

    • Program Facilitator / Event Manager
      • Mar 2012 - Oct 2021

      Program Facilitator for Erasmus Work Experience Program . I worked organising work experience programs for Swedish schools coming to Ireland. The student age groups ranged from 17 to 20 year olds who were training in different sectors such as Builders, Electricians,IT software development,Nursing homes,Montessori,Retail stores, Restaurants, and Bars. Students would come to Galway for 2 weeks each year to gain work experience in Ireland.I organised their job placements, host families, travel connections and cultural tours.I built up excellent relationships with employers around Galway who had the students annually and was on hand to deal with any issues that arose. Show less

    • Event Manager
      • Jun 2014 - Mar 2020

      Event manager organising teacher training inservice courses with Erasmus plus programs. I organised teacher courses for a school in Gislaved, Sweden based at NUIG, Galway which was based on the Erasmus program.''Social inclusion for minority groups in Ireland'' . This involved providing a full programme of events for 5 days each time which included Sourcing lecturers from relevant backgrounds , On site visits to minority groups and their communities.Working closely with Galway Traveller Movement and The Refugee council of Ireland Booking of hotel accommodation , cultural tours , group nights out including theatre and dinners.Securing lecture rooms at NUIGGrant applications to Erasmus Show less

    • Ireland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Fundraising and Marketing Co-ordinator
      • Mar 2006 - Jan 2010

      Organising fundraising events and supporting volunteers. Organising Marketing Campaigns. Event planning and promotion through media including press releases and radio awareness. Designing posters and adverts with printing companies. Organising of supports for the events. Administration and office manager. Providing support services for patients staying at the lodge ''Inis Aoibhinn'' Payroll for all staff Accounts payable and receivable Bank reconciliation Organising fundraising events and supporting volunteers. Organising Marketing Campaigns. Event planning and promotion through media including press releases and radio awareness. Designing posters and adverts with printing companies. Organising of supports for the events. Administration and office manager. Providing support services for patients staying at the lodge ''Inis Aoibhinn'' Payroll for all staff Accounts payable and receivable Bank reconciliation

    • Office and Marketing Manager
      • Mar 2002 - Mar 2006

      Office Manager at Lighting Principles international. Provider of Light fittings and Design for hotels, shops and offices. My role included Marketing of Lighting products , Brand Awareness,Promotion, Advertising,Marketing budgets ,Payroll, Administration, Office Manager at Lighting Principles international. Provider of Light fittings and Design for hotels, shops and offices. My role included Marketing of Lighting products , Brand Awareness,Promotion, Advertising,Marketing budgets ,Payroll, Administration,

    • Ireland
    • Telecommunications
    • 700 & Above Employee
    • Corporate Sales Executive
      • Apr 1998 - Mar 2001

      Selling internet solutions to corporate clients Presentations to potential clients On the road sales Marketing campaigns Selling internet solutions to corporate clients Presentations to potential clients On the road sales Marketing campaigns

    • United States
    • Software Development
    • 700 & Above Employee
    • Customer Service Representative
      • May 1997 - Apr 1998

      Customer service representative Customer service representative

    • Ireland
    • Government Administration
    • 300 - 400 Employee
    • Tourist and Reservations Assistant
      • May 1993 - May 1997

      I worked as an advisor to tourists on places of interests in the locality, and was part of the reservations department , booking accommodation for tourists coming to the West of Ireland. This was seasonal work every summer during holidays from College. I worked as an advisor to tourists on places of interests in the locality, and was part of the reservations department , booking accommodation for tourists coming to the West of Ireland. This was seasonal work every summer during holidays from College.

Education

  • Portobello Institute
    Diploma of Education, Public Relations, Marketing, Advertising
    2004 - 2005
  • Galway Business School
    Digital Marketing
    2022 - 2022
  • Galway-Mayo Institute of Technology
    Higher National Diploma, Property Management
    1993 - 1996

Community

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