Casey Willard
Venture Capital Analyst Intern at The New Majority- Claim this Profile
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English Native or bilingual proficiency
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Chinese Limited working proficiency
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Bio
Experience
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The New Majority
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Technology, Information and Media
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1 - 100 Employee
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Venture Capital Analyst Intern
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Sep 2023 - Present
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Glowbar
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing and Operations Intern
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May 2023 - Sep 2023
Pitch marketing, hiring strategy, and competitor analysis for Philadelphia market entry to executive team. Present competitor analysis of 20 brands and product development research for in-house retail expansion to CEO. Support and coordinate marketing rollout for Cobble Hill and Murray Hill studio openings; coordinate 40+ PR bookings/content collaborations, scout and execute brand-aligned partnerships (ex. giveaway with Solidcore). Email campaign and digital content development and copywriting; shadow Marketing Manager on email and digital advertising analytics for 70,000+ clients. Analyze client and social media data to advise on community management and member experience. Show less
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Pink Moon
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Influencer Relations Manager
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Sep 2022 - Feb 2023
Spearhead influencer campaign (25 creators) for launch of “Once in a Pink Moon” line (first-of-its-kind astrology inspired skincare) to build brand awareness and increase UGC (user-generated content) presence.Initiate affiliate marketing program (software vendor selection, development of program parameters). Create and manage bi-monthly influencer campaigns and recruit new creators (managing up to 50 creators at once). Oversee creator budget and work with COO and reduce campaign costs by half over three months. Show less
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Marketing and Content Strategy Intern
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May 2022 - Aug 2022
Research, pitch, and market pop-up events (ex. Abbode, Montauk Beach House). Create one-pagers for press and PR use. Curate potential retail partners in NYC and DC and present to CEO. Source creators that fit brand ethos for organic content collaborations, interface with creators for weekly deadlines. Exploratory work on affiliate marketing program. Weekly content planning and delegating filming schedule for TikTok – grew brand TikTok following by 6x in four months.
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Food Photographer
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Apr 2020 - Nov 2020
Test and write recipes for vegan baking blog and adjacent social media. Stage and photograph creations for social media and website. Manage Instagram account that accumulated 1200+ followers in five months, leading to content collaborations with Lavva and TeaPigs. Test and write recipes for vegan baking blog and adjacent social media. Stage and photograph creations for social media and website. Manage Instagram account that accumulated 1200+ followers in five months, leading to content collaborations with Lavva and TeaPigs.
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Cookology Culinary School
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United States
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Food and Beverage Services
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1 - 100 Employee
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Camp Supervisor
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Jun 2019 - Aug 2019
Helped teach culinary day camp for children ages 6-13. Supervised campers and taught skills including preparing ingredients, cooking simple meals, and baking cookies and other desserts. Helped teach culinary day camp for children ages 6-13. Supervised campers and taught skills including preparing ingredients, cooking simple meals, and baking cookies and other desserts.
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Education
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University of St Andrews
Master of Arts - MA, Economics & Modern History -
Sidwell Friends School
High School Diploma