Steve Casey
VP, Research Director at Forrester- Claim this Profile
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Bio
Alex Keany Carleton
I confidently recommend Steve for senior marketing communications opportunities because of his consistent initiative, unwavering accountability, and marketing and lead generation results that he backed with thoughtful (no-nonsense) metrics. When Steve started with Oco as a consultant, I was impressed with the ownership he demonstrated for the complete success of the company's aggressive awareness and lead generation programs. Our experience with Steve in this role motivated us to hire Steve full-time to run the entire Oco / Deloitte Managed Analytics marketing function. Steve demonstrated amazing breadth and depth of knowledge and experience for both internal and external campaigns. He is a pleasure to work with, a strong writer, and very quickly learns new products and technologies.
Mary Honan
Steve is a not only a pleasure to work, he is a pragmatic, effective public relations professional. Steve worked as the Communications Consultant on two very different For Marketing Matters clients: one B to B national market and another B to C with a very defined geographic reach with limited media opportunity. In both cases, Steve quickly demonstrated his industry knowledge, developed the PR components of the marketing strategy and executed with impressive results. These results included quickly building key relations with the media leading to coverage in top trade publications and interviews with the Wall Street Journal. His technical knowledge, media contacts and pragmatic approach was a powerful combination for a client learning the power of PR. I highly recommend Steve Casey and would engage him again in a heartbeat to lead an effective and pragmatic public relations strategy for any of my clients.
Alex Keany Carleton
I confidently recommend Steve for senior marketing communications opportunities because of his consistent initiative, unwavering accountability, and marketing and lead generation results that he backed with thoughtful (no-nonsense) metrics. When Steve started with Oco as a consultant, I was impressed with the ownership he demonstrated for the complete success of the company's aggressive awareness and lead generation programs. Our experience with Steve in this role motivated us to hire Steve full-time to run the entire Oco / Deloitte Managed Analytics marketing function. Steve demonstrated amazing breadth and depth of knowledge and experience for both internal and external campaigns. He is a pleasure to work with, a strong writer, and very quickly learns new products and technologies.
Mary Honan
Steve is a not only a pleasure to work, he is a pragmatic, effective public relations professional. Steve worked as the Communications Consultant on two very different For Marketing Matters clients: one B to B national market and another B to C with a very defined geographic reach with limited media opportunity. In both cases, Steve quickly demonstrated his industry knowledge, developed the PR components of the marketing strategy and executed with impressive results. These results included quickly building key relations with the media leading to coverage in top trade publications and interviews with the Wall Street Journal. His technical knowledge, media contacts and pragmatic approach was a powerful combination for a client learning the power of PR. I highly recommend Steve Casey and would engage him again in a heartbeat to lead an effective and pragmatic public relations strategy for any of my clients.
Alex Keany Carleton
I confidently recommend Steve for senior marketing communications opportunities because of his consistent initiative, unwavering accountability, and marketing and lead generation results that he backed with thoughtful (no-nonsense) metrics. When Steve started with Oco as a consultant, I was impressed with the ownership he demonstrated for the complete success of the company's aggressive awareness and lead generation programs. Our experience with Steve in this role motivated us to hire Steve full-time to run the entire Oco / Deloitte Managed Analytics marketing function. Steve demonstrated amazing breadth and depth of knowledge and experience for both internal and external campaigns. He is a pleasure to work with, a strong writer, and very quickly learns new products and technologies.
Mary Honan
Steve is a not only a pleasure to work, he is a pragmatic, effective public relations professional. Steve worked as the Communications Consultant on two very different For Marketing Matters clients: one B to B national market and another B to C with a very defined geographic reach with limited media opportunity. In both cases, Steve quickly demonstrated his industry knowledge, developed the PR components of the marketing strategy and executed with impressive results. These results included quickly building key relations with the media leading to coverage in top trade publications and interviews with the Wall Street Journal. His technical knowledge, media contacts and pragmatic approach was a powerful combination for a client learning the power of PR. I highly recommend Steve Casey and would engage him again in a heartbeat to lead an effective and pragmatic public relations strategy for any of my clients.
Alex Keany Carleton
I confidently recommend Steve for senior marketing communications opportunities because of his consistent initiative, unwavering accountability, and marketing and lead generation results that he backed with thoughtful (no-nonsense) metrics. When Steve started with Oco as a consultant, I was impressed with the ownership he demonstrated for the complete success of the company's aggressive awareness and lead generation programs. Our experience with Steve in this role motivated us to hire Steve full-time to run the entire Oco / Deloitte Managed Analytics marketing function. Steve demonstrated amazing breadth and depth of knowledge and experience for both internal and external campaigns. He is a pleasure to work with, a strong writer, and very quickly learns new products and technologies.
Mary Honan
Steve is a not only a pleasure to work, he is a pragmatic, effective public relations professional. Steve worked as the Communications Consultant on two very different For Marketing Matters clients: one B to B national market and another B to C with a very defined geographic reach with limited media opportunity. In both cases, Steve quickly demonstrated his industry knowledge, developed the PR components of the marketing strategy and executed with impressive results. These results included quickly building key relations with the media leading to coverage in top trade publications and interviews with the Wall Street Journal. His technical knowledge, media contacts and pragmatic approach was a powerful combination for a client learning the power of PR. I highly recommend Steve Casey and would engage him again in a heartbeat to lead an effective and pragmatic public relations strategy for any of my clients.
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Experience
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Forrester
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Belgium
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Veterinary Services
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VP, Research Director
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Jan 2016 - Present
Published ground-breaking research on changing B2B buyer behavior, emerging marketing technologies, account-based marketing, data management, branding, and social media. Advised vendors in the ABM, data, and data management markets on go-to-market and product strategies. Advised marketing practitioners on digital transformation strategies, marketing technology evaluations and deployments, best practices in account-based marketing and data management. Two times highest-rated speaker at the Forrester B2B marketing forum.
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