Casey Marenge

Senior Web Developer at Strategic e Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Kenya, KE

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5.0

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Michael Kawenze

Casey is one of the best clients I have worked with. She went above and beyond to explain the project requirements which made it easy to hit the objectives. I found it fun working with her. Those, and the fact that she paid on time :). These unique qualities inspired me to give my best.

Mumbua Ndeto

I have worked with Casey for over a year and her passion and experience in Digital marketing is very admirable. She has a firm grasp of digital marketing, she has a creative mind when it comes to content and always meets her deadlines. The one thing I admire about Casey is her ability to internalize a job and give the client unique and creative approaches. You won't regret working with Casey! Her work speaks for itself.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Web Developer
      • Feb 2021 - Present

      – Spearheading the website development process for several clients within the company – Working on mobile responsiveness for various clients – Creating content including video and social copy for a myriad of digital platforms – Spearheading the website development process for several clients within the company – Working on mobile responsiveness for various clients – Creating content including video and social copy for a myriad of digital platforms

    • Kenya
    • Information Technology & Services
    • Co-Founder, Senior Web Developer
      • Apr 2015 - Present

      Roles and Responsibilities include: - Designing and developing websites and ensuring that they are in line with branding for clients. Proficiency in WordPress, Astra, Divi, Elementor, Gutenberg, and more! - Conceptualizing creative ideas with clients. - Testing and improving the design of the website. - Establishing design guidelines, standards, and best practices. - Maintaining the appearance of websites by enforcing content standards. - Working with different content management systems. - Communicating design ideas using user flows, process flows, site maps, and wireframes. - Incorporating functionalities and features into websites. - Designing sample pages including colors and fonts. - Preparing design plans and presenting the website structure. Show less

    • Kenya
    • Entertainment Providers
    • Co-Founder
      • Apr 2019 - Present

      Roles and Responsibilities - Creator of the 50-50 Kenyan Board Game - Online and Offline Client Communication - Vendor & Supplier Co-ordination - Overall Brand Strategy - HR Management - Sales - Web Development Roles and Responsibilities - Creator of the 50-50 Kenyan Board Game - Online and Offline Client Communication - Vendor & Supplier Co-ordination - Overall Brand Strategy - HR Management - Sales - Web Development

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Digital Strategy
      • Jun 2017 - Apr 2020

      – Oversee and manage the social media and content creation strategy for the company. – Develop and manage digital marketing campaigns including consistent social media content for various brand personalities, executives, B2B and B2C clients.– Manage and assist the team to develop and evolve ideas that bring together brand goals, business objectives and customer needs.– Deliver data project management and data enrichment services.– Serve as the lead content creator and editor for Client’s social media platforms, refining and growing quality content, audiences and engagement.– Repurpose and format content received in a variety of formats while ensuring consistency across all social media platforms.– Plan and coordinate social media activities across several platforms including Facebook, Twitter, Instagram, Google+, LinkedIn, Tumblr, Pinterest etc.– Lead on the creation of a weekly and monthly social media content management plan.– Liaise and work with graphic designers as needed, to produce visuals and infographics for use in digital campaigns.– Use Google Analytics, Sprout and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Show less

    • Social Media Manager
      • Jun 2015 - Jun 2017

      – Oversee and Manage the Social Media and Content Creation Strategy for the company.– Develop and Manage Digital Marketing Campaigns.– Serve as the lead content creator and editor for Client’s social media platforms, refining and growing quality content, audiences and engagement.– Repurpose and format content received in a variety of formats from content experts to align with Client’s communication strategy and publish the materials on-line while ensuring consistency across all social media platforms.– Plan and coordinate social media activities across several platforms including Facebook, Twitter, Instagram, Google+, LinkedIn, Tumblr, Pinterest etc.– Lead on the creation of a weekly and monthly social media content management plan.– Manage social media teams, writers, and their editorial outputs.– Liaise and work with graphic designers as needed, to produce visuals and infographics for use in digital campaigns.– Use Google Analytics, Sprout and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Show less

    • Digital Marketing Manager
      • Dec 2015 - Jan 2019

      – My work involves managing the entire book publishing process. I manage a team of editors, graphic designers, copywriters and web designers who collaborate to turn your book writing process from rough draft to number 1 bestseller! – Manuscript formatting, Cover Design as well as overseeing the process of securing an ISBN number and converting to Barcode. – I oversee the process of book publishing on Amazon through Create Space and Ingram Sparks as well as the Kindle version through Kindle Direct Publishers. – I am also involved in the branding aspect of an authors book publishing journey including coming up with strategies for web and graphic design ensuring that the strategies implemented convert to an increase in brand awareness and ultimately an increase in book sales. Show less

    • Kenya
    • Non-profit Organizations
    • 1 - 100 Employee
    • Founding and Executive Director
      • Mar 2007 - Jun 2015

      – Collaborate with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision – Coordinate and Implement various programs geared towards empowering persons with disabilities. – Develop and implement road safety campaigns both locally and internationally. – Develop fund raising strategies with the board to support in implementing organization projects. – Oversee design, delivery, and quality of programs and services implemented. Show less

Community

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