Casey Parsons
Affiliate Marketing Manager at Gen3 Marketing- Claim this Profile
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Nyahka Davis
02/17/2022 To Whom It May Concern, It gives me great pleasure to write this letter of recommendation for Casey Parsons. I am the Marketing Manager at Rocky Mountain Oils and I managed Casey Parsons who held the position of our Affiliate Marketing and Referral Specialist From January 4th, 2021 to February 4th, 2022. If you have the opportunity to work with Casey, you will quickly learn how great of an asset she will be for the company and how wonderful she is to work with. Casey is intrinsically motivated and always looking for new ways to improve the Affiliate Program. This included but was not limited to: creating challenges for our affiliates to drives sales, creating social media groups for affiliates to interact with our corporate team and with each other, and analyzing what promotions were the most effective for different types of affiliates. Ms. Parsons is incredibly responsible and detailed oriented. One of my favorite things about Casey is that she doesn't let anything fall through the cracks. Her attention to detail and documentation made it very easy as her manager to see what was being done in her role and where she needed support. Casey is highly ambitious and was consistent in her performance at Rocky Mountain Oils. I am confident that you will hold her in the same regard once you work with her. Sincerely, Nyahka Davis Marketing Manager Rocky Mountain Oils
Marissa Triplett
There are not enough positive words I can use to describe Casey. I had the pleasure of working directly with her in our Wilmington location of Forever 21. Casey is extremely knowledgeable from developing marketing strategies and merchandising, to coaching and developing successful leadership teams. Any company that has the opportunity to work with her in the future will be gaining an exceptional asset to their team!
Nyahka Davis
02/17/2022 To Whom It May Concern, It gives me great pleasure to write this letter of recommendation for Casey Parsons. I am the Marketing Manager at Rocky Mountain Oils and I managed Casey Parsons who held the position of our Affiliate Marketing and Referral Specialist From January 4th, 2021 to February 4th, 2022. If you have the opportunity to work with Casey, you will quickly learn how great of an asset she will be for the company and how wonderful she is to work with. Casey is intrinsically motivated and always looking for new ways to improve the Affiliate Program. This included but was not limited to: creating challenges for our affiliates to drives sales, creating social media groups for affiliates to interact with our corporate team and with each other, and analyzing what promotions were the most effective for different types of affiliates. Ms. Parsons is incredibly responsible and detailed oriented. One of my favorite things about Casey is that she doesn't let anything fall through the cracks. Her attention to detail and documentation made it very easy as her manager to see what was being done in her role and where she needed support. Casey is highly ambitious and was consistent in her performance at Rocky Mountain Oils. I am confident that you will hold her in the same regard once you work with her. Sincerely, Nyahka Davis Marketing Manager Rocky Mountain Oils
Marissa Triplett
There are not enough positive words I can use to describe Casey. I had the pleasure of working directly with her in our Wilmington location of Forever 21. Casey is extremely knowledgeable from developing marketing strategies and merchandising, to coaching and developing successful leadership teams. Any company that has the opportunity to work with her in the future will be gaining an exceptional asset to their team!
Nyahka Davis
02/17/2022 To Whom It May Concern, It gives me great pleasure to write this letter of recommendation for Casey Parsons. I am the Marketing Manager at Rocky Mountain Oils and I managed Casey Parsons who held the position of our Affiliate Marketing and Referral Specialist From January 4th, 2021 to February 4th, 2022. If you have the opportunity to work with Casey, you will quickly learn how great of an asset she will be for the company and how wonderful she is to work with. Casey is intrinsically motivated and always looking for new ways to improve the Affiliate Program. This included but was not limited to: creating challenges for our affiliates to drives sales, creating social media groups for affiliates to interact with our corporate team and with each other, and analyzing what promotions were the most effective for different types of affiliates. Ms. Parsons is incredibly responsible and detailed oriented. One of my favorite things about Casey is that she doesn't let anything fall through the cracks. Her attention to detail and documentation made it very easy as her manager to see what was being done in her role and where she needed support. Casey is highly ambitious and was consistent in her performance at Rocky Mountain Oils. I am confident that you will hold her in the same regard once you work with her. Sincerely, Nyahka Davis Marketing Manager Rocky Mountain Oils
Marissa Triplett
There are not enough positive words I can use to describe Casey. I had the pleasure of working directly with her in our Wilmington location of Forever 21. Casey is extremely knowledgeable from developing marketing strategies and merchandising, to coaching and developing successful leadership teams. Any company that has the opportunity to work with her in the future will be gaining an exceptional asset to their team!
Nyahka Davis
02/17/2022 To Whom It May Concern, It gives me great pleasure to write this letter of recommendation for Casey Parsons. I am the Marketing Manager at Rocky Mountain Oils and I managed Casey Parsons who held the position of our Affiliate Marketing and Referral Specialist From January 4th, 2021 to February 4th, 2022. If you have the opportunity to work with Casey, you will quickly learn how great of an asset she will be for the company and how wonderful she is to work with. Casey is intrinsically motivated and always looking for new ways to improve the Affiliate Program. This included but was not limited to: creating challenges for our affiliates to drives sales, creating social media groups for affiliates to interact with our corporate team and with each other, and analyzing what promotions were the most effective for different types of affiliates. Ms. Parsons is incredibly responsible and detailed oriented. One of my favorite things about Casey is that she doesn't let anything fall through the cracks. Her attention to detail and documentation made it very easy as her manager to see what was being done in her role and where she needed support. Casey is highly ambitious and was consistent in her performance at Rocky Mountain Oils. I am confident that you will hold her in the same regard once you work with her. Sincerely, Nyahka Davis Marketing Manager Rocky Mountain Oils
Marissa Triplett
There are not enough positive words I can use to describe Casey. I had the pleasure of working directly with her in our Wilmington location of Forever 21. Casey is extremely knowledgeable from developing marketing strategies and merchandising, to coaching and developing successful leadership teams. Any company that has the opportunity to work with her in the future will be gaining an exceptional asset to their team!
Credentials
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2022 CJ Ambassador Certification Program
CJAug, 2022- Nov, 2024
Experience
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Gen3 Marketing
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United States
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Advertising Services
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100 - 200 Employee
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Affiliate Marketing Manager
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Feb 2022 - Present
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Rocky Mountain Oils
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Affiliate Marketing Manager
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Jan 2021 - Feb 2022
-Establish, build, and proactively expand affiliate relationships, while driving revenue growth and other performance metrics at scale.-Oversee day-to-day management of existing partners, including contracts, implementations, and traffic quality.-Initiate new campaign ideas, incentives, and bonuses for the Affiliate Program.-Collaborate and build relationships with influencers and companies to facilitate sponsored posts, giveaways, and webinar participation.-Provide data-driven performance feedback and actionable insights.-Work with networks: Share-A-Sale, Klayvio, Magento, MailChimp, and PowerBi to monitor performance, communicate with affiliates and analyze data.
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Forever 21
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Visual Operations Manager
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Sep 2020 - Dec 2020
-Works directly with General Brand Manager to set the visual presentation of the store through merchandising, floor set planning and execution, replenishment, launches, updates, shipment, loss prevention, and service. -Reinforces customer service values by coaching leads and brand ambassadors. Aids in the coaching of visual expectation and education of the brand to help guide Brand Ambassadors in maximizing their product knowledge through customer service interaction. -Stays up to date on retail trends and creates initiatives that aid in creating a notable customer experience. Communicates regularly with the management team regarding all aspects of sales, visual execution, customer feedback, and lead/brand ambassador performance. -Develops the plan for floor set, translates it into implementation steps, and directs the other store leaders and brand ambassadors to execute. This includes making presentation adjustments based on store design type and assortment levels. Analyzes field merchandise reports and make necessary product placement/adjustments based on selling and field merchandise reports. -Trains, coaches and directs Brand Ambassadors on merchandise handling, shipment processing, merchandise presentation, and visual techniques as needed. Leads overall store earnings by driving top-line sales and managing controllable contribution practicing Leader on Duty tasks.
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Assistant Store Manager of Operations
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Sep 2019 - Sep 2020
-Oversee the store leadership team in ensuring the store’s facilities, loss prevention audits, service, staffing goals, payroll planning, safety, administrative work, company programs, and inventory control are actualized in accordance with company-defined practices and processes. -Educates and provides feedback to the store team on operational standards, processes, and company programs. Drives results through creating short-term plans and long-term strategies, processes, and events that create a positive in-store experience for both our store team and our customers. -Partners with merchandising leaders to ensure execution of markdowns/signage/marketing aligns with merchandise placement. Lead overall store earnings by driving top-line sales and managing controllable contribution.
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Coastal Financial Advisors
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United States
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Financial Services
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Executive Marketing Assistant
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May 2019 - Sep 2019
-Onboarding new client accounts, processing out-going, and incoming asset requests and RMD's. Our custodial relationship is with TD Ameritrade. Maintain data systems for portfolio management and performance reporting. -Manage and handle all day-to-day office duties including answering calls, coordinating and attending marketing events, managing the office schedule for appointments, making calls, and working with our supporting partners. Provide weekly/monthly economic updates. Work with networks: SEO Optimization, RedTail, MarketingPro, Retirement Analyzer, Ad Manager.
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Marketing Specialist
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Aug 2018 - May 2019
-Manage the department's Facebook and Instagram accounts; this includes creating and strategically scheduling posts that contain event information, student leader profiles, and post-event summaries. -Create and share the office newsletter each week. Create promotional videos that highlight OSLE programs and opportunities. Design event flyers, and banners as needed. Assist with large event coverage; this includes taking photos and videos for future event promotion. Stay informed about all office programs and projects in order to create a successful and balanced marketing campaign and partner with OSLE student leaders as appropriate to create marketing materials. -Develop marketing strategies to engage students and the community with OSLE events.
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Salon Manager
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Jan 2017 - Oct 2018
-Oversee daily operations such as answering calls, resolving client issues, and assisting with employee needs. Recruiting, hiring, and training new staff. -Managing employee schedules weekly, implementing commission and payroll, and meeting and surpassing sales goals. -Maintaining salon inventory and making sure merchandise is visually pleasing. Advertising and creating promotional social media posts. -Assisted and implemented Timeless Tan's first annual "Free Tan Day." -Provide improvement strategies for the company's continuous growth.
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Consultant
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May 2016 - Jan 2017
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Education
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2016 - 2019
University of North Carolina Wilmington
Bachelor of Science - BS, Business Administration, Marketing Strategy -
2013 - 2016
Cape Fear Community College
Associate of Arts - AA, 4.0
Community
