Experience

TF Publishing

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Director - Creative + Design + Licensing

  • Mar 2021 - Present

  • Support and Serve the Creative + Design Department - managing timelines, workloads, prioritization; evaluate production; effectively communicate between department leaders; be an advocate and coach for our team• Establish core TF Publishing product line of calendars, planners, journals and other stationery related products - research/identify licensed partners and trend-driven goods• Negotiate licensing terms and agreements; independent artists, photographers, brands, agents & agencies • Serve as liaison between licensors and creative team - maintaining brand standards, quality control and implementation of approval process• Educate our sales team of details, history, retail placement, historical performance of products • Royalty forecasting and quarterly reporting for licensors - providing sales data and retailer commitments• End of year royalty reconciliation based on actual sales performance • Product development - conceptualize key components involving functionality and design, providing creative direction and feedback, collaborate with creative team members• Execute design of calendars, planners and stationery (Adobe CS)• Designate product specifications for printers/manufacturer/suppliers, prepare RFQs• Review and approve production proofs• Implement workflow/organizational improvements to production processes and methods for creative team• Manage the design, function and product assortment on our own website - tfpublishing.com - powered by Shopify• Maintain our social media accounts - customer interactions, consistent & relevant postings, promotions• Send regular email campaigns to our growing customer base, implement appropriate auto-triggered messaging• Account manager for e-commerce retailers (product assortment, deal proposals, order retrieval)

• Creative + Licensing Director

  • Jan 2019 - Mar 2021

  • Establish core TF Publishing product line of calendars, planners, journals and other stationery related products - research/identify licensed partners and trend-driven goods• Negotiate licensing terms and agreements • Serve as liaison between licensors and creative team - maintaining brand standards, quality control and implementation of approval process• Educate our sales team of details, history, retail placement, historical performance of licensed products • Royalty forecasting and quarterly reporting for licensors - providing sales data and retailer commitments• End of year royalty reconciliation based on actual sales performance • Product development - conceptualize key components involving functionality and design, providing creative direction and feedback to team members• Execute design of calendars, planners and stationery as needed• Designate product specifications for printers/manufacturer/suppliers• Review and approve production proofs• Implement workflow/organizational improvements to production processes and methods for creative team - managing timelines, workloads, prioritization• Manage the design, function and product assortment on our own website - tfpublishing.com - powered by Shopify• Maintain our social media accounts - customer interactions, consistent & relevant postings, promotions• Send regular email campaigns to our growing customer base, implement appropriate auto-triggered messaging• Account manager for e-commerce retailers (product assortment, deal proposals, order retrieval)

• Creative Director

  • Sep 2012 - Dec 2018

  • Establish core TF Publishing product line of calendars, planners, journals and other stationery related products - research/identify licensed partners and trend-driven goods• Product development - conceptualize key components involving functionality and design, providing creative direction and feedback to team members• Execute design of calendars, planners and stationery as needed• Designate product specifications for printers/manufacturer/suppliers• Review and approve production proofs• Implement workflow/organizational improvements to production processes and methods for creative team - managing timelines, workloads, prioritization• Manage the design, function and product assortment on our own website - tfpublishing.com - powered by Shopify• Maintain our social media accounts - customer interactions, consistent & relevant postings, promotions• Send regular email campaigns to our growing customer base, implement appropriate auto-triggered messaging• Account manager for e-commerce retailers (product assortment, deal proposals, order retrieval)---------------------------------------------• Managed our web to print sites - oversee developers, programmers, designers (external & internal teams)- project management - UX/UI testing - product development - implement marketing & social media tactics - communicate with vendors & suppliers - cost/pricing analysis

• Art Director

  • Apr 2011 - Sep 2012

• Senior Graphic Designer

  • May 2010 - Apr 2011

  • Creation and setup of products, layouts, backgrounds and templates available for consumers - using both traditional desktop publishing software (Adobe CS) and the CMS developed for admin use.• Management of product information, descriptions, pricing, categories - eCommerce functions.• Collaborate and execute all areas that encompass marketing, branding, visual design, and usability.• Clear and detailed communication with all parties (developers, printers, in-house); sending feedback, asking questions, providing files, requesting samples, etc.• Research & develop ideas, resources, trends, products, services, and user experience testing.

• Graphic Designer

  • Jun 2006 - May 2010

  • Design and concept of various products to be sold at retail• Create collateral for sales presentations and trade shows• Prepare/send files to preferred printing facilities• Create marketing/branding materials• Communicate with licensors/licensing to meet graphic standards• Review proofs



Restoration Hardware

• China
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Sales Associate

  • Nov 2009 - Dec 2010

  • Maintain visual standards, merchandise presentation, signage, etc.• Provide exceptional customer service including point of sale• Perform projects and tasks as directed by the team leaders • Maintain visual standards, merchandise presentation, signage, etc.• Provide exceptional customer service including point of sale• Perform projects and tasks as directed by the team leaders



Westview Hospital (Healthplex Sports Club)

• Service Desk

  • Aug 2002 - Jun 2006

  • Handle phone calls• Make reservations• Assist with transmitting membership information• Monetary transactions• Member check-in• Other service/administrative related duties • Handle phone calls• Make reservations• Assist with transmitting membership information• Monetary transactions• Member check-in• Other service/administrative related duties



Freelance Graphic Designer

• India
• Graphic Design
• 1 - 100 Employee

• Designer

  • Aug 2002 - Jun 2006

  Various projects over the years:• logos, branding, identity• business cards & stationery• brochures, flyers and other marketing materials• signage & graphic renderings to-scale• home decor & typographic art• social stationery, wedding invitations Various projects over the years:• logos, branding, identity• business cards & stationery• brochures, flyers and other marketing materials• signage & graphic renderings to-scale• home decor & typographic art• social stationery, wedding invitations