Casey Zumbrook

Artist and Label Relations at Google | YouTube | YouTube Music at Crowdstaffing
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Bio

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Credentials

  • Google Analytics Essentials
    Google
    Oct, 2020
    - Oct, 2024
  • YouTube Music Certification
    YouTube
    Oct, 2020
    - Oct, 2024
  • MySQL for Data Analytics and Business Intelligence
    Udemy Academy
    Aug, 2020
    - Oct, 2024
  • YouTube Music Rights Management Certification
    YouTube
    Jul, 2021
    - Oct, 2024

Experience

    • United States
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Artist and Label Relations at Google | YouTube | YouTube Music
      • Sep 2021 - Present
    • Music Supervisor + Licensing Specialist
      • Mar 2020 - Present

      - Creative music sourcing and clearance specialist for TV, film and new media productions (Tiktok, Twitch, YouTube, Instagram, etc.) - Developed sync licensing platform for UGC and branded content, defining scope of work and identifying target clientele for future sales - Music licensing consultant for artist projects on independent labels and distribution companies - Digital rights management of music catalogs, preparing metadata on supervisor-friendly systems for independent publisher, songwriter, and composer music operations Show less

    • Music Coordinator
      • Feb 2019 - Mar 2020

      - Provided creative direction and source licensing needs to production teams throughout the lifecycle of film and television projects such as: Queen and Slim (Universal) - Won 'Best Supervision' at Guild of Music Supervisor Awards Tom & Jerry (Warner Bros. Pictures) Hightown (Starz) Insecure (HBO) Uncorked (Netflix) America: The Motion Picture (Netflix) Black Lightning (CW) - Negotiated rights and terms of use with publishers and labels, operating within budget restrictions - Researched songs and accompanying metadata, maintaining internal tracking systems and external cue sheets - Demonstrated unique point of view in music curation through expansive knowledge of multiple genres Show less

    • United States
    • Musicians
    • 1 - 100 Employee
    • A&R
      • May 2017 - Feb 2019

      - Worked with RIAA Platinum-certified songwriters and Grammy Award-winning artists, defining brands and developing strategies involving song placements and writing sessions - Signed new talent to company roster, negotiating contracts with legal and future clients - Integral participant in the founding of Prescription Songs label through AWAL, working with both internal and external relations teams in releasing music and resolving client issues - Served as creative strategist and primary point of contact between artist /songwriter management and venue for live showcasing events Show less

    • United States
    • Music
    • 1 - 100 Employee
    • Catalog Manager
      • Jan 2016 - May 2017

      - Streamlined operational workflow with clients by creating metadata ingestion system for existing and future catalogs - Leveraged social media platforms to promote new work, upcoming performances, ticket sales and revenue growth in merchandising for clients - Responsible for the preparation of daily calendars, demo invoicing and payment, and company pitch logs - Managed and strengthened industry relationships with artists, labels, and show/festival organizers - Directed and supervised internship program Show less

    • Executive Intern
      • Aug 2015 - Jan 2016
    • Higher Education
    • 1 - 100 Employee
    • Teaching Assistant for Advanced Public Relations
      • Aug 2013 - May 2015

      - Provided on-boarding support, education, and project-based consultation to ensure student success in advanced advertising (ADV 400) and public relations (ADV 450) courses. - Defined and improved workflow of teaching assistants team - Offered strategic and operational TA support to professor on curriculum development and testing. - Provided on-boarding support, education, and project-based consultation to ensure student success in advanced advertising (ADV 400) and public relations (ADV 450) courses. - Defined and improved workflow of teaching assistants team - Offered strategic and operational TA support to professor on curriculum development and testing.

Education

  • University of Illinois at Urbana-Champaign
    College of Media, Public Relations, Advertising, and Applied Communication

Community

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