Casey Zumbrook
Artist and Label Relations at Google | YouTube | YouTube Music at Crowdstaffing- Claim this Profile
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Bio
Credentials
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Google Analytics Essentials
GoogleOct, 2020- Oct, 2024 -
YouTube Music Certification
YouTubeOct, 2020- Oct, 2024 -
MySQL for Data Analytics and Business Intelligence
Udemy AcademyAug, 2020- Oct, 2024 -
YouTube Music Rights Management Certification
YouTubeJul, 2021- Oct, 2024
Experience
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Crowdstaffing
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United States
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Staffing and Recruiting
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100 - 200 Employee
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Artist and Label Relations at Google | YouTube | YouTube Music
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Sep 2021 - Present
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Music Supervisor + Licensing Specialist
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Mar 2020 - Present
- Creative music sourcing and clearance specialist for TV, film and new media productions (Tiktok, Twitch, YouTube, Instagram, etc.) - Developed sync licensing platform for UGC and branded content, defining scope of work and identifying target clientele for future sales - Music licensing consultant for artist projects on independent labels and distribution companies - Digital rights management of music catalogs, preparing metadata on supervisor-friendly systems for independent publisher, songwriter, and composer music operations Show less
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Music Coordinator
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Feb 2019 - Mar 2020
- Provided creative direction and source licensing needs to production teams throughout the lifecycle of film and television projects such as: Queen and Slim (Universal) - Won 'Best Supervision' at Guild of Music Supervisor Awards Tom & Jerry (Warner Bros. Pictures) Hightown (Starz) Insecure (HBO) Uncorked (Netflix) America: The Motion Picture (Netflix) Black Lightning (CW) - Negotiated rights and terms of use with publishers and labels, operating within budget restrictions - Researched songs and accompanying metadata, maintaining internal tracking systems and external cue sheets - Demonstrated unique point of view in music curation through expansive knowledge of multiple genres Show less
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Prescription Songs
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United States
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Musicians
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1 - 100 Employee
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A&R
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May 2017 - Feb 2019
- Worked with RIAA Platinum-certified songwriters and Grammy Award-winning artists, defining brands and developing strategies involving song placements and writing sessions - Signed new talent to company roster, negotiating contracts with legal and future clients - Integral participant in the founding of Prescription Songs label through AWAL, working with both internal and external relations teams in releasing music and resolving client issues - Served as creative strategist and primary point of contact between artist /songwriter management and venue for live showcasing events Show less
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Combustion Music
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United States
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Music
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1 - 100 Employee
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Catalog Manager
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Jan 2016 - May 2017
- Streamlined operational workflow with clients by creating metadata ingestion system for existing and future catalogs - Leveraged social media platforms to promote new work, upcoming performances, ticket sales and revenue growth in merchandising for clients - Responsible for the preparation of daily calendars, demo invoicing and payment, and company pitch logs - Managed and strengthened industry relationships with artists, labels, and show/festival organizers - Directed and supervised internship program Show less
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Warner Music Group
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Musicians
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Executive Intern
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Aug 2015 - Jan 2016
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University of Illinois at Urbana-Champaign
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Higher Education
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1 - 100 Employee
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Teaching Assistant for Advanced Public Relations
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Aug 2013 - May 2015
- Provided on-boarding support, education, and project-based consultation to ensure student success in advanced advertising (ADV 400) and public relations (ADV 450) courses. - Defined and improved workflow of teaching assistants team - Offered strategic and operational TA support to professor on curriculum development and testing. - Provided on-boarding support, education, and project-based consultation to ensure student success in advanced advertising (ADV 400) and public relations (ADV 450) courses. - Defined and improved workflow of teaching assistants team - Offered strategic and operational TA support to professor on curriculum development and testing.
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Education
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University of Illinois at Urbana-Champaign
College of Media, Public Relations, Advertising, and Applied Communication