Marketing Director

• Feb 2023 - Present

Sr. Channel Marketing Specialist

• May 2022 - Feb 2023

I am the Sr. Channel Marketing Specialist (East) for the Honeywell Productivity Solutions and Services Division based out of the world HQ in Charlotte, NC. I am responsible for developing, driving, and implementing co-marketing activities that drive brand preference with authorized distributors and key channel partners. I lead programs that directly contribute to pipeline growth for distributors and partners alike while also developing mechanisms for monitoring progress on ROI utilizing MDF. I am the Sr. Channel Marketing Specialist (East) for the Honeywell Productivity Solutions and Services Division based out of the world HQ in Charlotte, NC. I am responsible for developing, driving, and implementing co-marketing activities that drive brand preference with authorized distributors and key channel partners. I lead programs that directly contribute to pipeline growth for distributors and partners alike while also developing mechanisms for monitoring progress on ROI utilizing MDF.

Senior Channel Marketing Lead

• Feb 2021 - Apr 2022

Manage, develop, and grow the current customer channel partnerships while being an integral part of a high-performing in-house marketing team for a major industrial original equipment manufacturer. • Collaborate within the sales team and upper management to deliver and execute marketing strategy to core customer channel groups throughout the United States and Canada helping to drive demand and generate an additional $15mil in revenue from 2021 to 2022. • Develop and grow independent dealer partnerships by meeting with key customers and sales team members in the field. • Onboard new dealers and new stores and develop marketing strategies within the regional sales and marketing teams to help create loyalty opportunities with the supplier. • Created a digital dealer guide that is used to help the dealer base transform their business digitally while using Atlas Copco digital assets and branding to help strengthen manufacturer to customer relationship. • Develop efficiencies and push use of proprietary digital dashboard to get customers to apply content to their digital space. • Use data analytics to assist with positive business outcomes based on desired business rules being applied. • Monitor monthly and yearly sales results of a $150M customer segment. • Created a first in class dealer loyalty program to help elevate elite customers and create additional revenue opportunities. Show less

Territory Sales Manager

• Sep 2018 - Feb 2021

Territory Sales Manager

• Sep 2018 - Feb 2021

Managed the sales activities of a marketing data analytics servicer to tire manufacturers, retailers, and distributors along with other industries that use database analytics geared towards the tire industry• Executed sales plans to market intelligence services and products to customers in the Midwestern and Northeastern parts of the United States and Canada• Managed sales revenues of approximately $600,000+ and consistently hit OTE• Worked closely with current and prospective customers to understand their business needs and provided solutions to assist with pricing and sell-out goals • Actively sold services using direct (face to face), telephone, and virtual meetings• Coordinated and developed business activities across internal SBUs and with colleagues in Europe (Lyon, FR) and Asia• Used data analytics to assist with positive business outcomes based on desired business rules being applied Show less

Territory Sales Manager

• Sep 2018 - Feb 2021

Sr. Field Marketing Manager

• Jun 2010 - Jul 2018

Supervised, trained, and led a team of eleven Regional Field Marketing Managers across the United States to develop local and regional retail advertising campaigns that drive car count and profitability. Owned and ensured effective control of regional group marketing campaigns and operational efficiency to meeting ATD’s EBIDTA, productivity, and customer satisfaction index goals · Aligned priorities for local marketing activation and managed overall project timelines and budgets on a nationwide scale · Championed and updated the Tire Pros franchise brand standards document and reinforced brand platform and messaging to the field · Provided ride-a-long coaching and support to Field Marketing Managers and made recommendations to ensure consistent and efficient delivery of marketing support services · Set up digital strategies for end user retailers. This included streaming radio (primarily through Pandora), paid search campaigns using Google AdWords. Was responsible for generating ad content for mobile and desktop display ads, web banners, and geotargeted/geofencing campaigns · Upgraded and updated the Franchise Development presentation used to present to Tire Pros prospects in the United States · Executed with efficiency the company CRM program and ensured that Field Marketing Managers were using this as an effective communication tool in the field · Aided in operational efficiencies and provided extensive training with the Tire Pros Marketing Solutions document to help Marketing Managers increase productivity in the field · Collaborated with key company stakeholders including IT, brand directors, finance and franchise development · Worked cross functionally with Graphic Designers, Media Buyers, Marketing Coordinators, and the Accounting Department to deliver customer generated tasks in a timely manner Show less

Marketing Account Manager

• Oct 2007 - Mar 2009

Managed 4 employees and on-site promotional staff. Provided direction and execution of an ESPN | DIRECTV cross promotional mobile marketing tour through Monday Night Football and NASCAR platforms. Managed $1.5 million in yearly total program assets · Increased incremental spend by 2% during program activation that led to more profits for the marketing division · Exercised total management of the project staff and execution which led to building a cohesive team. · Worked within and successfully executed budget guidelines · Planned and prepared advertising and promotional materials to increase sales of products and subscription services with ESPN and DIRECTV · Assisted other account teams on-site and in office such as: Crown Royal, DIRECTV, UPS, and Verizon · Travelled throughout the United States with onsite, experiential marketing activations Show less