Casey Smith

Social Media Consultant at SleepOvation LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Boone, North Carolina, United States, US

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Andrea G. Scott

I had the pleasure of working with Casey during my time consulting at Sudara, Inc. Casey and I worked on several different projects including: email marketing, project management of production shoots, new collection launches and optimizing UI/UX of the website to boost e-commerce goals. Casey is extremely bright with the ability to quickly understand how individual tactics fit into the larger business goal; her natural instinct to fit the pieces together into a complete picture enabled me to delegate to her with full confidence and trust. She is enthusiastic, collaborative, very open with communication, always willing to help, takes the initiative and able to problem solve with very little direction. I welcome the opportunity to work together again; she will be an asset to any company she works with.

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Social Media Consultant
      • Sep 2023 - Present

    • United States
    • Soap and Cleaning Product Manufacturing
    • 1 - 100 Employee
    • Social Media Consultant
      • Aug 2023 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Consultant
      • Sep 2021 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Social Media Consultant
      • Apr 2018 - Present

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Social Media Consultant
      • Jan 2021 - Present

    • United States
    • Construction
    • 1 - 100 Employee
    • Social Media Consultant
      • Feb 2023 - Present

    • United States
    • Construction
    • 1 - 100 Employee
    • Social Media Consultant
      • Feb 2023 - Present

  • Independent
    • United States
    • Social Media Manager & Digital Marketing Strategist
      • May 2018 - Present

      As a Social Media Manager & Digital Marketing Strategist, I create meaningful channels of communication for target customers and help to establish brands in the e-commerce marketplace. I design and implement long-term digital marketing strategies across email, web, and organic social channels, resulting in increased exposure, engagement, and channel-specific year over year sales numbers. In this role, I work collaboratively to refine brand messages and understand what content resonates with key… Show more As a Social Media Manager & Digital Marketing Strategist, I create meaningful channels of communication for target customers and help to establish brands in the e-commerce marketplace. I design and implement long-term digital marketing strategies across email, web, and organic social channels, resulting in increased exposure, engagement, and channel-specific year over year sales numbers. In this role, I work collaboratively to refine brand messages and understand what content resonates with key audiences. More than that, I approach each piece of content as an opportunity to share a brand’s goals and mission, understand a customer base, and foster a lasting connection with each interaction. Show less As a Social Media Manager & Digital Marketing Strategist, I create meaningful channels of communication for target customers and help to establish brands in the e-commerce marketplace. I design and implement long-term digital marketing strategies across email, web, and organic social channels, resulting in increased exposure, engagement, and channel-specific year over year sales numbers. In this role, I work collaboratively to refine brand messages and understand what content resonates with key… Show more As a Social Media Manager & Digital Marketing Strategist, I create meaningful channels of communication for target customers and help to establish brands in the e-commerce marketplace. I design and implement long-term digital marketing strategies across email, web, and organic social channels, resulting in increased exposure, engagement, and channel-specific year over year sales numbers. In this role, I work collaboratively to refine brand messages and understand what content resonates with key audiences. More than that, I approach each piece of content as an opportunity to share a brand’s goals and mission, understand a customer base, and foster a lasting connection with each interaction. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Consultant
      • Feb 2020 - Jul 2023

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Social Media Consultant
      • Aug 2021 - Feb 2023

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Social Media Consultant
      • Apr 2022 - Dec 2022

  • Stickerlishious
    • Bend, Oregon, United States
    • Social Media Consultant
      • Nov 2020 - Aug 2022

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Social Media Consultant
      • Aug 2020 - Feb 2022

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media Consultant
      • Mar 2020 - Aug 2021

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Consultant
      • May 2018 - Aug 2020

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Consultant
      • Jul 2019 - Mar 2020

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Director Of Communications
      • Sep 2016 - Jul 2018

      Sudara, Inc. is a certified Benefit Corporation with a mission to create living-wage jobs for women in India and sustain deep, generational impact for survivors of sex trafficking and their families. As Sudara's Communications Director, I designed and implemented quarterly strategic marketing plans across email, web, and organic social channels. I worked to develop key content for social channels, blog, impact reporting and marketing platforms and provided creative direction for all… Show more Sudara, Inc. is a certified Benefit Corporation with a mission to create living-wage jobs for women in India and sustain deep, generational impact for survivors of sex trafficking and their families. As Sudara's Communications Director, I designed and implemented quarterly strategic marketing plans across email, web, and organic social channels. I worked to develop key content for social channels, blog, impact reporting and marketing platforms and provided creative direction for all aligned visual assets. I also managed public relations initiatives, influencer marketing programs, and external PR vendors to secure placements and develop relationships that aligned with Sudara’s brand and goals. Show less Sudara, Inc. is a certified Benefit Corporation with a mission to create living-wage jobs for women in India and sustain deep, generational impact for survivors of sex trafficking and their families. As Sudara's Communications Director, I designed and implemented quarterly strategic marketing plans across email, web, and organic social channels. I worked to develop key content for social channels, blog, impact reporting and marketing platforms and provided creative direction for all… Show more Sudara, Inc. is a certified Benefit Corporation with a mission to create living-wage jobs for women in India and sustain deep, generational impact for survivors of sex trafficking and their families. As Sudara's Communications Director, I designed and implemented quarterly strategic marketing plans across email, web, and organic social channels. I worked to develop key content for social channels, blog, impact reporting and marketing platforms and provided creative direction for all aligned visual assets. I also managed public relations initiatives, influencer marketing programs, and external PR vendors to secure placements and develop relationships that aligned with Sudara’s brand and goals. Show less

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Assistant Principal
      • Jul 2015 - Jun 2016

      While serving as a Leadership Resident for Bronx 1 Elementary School, I worked with a team to lead our school community of over 400 elementary school students and their families—further developing my emotional intelligence, ability to listen and understand while fulfilling our school vision, and solve a myriad of problems to the satisfaction of all involved. I managed a team of 22 teachers and coached 6 Associate Teachers for greater leadership as they worked to become Lead Teachers.

    • Associate Director of Leader and Teacher Development
      • Oct 2014 - Jun 2015

      As the Associate Director of Leader and Teacher Development, I led a cross-functional team responsible for planning and executing T School, a teacher training program that served more than 1,000 teachers, designed to prepare new, promoted, and returning teachers for the academic school year. Additionally, I designed and executed weekly professional development for more than 150 school leaders and developed an intensive three-week training program, complete with five differentiated tracks to… Show more As the Associate Director of Leader and Teacher Development, I led a cross-functional team responsible for planning and executing T School, a teacher training program that served more than 1,000 teachers, designed to prepare new, promoted, and returning teachers for the academic school year. Additionally, I designed and executed weekly professional development for more than 150 school leaders and developed an intensive three-week training program, complete with five differentiated tracks to prepare our school leadership teams for the academic year.

    • Leader and Teacher Development Manager
      • Apr 2014 - Oct 2014

    • Teacher Development Associate
      • Oct 2013 - Apr 2014

    • Teacher Development Coordinator
      • Jul 2012 - Oct 2013

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Middle School Social Studies Teacher
      • Aug 2010 - Jun 2012

      Served as a member of a highly selective national service corps of recent college graduates of all academic majors who commit two years to teach in under-resourced public schools and become lifelong leaders in a wide range of careers. In this role, I designed a rigorous curriculum for 7th and 8th grade students based on North Carolina Standard Course of Study with an achieved average of 80% unit proficiency while effectively implementing instruction built on student-generated data to attain… Show more Served as a member of a highly selective national service corps of recent college graduates of all academic majors who commit two years to teach in under-resourced public schools and become lifelong leaders in a wide range of careers. In this role, I designed a rigorous curriculum for 7th and 8th grade students based on North Carolina Standard Course of Study with an achieved average of 80% unit proficiency while effectively implementing instruction built on student-generated data to attain individual student growth goals. Additionally, I acted as middle grades social studies department chair for Thomasboro Academy by providing resources, instruction, and district information to fellow teachers. Show less Served as a member of a highly selective national service corps of recent college graduates of all academic majors who commit two years to teach in under-resourced public schools and become lifelong leaders in a wide range of careers. In this role, I designed a rigorous curriculum for 7th and 8th grade students based on North Carolina Standard Course of Study with an achieved average of 80% unit proficiency while effectively implementing instruction built on student-generated data to attain… Show more Served as a member of a highly selective national service corps of recent college graduates of all academic majors who commit two years to teach in under-resourced public schools and become lifelong leaders in a wide range of careers. In this role, I designed a rigorous curriculum for 7th and 8th grade students based on North Carolina Standard Course of Study with an achieved average of 80% unit proficiency while effectively implementing instruction built on student-generated data to attain individual student growth goals. Additionally, I acted as middle grades social studies department chair for Thomasboro Academy by providing resources, instruction, and district information to fellow teachers. Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Event Volunteer Coordinator
      • Aug 2008 - Dec 2008

      Responsibilities included recruiting and organizing volunteers for Making Strides Against Breast Cancer, managing event logistics such as volunteer and participant registration, and collaborating closely with the event director for the eastern half of North Carolina to improve event data analysis systems. Responsibilities included recruiting and organizing volunteers for Making Strides Against Breast Cancer, managing event logistics such as volunteer and participant registration, and collaborating closely with the event director for the eastern half of North Carolina to improve event data analysis systems.

Education

  • University of North Carolina at Chapel Hill
    Bachelor of Arts in Communication Studies and Spanish, Spanish Language and Literature
    2006 - 2010

Community

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