Casey Sershon
Senior Director Business Development at Usaopoly (The Op)- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Chris Clark, MFA
It's easy to write a recommendation for Casey. I was one of his advertising and design professors at the Art Institute of California - San Diego. And he stood out to me from the first time I met him. He was always asking questions. Always seeking to get direction and improve. And always reworking things and refining concepts and designs until they were acceptable to his high standards (as well as mine). His ideas were always conceptual yet strategic, and his production regarding the execution of creative was excellent with proper methodology. Casey was in many of my classes and he never deviated from any of these characteristics. Always showed himself strong. Casey and I have stayed connected since his graduation and I've enjoyed watching his professional progression. He was doing very professional freelance work before he graduated and he has continued with much more of the same since graduation. In short, there's a lot of reasons to like Casey. He's a great surfer. Great dad. Great creative professional. Great musician and songwriter. An overall great guy personally and professionally. I highly recommend him in every way I know.
Danielle King
Casey is a creative and out of the box thinker. I'm convinced his synapses fire quicker than other people's and his ideas are always thought provoking and one step ahead of the game. With his easy going vibe and forward thinking solutions, he is an asset to any team and also highly capable of getting things done solo.
Chris Clark, MFA
It's easy to write a recommendation for Casey. I was one of his advertising and design professors at the Art Institute of California - San Diego. And he stood out to me from the first time I met him. He was always asking questions. Always seeking to get direction and improve. And always reworking things and refining concepts and designs until they were acceptable to his high standards (as well as mine). His ideas were always conceptual yet strategic, and his production regarding the execution of creative was excellent with proper methodology. Casey was in many of my classes and he never deviated from any of these characteristics. Always showed himself strong. Casey and I have stayed connected since his graduation and I've enjoyed watching his professional progression. He was doing very professional freelance work before he graduated and he has continued with much more of the same since graduation. In short, there's a lot of reasons to like Casey. He's a great surfer. Great dad. Great creative professional. Great musician and songwriter. An overall great guy personally and professionally. I highly recommend him in every way I know.
Danielle King
Casey is a creative and out of the box thinker. I'm convinced his synapses fire quicker than other people's and his ideas are always thought provoking and one step ahead of the game. With his easy going vibe and forward thinking solutions, he is an asset to any team and also highly capable of getting things done solo.
Chris Clark, MFA
It's easy to write a recommendation for Casey. I was one of his advertising and design professors at the Art Institute of California - San Diego. And he stood out to me from the first time I met him. He was always asking questions. Always seeking to get direction and improve. And always reworking things and refining concepts and designs until they were acceptable to his high standards (as well as mine). His ideas were always conceptual yet strategic, and his production regarding the execution of creative was excellent with proper methodology. Casey was in many of my classes and he never deviated from any of these characteristics. Always showed himself strong. Casey and I have stayed connected since his graduation and I've enjoyed watching his professional progression. He was doing very professional freelance work before he graduated and he has continued with much more of the same since graduation. In short, there's a lot of reasons to like Casey. He's a great surfer. Great dad. Great creative professional. Great musician and songwriter. An overall great guy personally and professionally. I highly recommend him in every way I know.
Danielle King
Casey is a creative and out of the box thinker. I'm convinced his synapses fire quicker than other people's and his ideas are always thought provoking and one step ahead of the game. With his easy going vibe and forward thinking solutions, he is an asset to any team and also highly capable of getting things done solo.
Chris Clark, MFA
It's easy to write a recommendation for Casey. I was one of his advertising and design professors at the Art Institute of California - San Diego. And he stood out to me from the first time I met him. He was always asking questions. Always seeking to get direction and improve. And always reworking things and refining concepts and designs until they were acceptable to his high standards (as well as mine). His ideas were always conceptual yet strategic, and his production regarding the execution of creative was excellent with proper methodology. Casey was in many of my classes and he never deviated from any of these characteristics. Always showed himself strong. Casey and I have stayed connected since his graduation and I've enjoyed watching his professional progression. He was doing very professional freelance work before he graduated and he has continued with much more of the same since graduation. In short, there's a lot of reasons to like Casey. He's a great surfer. Great dad. Great creative professional. Great musician and songwriter. An overall great guy personally and professionally. I highly recommend him in every way I know.
Danielle King
Casey is a creative and out of the box thinker. I'm convinced his synapses fire quicker than other people's and his ideas are always thought provoking and one step ahead of the game. With his easy going vibe and forward thinking solutions, he is an asset to any team and also highly capable of getting things done solo.
Experience
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Usaopoly (The Op)
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United States
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Entertainment Providers
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1 - 100 Employee
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Senior Director Business Development
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Jun 2022 - Present
Set company growth objectives and map out the vision and plan to achieve them. Align efforts cross departmentally to enter new categories, establish new partnerships, leverage success', and achieve significant financial growth and profit for the company. Lead key initiatives in new product development.
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Director Of Product Development
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Jan 2019 - Oct 2022
Discover, assess, plan and develop new product opportunities. Build and maintain relationships with world class partners. Oversee Game Development and Concept Design teams.
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Manager of New Product Development
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Jan 2018 - Dec 2018
Discover, asses, pitch and secure new business and product opportunities. Work with Game Development and Graphic Design teams on direction and execution. Collaborate on line planning efforts.
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Creative Designer
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Jan 2013 - Jan 2018
Create, design, develop and produce top-tier board games from world-class pop-culture licenses. Responsible for design and production of packaging and game components. Take games from concept to execution.
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Eve7
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Advertising Services
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Co-Owner/Marketing Director
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Nov 2007 - Jan 2018
Responsible for all advertising, social media, promotions, identity, branding and packaging. Manage the day to day retail operations and employees. Created standard operating procedures for the business. Hire, schedule and train employees. Responsible for all advertising, social media, promotions, identity, branding and packaging. Manage the day to day retail operations and employees. Created standard operating procedures for the business. Hire, schedule and train employees.
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Haro Design Group
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Cardiff, California
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Graphic Designer/Production Artist
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Jan 2012 - Jan 2015
Produce graphics, templates and visual guidelines for world class BMX events. Assist in development of new brand identity, including hard goods, soft goods and apparel. Assist in mergers and acquisitions. Produce graphics, templates and visual guidelines for world class BMX events. Assist in development of new brand identity, including hard goods, soft goods and apparel. Assist in mergers and acquisitions.
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9Myles, Inc
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Oceanside, CA
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Graphic Designer/Production Artist
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Sep 2011 - Sep 2014
9Myles, Inc. is a full-service advertising and branding agency. Worked side by side with Creative Director Myles McGuinness. Responsibilities included, copy writing, branding and logo design, web design, and interactive advertising and more. 9Myles, Inc. is a full-service advertising and branding agency. Worked side by side with Creative Director Myles McGuinness. Responsibilities included, copy writing, branding and logo design, web design, and interactive advertising and more.
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SKLZ
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United States
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Sporting Goods
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1 - 100 Employee
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Graphic Designer / Production Artist
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Jun 2012 - Dec 2012
Assisted in re-branding efforts, packaging design refresh, print ads/collateral and production. Assisted in re-branding efforts, packaging design refresh, print ads/collateral and production.
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Identity Surf
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Oceanside, California, United States
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Co-Owner
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Mar 2010 - Apr 2011
Designed logo and branding materials, registered and launched company. Hired Employees. Created standard operating platform. Run day to day operations. Maintain social web presence. Designed logo and branding materials, registered and launched company. Hired Employees. Created standard operating platform. Run day to day operations. Maintain social web presence.
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Best Buy
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Retail
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700 & Above Employee
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Services Supervisor
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Aug 2002 - Aug 2007
Managed team of 14-22 employees. Rolled out Geek Squad services. Won Achievers contest in 2007 by bringing my department to the top of the company after being at the bottom. The youngest supervisor at my store. Responsible for all managerial duties as well as interfacing with every other department in the store. One of three supervisor positions to require this. Managed team of 14-22 employees. Rolled out Geek Squad services. Won Achievers contest in 2007 by bringing my department to the top of the company after being at the bottom. The youngest supervisor at my store. Responsible for all managerial duties as well as interfacing with every other department in the store. One of three supervisor positions to require this.
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Sales Associate
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Sep 1999 - Apr 2002
Enjoyed making friends in the industry and being immersed in the surf culture. Enjoyed making friends in the industry and being immersed in the surf culture.
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Education
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2008 - 2012
Art Institute of California San Diego
BA, Advertising -
2003 - 2005
Mira Costa College
Psychology -
1998 - 2002
Carlsbad High School
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