Casey Ritter
PPC Specialist at TrackFive- Claim this Profile
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Topline Score
Bio
Credentials
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Advanced Search Advertising
GoogleNov, 2020- Nov, 2024 -
Google Ads Apps Certification
GoogleSep, 2022- Nov, 2024 -
Google Ads Display Certification
GoogleSep, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleSep, 2022- Nov, 2024
Experience
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TrackFive
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United States
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Staffing and Recruiting
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1 - 100 Employee
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PPC Specialist
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May 2022 - Present
-Develop digital paid strategies for current and prospective clients that focus on the client’s goals and opportunities -Accurately develop, implement, and manage successful paid media campaigns, demonstrating revenue/lead goals efficiency and volume to ensure high profitability across channels -Execute keyword research to develop strategic ad campaigns that will drive high return on investment -Use business intelligence data and tools to identify and monitor client spend -Work closely with content and development teams to implement and consistently optimize campaign landing pages -Continually monitor and update media budgets to prioritize the highest performing channels, driving top profitability and maintaining spend within agreed upon budgets -Manage day-to-day client relations through regular communication Show less
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eLocal
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United States
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Advertising Services
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100 - 200 Employee
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Digital Marketing Specialist
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Jan 2022 - May 2022
Was acquired from Homeserve Was acquired from Homeserve
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HomeServe USA
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United States
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Consumer Services
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700 & Above Employee
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Digital Marketing Specialist
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Nov 2020 - Jan 2022
-Provide complete management and execution of media buys that include paid search, display advertising, behavioral targeting, internet yellow page directories, email marketing, social media and performance-based advertising units. -Provide thorough analysis of paid search and media campaigns via management platform and reporting tools. -Execute competitive research utilizing comprehensive tool sets -Manage relationships with search engine vendors and other third parties. -Effectively communicate performance to clients/superiors -Support new business development efforts and contribute to PowerPoint presentations -Contribute to internal status meetings and external partner meetings -Execute best practice strategies and methodologies to maximize marketing programs -Identify additional online marketing channels and tactics that may assist in achieving client's marketing objectives -Stay current with all online marketing industry developments and best practices -Create new campaign structures including Ad Groups, Ads and keywords/placements Show less
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Dionysus Entertainment Productions
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Levittown, Pennsylvania, United States
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Social Media Marketing Coordinator
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Aug 2020 - Nov 2020
• Managed and monitored social media accounts for follower analysis, growth, and reach • Was in charge of press and engagement posts on all social media accounts • Supported online marketing strategies to increase awareness of the marketing campaign • Improved quality of social media content and engaged with our audience and target market • Excellent copy writing and editing skills, close attention to detail • Managed and monitored social media accounts for follower analysis, growth, and reach • Was in charge of press and engagement posts on all social media accounts • Supported online marketing strategies to increase awareness of the marketing campaign • Improved quality of social media content and engaged with our audience and target market • Excellent copy writing and editing skills, close attention to detail
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Avenue 365 Lender Services
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United States
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Insurance
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1 - 100 Employee
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Post Closer Specialist
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Jul 2020 - Nov 2020
• Ensured company received fully executed files in a timely fashion from closing agents • Facilitated review, correction if needed, and delivery of completed packages to lender • Worked to obtain signature on missing or additional documents • Remedy post closing issues through contact with closing agents and consumers • Monitored and responded to questions/information at post closing email addresses. • Understood and complied with regulatory requirement for funding, recording and policies. • Timely and accurate sending of recordings to proper counties for recording • Ability to detect errors and create a preventive mechanism prior to submitting recordings • Monitored incoming recording and entered into Ramquest as completed task. • Completed Owner’s and Loan Policies • Reviewed files for recording • Submitted files for recording • Addressed recording rejections Show less
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PrimoHoagies Franchising, Inc.
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United States
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Food and Beverage Services
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1 - 100 Employee
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Manager
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May 2019 - Jul 2020
• Worked in a team and is responsible for training new team members • Was responsible for closing operations • Designed a print advertisement to promote the store and promotions • Marketed the store through social media by promoting products • Worked in a team and is responsible for training new team members • Was responsible for closing operations • Designed a print advertisement to promote the store and promotions • Marketed the store through social media by promoting products
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La Salle University
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United States
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Higher Education
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700 & Above Employee
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La Salle University's Athletics Marketing and Corporate Sales Department Internship
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Sep 2019 - Apr 2020
• Assisted with the execution of fall and spring sport marketing plans and campaigns • Assisted with all aspects of marketing, game production, and promotions • Designed print advertisements for companies to be displayed in the La Salle Athletics yearbook • Worked athletic games and special events to entertain existing partners • Followed through to ensure contractual and asset fulfillment's were met • Assisted with the execution of fall and spring sport marketing plans and campaigns • Assisted with all aspects of marketing, game production, and promotions • Designed print advertisements for companies to be displayed in the La Salle Athletics yearbook • Worked athletic games and special events to entertain existing partners • Followed through to ensure contractual and asset fulfillment's were met
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Education
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2016 - 2020
La Salle University
Bachelor's degree, Marketing and Digital Arts / Multimedia Design -
2012 - 2016
Little Flower Catholic High School for Girls
High School Diploma
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