Casey R. Brown

Communications & Publications Coordinator at Central New York Regional Transportation Authority (Centro)
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Contact Information
us****@****om
(386) 825-5501
Location
Syracuse, New York, United States, US
Languages
  • German -

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Bio

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Experience

    • Communications & Publications Coordinator
      • Feb 2015 - Present

      Responsible for increasing the public's awareness of Authority services through the development of publications and the use of interactive media platforms. Responsible for Authority's branding identity, and the production of public timetables & maps. Develop service and news related digital content responsive to the transportation needs of the Central New York community. Purchase, design, and coordinate the placement of assigned media-based transit advertising. Facilitate local outreach events to promote Centro products and services. Assist in schedule development and ridership data collection, using available data generating technology including CAD AVL and ARC GIS. Develop training materials that communicate and promote Centro product, service, and branding initiatives. Maintain archival database of newspaper clippings, advertisements, and press releases. member of the Accessible Transportation Advisory Council (ATAC).

    • Communications Coordinator
      • Jul 2008 - Feb 2015

      Design marketing and financial publications and promotional products, serve as public relations and customer service liaison, manage corporate website content, redesign and implement new company logo and branding, coordinate the Commuter Tax Benefit program for local businesses, coordinate public hearings, community events, presentations and organize employee outings, purchase media for promotions and informational campaigns, solicit vendors for marketing and promotional materials, assist with the acquisition and implementation of a GPS tracking and monitoring system for transit fleet, developed customer outreach initiatives through social media, coordinate the development of the Email-Text Alert system, maintain emergency Snow Route information and stop locations, produce the service alerts, company photographer/ videographer, mapping and schedule designer, trip planning advisor, travel training coordinator

    • Assistant Videographer
      • May 2016 - Present

      https://vimeo.com/matthewsalzlerhttps://www.facebook.com/matthewsalzlercinema/

    • Race Timing Crew
      • 2007 - Present

      Assist with various technical and organization aspects of running events across Central New York including: supervising event registration, race timing, transportation & handling of timing equipment, event management, road traffic coordination, and officiating support. Some of the many events I have been involved with include:Road RacesUtica Boilermaker Race (18,000 entries)Delaware YMCA Buffalo Turkey Trot (13,200 entries)Boston Marathon (22,540 finishers)Syracuse Mountain Goat RaceEmpire State MarathonSyracuse Half MarathonTrack & FieldNYS Section III ChampionshipsVarious Central New York Track Meets & Invitationals as well as Indoor Track Meets & InvitationalsCross CountryNike Team NY & Northeast Regional Cross Country ChampionshipsNew York State Public High School Athletic Association XC ChampionshipsVarious Central New York Cross Country Invitationals Section III ChampionshipsOnondaga High School League ChampionshipsTriathalonsThe Great Race - Auburn, NY

    • United States
    • Higher Education
    • 700 & Above Employee
    • Alumni Event Coordinator
      • 2006 - Present

      I have organized several Ithaca College alumni and student events in Central New York ranging from networking and business development opportunities to social outings. In 2011, I joined forces with fellow alums: Randy Williams and Chris Didio at IC Business Link to harness and refine the networking capabilities of Central New York alums to identify internship and job placement opportunities for students as well as B2B opportunities for fellow alums.

    • Board Member
      • Feb 2014 - Mar 2015

      Established in 2013 as the charitable arm of the Syracuse Silver Knights professional indoor soccer team, the Syracuse Silver Knight Foundation (“SSKF”), serves the Central New York community by creating athletic and creative educational youth programs, that strive to enrich the lives of children and provide opportunities which motivate them to live up to their potential, and help to guide them towards a positive, well-rounded future.

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Convention Promotions Manager
      • Jun 2007 - May 2008

      Coordinate production and delivery of numerous print and online marketing pieces including; securing design vendors, negotiating pricing, developing design and creative with vendors. Develop tradeshow schedule, prepare contracts, shipping, and billing for events and sales missions. Coordinate conference familiarization tours, sales missions, client events, and tradeshow materials. Maintain database of leads and RFP’s for the sales staff to track their progress and success of sales and marketing for each of the tradeshows and sales missions that they participated in. Collaborate with marketing staff to develop content and design for website, press releases, Chamber of Commerce News, client updates, and other promotional materials.Procure promotional materials and collaborate with vendors to develop themes and brand identity.

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Inside Sales & Marketing
      • Sep 2006 - Jun 2007

      Process orders for machine tools and parts for regional manufacturing companies. Provide customer service and troubleshooting solutions for machine tool applications. Managed warehouse inventory of machine tools and industrial supplies, create online sales venue to liquidate old stock items, and coordinate organization of warehouse. Coordinate procurement of repair parts and supplies from vendors for preventative maintenance and for emergency repair situations. Develop and maintain customer and vendor databases for sales, leads, and personal contacts for sales staff and business history tracking. Design and produce monthly promotional flyers, fax advertisements, and in-house business forms. Completed Hangsterfer's Laboratories cutting fluids sales training program.

    • United States
    • Retail
    • 700 & Above Employee
    • Service Team Coordinator
      • 2001 - 2007

      Provide assistance to store and department managers in handling daily operations. Assist with scheduling and supervising Front-End department employees. Collaborate with entire management team to support other departments’ special projects. Unload produce tractor trailers and provide on-demand assistance in the following departments: Prepared Foods, Pizza, Subs & Coffee Shop, Frozen, and Dairy. Wegmans Scholarship Recipient.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Videographer: Lab of Ornithology: Bioacoustics Program/Macaulay Library Internship
      • 2003 - Jun 2005

      Assisted with videographer duties on 3 separate productions: "Mundy Wildflower Garden," "Sapsucker Woods" and "The Sea of Sound." Daily duties included: wildlife documentary filmmaking and editing, camera operating, cataloging video segments, wildlife identification, equipment maintenance and transportation, promotional photography, and research.The Sea of Sound project included a whale-tagging and hydrophone deployment expedition in the Stellwagon Bank National Marine Sanctuary off the coast of Cape Cod to film the efforts of scientists working to protect an endangered species from ship collisions.

    • United States
    • Retail
    • 500 - 600 Employee
    • Clerk
      • 1997 - 2000

      Job duties performed: operate cash register, pharmacy chores, photo desk, stock merchandise and manage inventory, custodial duties, assist with store site relocation and set-up, store closing procedures and security, and Gand Opening event promotions liaison.

Education

  • Ithaca College
    Bachelor of Science (B.S.), Organizational Communication, Learning & Design | Health Communications Minor
    2001 - 2005
  • Paul V. Moore High School
    NYS Regents Diploma with Honors
    1997 - 2001

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