Experience

Sakura of America

• United States
• Retail Art Supplies
• 1 - 100 Employee

• SR. Marketing Manager- Innovation & Consumer Insights

  • Jul 2020 - Present



E. & J. Gallo Winery

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Senior Associate Brand Manager- Barefoot Cellars

  • Sep 2019 - Jul 2020

  Barefoot Cellars SR. ABM

• Senior Associate Brand Manager, Mirassou, Carnivor, Manage for Profit Portfolio

  • May 2019 - Aug 2019

• Associate Brand Manager

  • Jul 2017 - Apr 2019

  Associate Brand Manager, Carnivor & Mirassou, Manage for Profit PortfolioMaintain Portfolio Brand Role Captain Co-President, E&J Gallo LGBTQ+ Employee Resource Group



Indiana University - Kelley School of Business

• United States
• Higher Education
• 700 & Above Employee

• MBA, Class of 2017

  • Jul 2015 - May 2017

  MBA, Class of 2017, Concentrations Marketing & Management• President, Kelley Wine Club• Leader, GLOBASE India 2017• Peer Coach & Kelley Leadership Academy member• 2015-2016 Elite 8 Brand Management Case Competition team member• Faculty-selected member, Consumer Marketing Academy• Forté Fellowship Recipient MBA, Class of 2017, Concentrations Marketing & Management• President, Kelley Wine Club• Leader, GLOBASE India 2017• Peer Coach & Kelley Leadership Academy member• 2015-2016 Elite 8 Brand Management Case Competition team member• Faculty-selected member, Consumer Marketing Academy• Forté Fellowship Recipient



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• GMDP Intern

  • Jun 2016 - Aug 2016

  Home Care Division, Fabric Conditioner CategorySuavitel & Fleecy Brands Home Care Division, Fabric Conditioner CategorySuavitel & Fleecy Brands



PetSmart

• United States
• Retail
• 700 & Above Employee

• Associate Buyer, Cat Toys

  • Mar 2015 - Jun 2015

  • Managed and grew $60M/year Cat Toy business via assortment strategy, marketplace analysis, data analytics, and coordination of eight cross-functional support teams• Conceived and presented detailed 3-year strategic vision with execution timelines and deliverables, earning approval for two new brand launches worth an incremental $3M in sales

• Assistant Buyer, Waste Management

  • Apr 2013 - Mar 2015

  • Directed cat assortment reset using data analytics and customer insights to drive new product innovation, resulting in 9% growth in $80M P&L category sales• Negotiated with 40 vendors to optimize marketing portfolio and capitalize on freight and quality efficiencies, helping drive category gross margin accretion of over 60 basis points to prior year• Led ten-person research committee in creating and deploying market research tactics to 2,000 respondents resulting in assortment changes across seven categories

• Merchandising Rotational Analyst, Proprietary Brands

  • Jul 2012 - Apr 2013

  • Analyzed market trends and internal data to source and re-launch Martha Stewart Pets assortment in over 10 product categories, generating sales and gross margin growth in all categories• Acted as liaison between Martha Stewart Living Omnimedia, PetSmart buyers, and sourcing partner to create seasonal assortments and themes, resulting in optimal impulse assortment sales



PetSmart

• United States
• Retail
• 700 & Above Employee

• Summer Intern

  • Jun 2011 - Aug 2011

  • Developed proprietary brand dog toy assortment for July 2012 launch; negotiated with six vendors• Analyzed weekly sales data, competing retail strategies, and industry trends; used findings to enrich PetSmart product assortment • Developed proprietary brand dog toy assortment for July 2012 launch; negotiated with six vendors• Analyzed weekly sales data, competing retail strategies, and industry trends; used findings to enrich PetSmart product assortment



Dylan's Candy Bar

• United States
• Retail
• 100 - 200 Employee

• Merchandising Intern

  • Jun 2010 - Aug 2010

  • Worked with purchasers on product mix; created 300 new SKUs and UPCs to support multi- store system; analyzed and corrected inventory issues• Developed strong relationships with 10 preferred suppliers; created 100 page wholesale catalog • Worked with purchasers on product mix; created 300 new SKUs and UPCs to support multi- store system; analyzed and corrected inventory issues• Developed strong relationships with 10 preferred suppliers; created 100 page wholesale catalog