Experience

Red Antler

• Advertising Services
• 100 - 200 Employee

• Strategy Director

  • Aug 2022 - Present



CBX

• United States
• Design
• 1 - 100 Employee

• Director of Verbal Strategy

  • Jun 2021 - Aug 2022

  Led verbal strategy, naming, voice, messaging & campaign development; worked alongside VP of Strategy to codify agency processes.Merck. Ostuka Wellness. JM Smucker. Swisher. Trojan.

• Senior Strategist

  • Mar 2020 - Jun 2021

  Owned development of brand positioning, naming, messaging & voice frameworks; worked alongside ECDs on portfolio & packaging visual systems.PepsiCo. A&H. Shoprite. Mission Foods. OGX.



Story Worldwide

• United States
• Advertising Services
• 1 - 100 Employee

• Verbal Brand Strategist/Account Director

  • Sep 2019 - Feb 2020

  Worked alongside Chief Strategy Officer to lead brand narrative workshops & create authentic, ownable & differentiated 'story platforms' for agency clients. Weleda. Lexus. FX. Arm Technology. Worked alongside Chief Strategy Officer to lead brand narrative workshops & create authentic, ownable & differentiated 'story platforms' for agency clients. Weleda. Lexus. FX. Arm Technology.



BrandFire

• United States
• Advertising Services
• 1 - 100 Employee

• Verbal Brand Strategist/Account Director

  • Feb 2016 - Sep 2019

  Developed brand positioning, mission statements, manifestos, messaging & voice; participated in brand & sub-brand naming; managed Client relationships.Kim Kardashian. David Goggins. North Memorial Health. Talon Air. Various CPG.

• Brand Strategist/Account Supervisor

  • Feb 2015 - Mar 2016

  Developed brand positioning, mission statements, manifestos, messaging & voice, social content concept; conducted brand audits; managed Client relationships.Roadway Moving. Allergan's Lo Loestrin Birth Control. Run DMC.



VICE Media

• United States
• Media Production
• 700 & Above Employee

• Branded Content Strategist

  • May 2014 - Dec 2014

  Developed content campaign concepts to activate brand-influencer partnerships within EDM genre. BudLight. Smirnoff. Joe Fresh. Beats by Dre. Developed content campaign concepts to activate brand-influencer partnerships within EDM genre. BudLight. Smirnoff. Joe Fresh. Beats by Dre.



Interbrand

• United States
• Advertising Services
• 700 & Above Employee

• Verbal Identity Intern

  • Jun 2013 - Aug 2013

  Contributed to naming, voice & tagline projects. Contributed to naming, voice & tagline projects.