Yudi Tang

Communication Intern at US Heartland China Association
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Contact Information
us****@****om
(386) 825-5501
Location
Evanston, Illinois, United States, US
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency
  • German Elementary proficiency

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Noshir Contractor

I am thrilled to recommend Yudi, a remarkable graduate student I enjoyed teaching in Leveraging Networks at Northwestern University. Her exceptional qualities, including teamwork collaboration, quick adaptation, critical thinking abilities, and proactive nature, make her an outstanding candidate in digital advertising. Yudi's insatiable curiosity and hunger for knowledge are truly inspiring. Her relentless pursuit of learning and commitment to exploring new ideas make her a standout in the field. I have witnessed her academic excellence in communication and networking, which has honed her expertise in digital marketing, media storytelling, and strategic communication. It is with great confidence that I recommend Yudi for opportunities in digital marketing. Yudi will undoubtedly make significant contributions in her future endeavors. Her unique perspective, diverse skill set, and practical knowledge make her poised to deliver transformative experiences to any organization she goes.

Steve Grand

I am writing this letter of recommendation for Casa Tang, who was a remarkable student in my Masters class at Northwestern University titled "Persuasive Video Storytelling." As Casa's professor, I had the privilege of witnessing her exceptional talents and dedication to the field of communication, particularly in the realm of video production and storytelling. Casa's enthusiasm for learning and her motto of staying curious and hungry exemplify her passion for exploring new experiences and perspectives. Throughout the course, Casa demonstrated a keen interest in various aspects of communication, including digital storytelling, creative branding and design, corporate communication, leadership, media and strategy, international strategic communication, leveraging networks, and, of course, video storytelling. Her comprehensive understanding of these subjects has honed her skills in digital marketing, media storytelling, strategic communication, and networking, making her an outstanding candidate in the digital marketing and communication industry. I was particularly impressed with Casa's master projects, where she displayed her ability to produce compelling marketing campaigns and strong documentary filmmaking. Her final project, a documentary about the Refresh Dance team at Northwestern was beautifully shot and edited. The piece captured the energy and expertise of the dancers while also showing the emotional, meaningful personal connections of the group and the community. Compelling, captivating visual storytelling with a meaningful message. Casa has shown an ability to work within and between two cultures. Although her native language is Chinese, she adeptly communicates in English, both written and verbally. She has a fantastic understanding of the nuances of English and demonstrates that in her writing, her presentations and in conversation. In conclusion, I’ve had to good fortune to teach, mentor and meet a lot of amazing students. Casa Tang is one of the best I’ve encountered. Casa is a passionate storyteller with a unique perspective and international experience in digital media production. She possesses a diverse skill set and practical knowledge that makes her an exceptional candidate in the digital marketing and communication industry. Casa's ability to create diverse genres of original works in a fast-paced, multitasking environment is commendable, and I am confident that she will bring a life-changing experience to both her team and the audience. I highly recommend Casa Tang without reservation, and I believe she will be a valuable asset to any organization she joins. She’s also someone you enjoy being around. Should you require any further information, please feel free to reach out to me. Sincerely, Steven L. Grand, Ph.D. Northwestern University Department of Communications

Rick Morris

Yudi was a student in my class on Leadership, Media, and Strategy at Northwestern. She is very smart, incredibly hard-working, and an insightful person. She was always prepared and ready with excellent analysis. Her experience as a media marketer and writer give her an ability to make compelling and interesting presentations.

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Credentials

  • Advertise Foundations Certificate
    Brandwatch
    Dec, 2022
    - Nov, 2024
  • Consumer Research Foundations Certificate
    Brandwatch
    Dec, 2022
    - Nov, 2024
  • Influence Foundations Certificate
    Brandwatch
    Dec, 2022
    - Nov, 2024

Experience

    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Communication Intern
      • Jun 2023 - Present

      ▪Collaborated video content creation of the 3rd Annual U.S. China Agriculture Roundtable to raise USHCA’s brand awareness, produced daily videos in line with USHCA’s mission statement and helped facilitated a better connection with the audience. ▪Developed action plans to implement USHCA’s digital marketing strategy and expanded its social media presence by editing existing content and creating new content for multi-media platforms. ▪Collaborated video content creation of the 3rd Annual U.S. China Agriculture Roundtable to raise USHCA’s brand awareness, produced daily videos in line with USHCA’s mission statement and helped facilitated a better connection with the audience. ▪Developed action plans to implement USHCA’s digital marketing strategy and expanded its social media presence by editing existing content and creating new content for multi-media platforms.

    • United States
    • Non-profit Organizations
    • Film Marketing & Distribution Intern
      • Jun 2023 - Aug 2023

      ▪Planned and promoted virtual events, such as Rotary Clubs International Joint Online Mega Meeting with President Gordon R. McInally, and former president Ouzel Esiri, over 1000 Rotarians registered to participate. ▪Researched, brainstormed, and contacted potential sponsors for company’s worldwide broadcast, platforms including DirecTV, Dish Network as well as over 100 PBS affiliates. ▪Contacted universities around the world to set up educational screenings for the documentary film The World is My Country, conducted social media outreach to potential affiliates. ▪Emailed and called conference planners to book films and speakers, promoted membership of the club and bimonthly podcast People-Powered Planet. Show less

  • The Silk Space
    • Vancouver, British Columbia, Canada
    • Media Marketing Specialist
      • Feb 2023 - May 2023

      ▪Wrote the brand story and proposed the company vision. Created and shared engaging content, provided effective ongoing competitive analysis support. ▪Generated online and offline marketing campaigns in reports and presentation materials for broker demonstrations and customer enrollments in order to maximize productivity and ROI. ▪Identified, develop and executed key external partnerships that will help to evolve the brand. ▪Wrote the brand story and proposed the company vision. Created and shared engaging content, provided effective ongoing competitive analysis support. ▪Generated online and offline marketing campaigns in reports and presentation materials for broker demonstrations and customer enrollments in order to maximize productivity and ROI. ▪Identified, develop and executed key external partnerships that will help to evolve the brand.

    • Event Planner & Media Coordinator
      • Mar 2022 - Aug 2022

      ▪Developed and conducted more than 50 online and on-site social events. Designed 5 new projects and pitched ideas, engaged with consumers, hosted meetings after test run and evaluated the process. ▪The events helped to solve the socializing problem in Chinese younger working generation, and broke the networking boundaries without bias in a non-profit youth organization. ▪Operated company WeChat media channel with copywriting more than 80 of company’s public account tweets. Directed and edited 30 corresponding videos to advertise the channel and increase brand awareness. ▪Boosted the number of subscribers up to 10%. Show less

    • China
    • Media Production
    • 100 - 200 Employee
    • Directing Intern
      • Jan 2022 - Apr 2022

      ▪Scripted and pitched ideas for season 8 of Go Fighting!, a Chinese variety show broadcast with average total viewers per season over 2 billion, released on June 26, 2022 on Dragon Television channel. ▪Assisted with creation of storyboard. Wrote market reports and competitive analysis. ▪Scripted and pitched ideas for season 8 of Go Fighting!, a Chinese variety show broadcast with average total viewers per season over 2 billion, released on June 26, 2022 on Dragon Television channel. ▪Assisted with creation of storyboard. Wrote market reports and competitive analysis.

    • Multimedia Journalist
      • Jan 2021 - Dec 2021

      ▪Investigated news through interviews, shot and edited videos, wrote reports and presented news on screen. ▪Produced documentaries for annual figures. Managed TV station's live streaming channels. ▪Investigated news through interviews, shot and edited videos, wrote reports and presented news on screen. ▪Produced documentaries for annual figures. Managed TV station's live streaming channels.

  • A Weekend Variety Show
    • Lishui, Zhejiang, China
    • Production Executive
      • Jan 2021 - Sep 2021

      ▪Directed teasers. Scripted the show, managed the live streaming events both online and on-site. ▪Pitched in fund-raising sessions, got sponsorship from over 20 companies. Invited figures as guest speakers. ▪Directed teasers. Scripted the show, managed the live streaming events both online and on-site. ▪Pitched in fund-raising sessions, got sponsorship from over 20 companies. Invited figures as guest speakers.

  • Geek Shoot Jack
    • Beijing, China
    • Videographer & Editor
      • Jun 2020 - Sep 2020

      ▪Shot and edited videos for concerts. Worked with artists in producing music videos and micro films. ▪Partnered Artists: Jackson Wang, Lang Lang, Charlie Zhou, Jackson Yee, Sunset Rollercoaster. ▪Company granted “MBIA Annual Music Industry Contribution Case Award” in year 2020. ▪Shot and edited videos for concerts. Worked with artists in producing music videos and micro films. ▪Partnered Artists: Jackson Wang, Lang Lang, Charlie Zhou, Jackson Yee, Sunset Rollercoaster. ▪Company granted “MBIA Annual Music Industry Contribution Case Award” in year 2020.

    • Marketing Advertising Specialist
      • Jul 2018 - Jun 2020

      ▪Recruited faculty to teach workshop, utilized social media marketing to extend student resources. ▪Analyzed marketing trend in the forefront. Conducted customer feedbacks for better brand management. ▪Recruited faculty to teach workshop, utilized social media marketing to extend student resources. ▪Analyzed marketing trend in the forefront. Conducted customer feedbacks for better brand management.

  • Writing Center of Emory University
    • Atlanta, Georgia, United States
    • Writing Tutor
      • Sep 2018 - Mar 2020

      ▪Helped students to brain storming writing ideas. Corrected structure problems in MLA writing; reviewed film evaluation and first year writing class’ paper. ▪Developed competency in communicating with different people and improved writing ability. ▪Helped students to brain storming writing ideas. Corrected structure problems in MLA writing; reviewed film evaluation and first year writing class’ paper. ▪Developed competency in communicating with different people and improved writing ability.

  • Theater of Emory University
    • Atlanta, Georgia, United States
    • Backstage Operator
      • Sep 2018 - Dec 2019

      ▪Crafted set design, run the light and sound during theatrical performance. ▪Acted as the liaison between directors and performers, gained experience in communication between departments. ▪Crafted set design, run the light and sound during theatrical performance. ▪Acted as the liaison between directors and performers, gained experience in communication between departments.

Education

  • Northwestern University
    Master of Science - MS, Communication and Media Studies
    2022 - 2023
  • Emory University
    Bachelor of Arts - BA, Film and Media Studies
    2017 - 2020

Community

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