Experience

Ajah
• Canada
• Business Consulting and Services
• 1 - 100 Employee
• Project Coordinator

  • Oct 2023 - Present


Rialtic

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Product Marketing Manager

  • Jun 2022 - Mar 2023

  First product marketer for this healthcare SaaS startup. Highlights: - Codified senior leaderships’ tacit knowledge to train employees and enable sales - Built and maintained product documentation that led to consistency in external communications - Developed feature deployment processes that educated internal audiences and prepared them for sales and customer success comms



Google

• United States
• Software Development
• 700 & Above Employee

• Global Product Lead

  • Apr 2021 - Jun 2022

  Strategy owner for all education and optimization experiences on Ads Help Center. - Set vision and roadmap for platform’s scaled optimization and education programs - Designed experiments to inform strategy and long term platform optimization - Managed relationships with eng partners, content, product and tech ops teams - Created project plans and timelines, including identification of milestones and key deliverables



Deloitte Digital

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant

  • Apr 2021 - Apr 2021

  San Jose, California, United States

• Consultant, Advertising and Marketing Technology

  • May 2018 - Apr 2021

  San Jose, CA Go to market lead for global roll out of Deloitte's human experience product as well as end-to-end management of advertising and marketing engagements. - Develop global go to market strategies for Deloitte's Hux product - Collaborate with clients, their vendor stakeholders, and Deloitte teams to build deep understanding of current state architecture, client needs, and requirements - Write project issues/stories - Build project road maps and timelines, including identification of… Show more Go to market lead for global roll out of Deloitte's human experience product as well as end-to-end management of advertising and marketing engagements. - Develop global go to market strategies for Deloitte's Hux product - Collaborate with clients, their vendor stakeholders, and Deloitte teams to build deep understanding of current state architecture, client needs, and requirements - Write project issues/stories - Build project road maps and timelines, including identification of milestones and key deliverables - Develop marketing strategies, test and learn programs, customer journeys, and solutions to address pain points - Deliver project outputs to clients



AKQA

• United States
• Design
• 700 & Above Employee

• Campaign Mananager, Programmatic Media

  • Mar 2018 - May 2018

  San Francisco Bay Area

• Associate Campaign Manager, Programmatic

  • Oct 2016 - Mar 2018

  San Francisco, California - Build and manage campaigns in DBM, The Trade Desk, AAP, and Facebook/Instagram - Strategize quarterly campaigns by recommending tactics and data providers - Contribute to AKQA's internal brand safety best practices via analysis projects



R2integrated

• United States
• Advertising Services
• 1 - 100 Employee

• Media Buyer

  • Feb 2016 - Sep 2016

  Campbell, CA Launched and managed digital content syndication and awareness campaigns for IBM Marketing Cloud, Google Analytics 360, and Axcient. Monitored campaign performance via Google DoubleClick, optimized ads and created reporting to provide clients with real-time results. Supported agency media planners and VP of Media in execution of quarterly budgets as large as $1.5 million per client.



Cafe Stritch

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Social Media and Front of House Manager

  • Aug 2014 - Feb 2016

  San Jose, California In this position I managed all of Stritch's social media presence across Facebook, Instagram, Twitter, and Snapchat, researched and tracked the campaigns of our direct competitors, updated our event calendars across multiple websites, and created unique promotional art and copy for weekly email blasts. Collected and analyzed metrics of social media performance using Facebook Analytics to inform and guide strategic marketing choices. Increased likes by 53% in one year without paid advertising.



Trail Head Cyclery

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Community and Social Media Management

  • Aug 2012 - Jul 2014

  In addition to curating the shop's presence on all relevant major industry and social media platforms, I also designed and distributed graphic media and planned and marketed promotional events. Special projects I worked on at Trail Head include analysis of meta customer information, community development, and a collaboration with Specialized Bicycles Inc. and Stanford University's design school to develop protocol for the proliferation of offline marketing processes I developed.