Caryce Porter
Sr. Digital Marketing Manager at LEAP Innovations- Claim this Profile
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Bio
Stacy Iannarone
Caryce was part of my digital team at Becker Professional Education and she was always a consummate professional. She approached ambiguity fearlessly and sought ways to enhance processes to increase efficiency and revenue for Becker’s email channel. Caryce assumed a great deal of responsibility within a short amount of time and successfully developed a cohesive email strategy, deployment calendar, and collaborated with client services, field teams and colleagues to disseminate relevant, personalized and timely content to students within the CPA, CPE, healthcare and project management verticals. She also spearheaded a significant email integration/automation project with Exact Target and Sale Force. She cultivated vendor relationships, navigated the development and deployment of a comprehensive communication roadmap and created a new dashboard to effectively evaluate and optimize campaign performance. Caryce’s energetic and enthusiastic attitude enabled her adapt to any situation, solve problems quickly and achieve multiple project deadlines. She was a great addition to the team and I would welcome the opportunity to partner with her again in the future.
Diana Coffman, MBA
Caryce is a dedicated and dependable employee. She sets high standards for herself and has a competitive spirit. She is always willing to learn new subjects and catches on to new processes quickly. She would be an asset to any company.
Stacy Iannarone
Caryce was part of my digital team at Becker Professional Education and she was always a consummate professional. She approached ambiguity fearlessly and sought ways to enhance processes to increase efficiency and revenue for Becker’s email channel. Caryce assumed a great deal of responsibility within a short amount of time and successfully developed a cohesive email strategy, deployment calendar, and collaborated with client services, field teams and colleagues to disseminate relevant, personalized and timely content to students within the CPA, CPE, healthcare and project management verticals. She also spearheaded a significant email integration/automation project with Exact Target and Sale Force. She cultivated vendor relationships, navigated the development and deployment of a comprehensive communication roadmap and created a new dashboard to effectively evaluate and optimize campaign performance. Caryce’s energetic and enthusiastic attitude enabled her adapt to any situation, solve problems quickly and achieve multiple project deadlines. She was a great addition to the team and I would welcome the opportunity to partner with her again in the future.
Diana Coffman, MBA
Caryce is a dedicated and dependable employee. She sets high standards for herself and has a competitive spirit. She is always willing to learn new subjects and catches on to new processes quickly. She would be an asset to any company.
Stacy Iannarone
Caryce was part of my digital team at Becker Professional Education and she was always a consummate professional. She approached ambiguity fearlessly and sought ways to enhance processes to increase efficiency and revenue for Becker’s email channel. Caryce assumed a great deal of responsibility within a short amount of time and successfully developed a cohesive email strategy, deployment calendar, and collaborated with client services, field teams and colleagues to disseminate relevant, personalized and timely content to students within the CPA, CPE, healthcare and project management verticals. She also spearheaded a significant email integration/automation project with Exact Target and Sale Force. She cultivated vendor relationships, navigated the development and deployment of a comprehensive communication roadmap and created a new dashboard to effectively evaluate and optimize campaign performance. Caryce’s energetic and enthusiastic attitude enabled her adapt to any situation, solve problems quickly and achieve multiple project deadlines. She was a great addition to the team and I would welcome the opportunity to partner with her again in the future.
Diana Coffman, MBA
Caryce is a dedicated and dependable employee. She sets high standards for herself and has a competitive spirit. She is always willing to learn new subjects and catches on to new processes quickly. She would be an asset to any company.
Stacy Iannarone
Caryce was part of my digital team at Becker Professional Education and she was always a consummate professional. She approached ambiguity fearlessly and sought ways to enhance processes to increase efficiency and revenue for Becker’s email channel. Caryce assumed a great deal of responsibility within a short amount of time and successfully developed a cohesive email strategy, deployment calendar, and collaborated with client services, field teams and colleagues to disseminate relevant, personalized and timely content to students within the CPA, CPE, healthcare and project management verticals. She also spearheaded a significant email integration/automation project with Exact Target and Sale Force. She cultivated vendor relationships, navigated the development and deployment of a comprehensive communication roadmap and created a new dashboard to effectively evaluate and optimize campaign performance. Caryce’s energetic and enthusiastic attitude enabled her adapt to any situation, solve problems quickly and achieve multiple project deadlines. She was a great addition to the team and I would welcome the opportunity to partner with her again in the future.
Diana Coffman, MBA
Caryce is a dedicated and dependable employee. She sets high standards for herself and has a competitive spirit. She is always willing to learn new subjects and catches on to new processes quickly. She would be an asset to any company.
Experience
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LEAP Innovations
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Sr. Digital Marketing Manager
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Sep 2019 - Present
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Gallagher
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United States
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Insurance
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700 & Above Employee
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Marketing Automation Manager
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May 2018 - Aug 2019
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American Hospital Association
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United States
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Hospitals and Health Care
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500 - 600 Employee
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Digital Marketing Manager
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Oct 2015 - Oct 2017
Strategizes and executes of full cycle digital marketing campaigns, utilizing digital ads, pay per click, landing pages, lead capture forms and emails and engaging content. Owner of marketing automation system, Pardot. Coder of responsive HTML email and landing pages. Creator and manager of content utilized in print and digital ads, landing pages, websites, emails, white papers and more. Captures prospects through strategic marketing and creates qualified leads by nurturing them with relevant information. Created lead scoring program to deliver leads that are "decision-ready" to sales team. Show less
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Becker Professional Education
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United States
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Higher Education
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200 - 300 Employee
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Digital Marketing Specialist
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Sep 2014 - Oct 2015
Owner of all aspects of email marketing including creative direction, development (html5), copy, testing, scheduling analysis and optimization. Successfully set the company up with it first automations, scheduled and triggered. Spearheaded the Salesforce integration with the Marketing Cloud (formally ExactTarget) Owner of all aspects of email marketing including creative direction, development (html5), copy, testing, scheduling analysis and optimization. Successfully set the company up with it first automations, scheduled and triggered. Spearheaded the Salesforce integration with the Marketing Cloud (formally ExactTarget)
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A. Traub & Associates
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United States
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Law Practice
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1 - 100 Employee
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Marketing Consultant
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Oct 2013 - May 2014
Create and implement marketing campaigns for A. Traub & Associates. Leverage social media best practices, search engine optimization and public relations outreach as a part of an integrated marketing plan to: increase brand visibility; grow client database and build referral business. Create and implement marketing campaigns for A. Traub & Associates. Leverage social media best practices, search engine optimization and public relations outreach as a part of an integrated marketing plan to: increase brand visibility; grow client database and build referral business.
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Dun & Bradstreet
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United States
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Information Services
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700 & Above Employee
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Senior Digital Marketer
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Jan 2014 - Apr 2014
Digital Marketer with core responsibilities in email marketing with the use of Eloqua. Planner and executor of all digital marketing campaigns including email marketing, webinar, pay per click and lead nurture. Digital Marketer with core responsibilities in email marketing with the use of Eloqua. Planner and executor of all digital marketing campaigns including email marketing, webinar, pay per click and lead nurture.
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Education
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Northern Illinois University
Bachelor of Arts (B.A.), Multi-/Interdisciplinary Studies, General -
Elgin Academy
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