Experience

Shanghai Jinjiang International Hotels Development Co., Ltd.

• China
• Hospitality
• 1 - 100 Employee

• Senior Manager

  • Jan 2021 - Present

  -Design and establish metrics system according to the business needs from management and execution level, enabling them to make strategic and action plan. Choose core metrics to track the performance and action effectiveness Design and develop ad hoc dashboards to help business team track and analyze the issue more clearly and straightforward. -Clarify the indicator standard to make it consistent internally and externally. -CRM master data governance. Identify the data issue and trace the root cause, cooperating with team members to fix it. -Arrange dashboard or CRM training for related colleagues to make sure they can effectively use them -Design and develop forecast model. Combine historical data and strategic plan to analyze the object feasibility and finish sales decomposition. Show less



长投学堂

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Business Analyst

  • Apr 2020 - Jan 2021

  1. Deliver insight based on data result to Marketing team and guide their strategy, including o Customers acquisition and convert analysis to help them to find primary and secondary growth users and better do marketing strategy o Quantitative and qualitative persona analysis to understand loyalty customers  Cross function communication to convert narrative business requirement into specific data requirement and deliver to tech team in Agile process to finally realize it 2. Design metrics system according to business team and set up data tracking and alert system to help mid & high level quickly get the company trend and abnormal condition. 3. Design end-to-end data tracking path and KPI system to support business team to make decision 4. Utilizing visualization tool to generate dashboard to enable business team to view KPI Show less



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Business Analyst

  • Jun 2017 - Oct 2019

  1. Support PO/PMs to improve digital products and user experience by providing data findings and insights, including -Sales/ Usage/Retention Analysis -AB Test Evaluation -Learning Behavior Analysis -NPS Analysis, etc. 2. Identify and document the data requirements based on business issues. Design the scope and methodology 3. Cooperate with Tech Team and BI team to implement the data and make the data ready to be used. 4. Set up KPI for business tracking. Establish and maintain dashboards delivered to top management or operation team through Power BI and Tableau. 5. Assist Senior Director to prepare presentation deck, enabling him to report and share with stakeholders 6. Leverage the resource of BI team and Tech team to design and generate the reports. Make sure auto-generated, auto-published, and auto-checked. Show less



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Data & Business Analyst

  • Jun 2014 - Jun 2017

  1. Data product owner covering data plan design, dashboard design and set up, vendor managerment, execution tracking, etc. 2. Support R&D team’s new product development by data mining on printer usage behavior 3. Support line manager on development’s budget and spending control 1. Data product owner covering data plan design, dashboard design and set up, vendor managerment, execution tracking, etc. 2. Support R&D team’s new product development by data mining on printer usage behavior 3. Support line manager on development’s budget and spending control



RSi a Circana Company

• United States
• Software Development
• 200 - 300 Employee

• Senior Analyst

  • May 2013 - Jun 2014

  1. Deliver reports and analysis based on clients’ business needs to help them find business opportunity and grow business, including: Sales & Stock, New product launch and old product delist, Category Management, etc. 2. Provide on-site service for clients’ sales team, including BI tool training and data issue resolving. 3. Allocate team members’ workload and help to improve working efficiency 1. Deliver reports and analysis based on clients’ business needs to help them find business opportunity and grow business, including: Sales & Stock, New product launch and old product delist, Category Management, etc. 2. Provide on-site service for clients’ sales team, including BI tool training and data issue resolving. 3. Allocate team members’ workload and help to improve working efficiency



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Associate Manager

  • Jul 2010 - May 2013

  1. Coordinate with different functions to generate solutions for clients based on their needs 2. Timely deliver monthly share & distribution reports to help client understand latest market dynamic, as well as find the issues and opportunities 3. Provide ad hoc analysis for clients to improve their performance, for both marketing and sales teams 4. Provide regular on-site service, including presentation, requirement discussion, and software training to deeply understand clients’ business 5. Lead NSO project for client’s sales team to track sales and marketing execution Show less